by Brian Solis

Looking for that list of parties that will help define your SXSW experience?

Well, look no further. and InternetGeekGirl Stephanie Agresta are here to help. There are more parties rumored than what’s currently listed on the official SXSW Interactive event board. So, send us your party info and we’ll make sure to save it and often refer to it here.

Also, many folks are asking for our help in rallying certain people to not-yet-announced special events, so stay tuned.

If you want us to know where you’re going to be, leave your sched in the comments section using this format (make sure to leave your contact info if you want people to reach you during the event):

Friday, Party Name, Party Name

Saturday, Party Name, Party Name




See you in Austin.

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Friday, March 7

Friday Night Mix at Six
6:00 pm8:00 pm
Six (117 W 4th St @ Colorado)
Soft launch into the 2008 SXSW Interactive Festival experience with the Friday Night Mix at Six. Hosted by Porter Novelli, this official pre-party provides a great opportunity to reconnect with old friends and make new connections. Great views of downtown Austin from the rooftop deck!

Saturday, March 8

Bike Hugger Beer & BBQ
4:30 pm6:30 pm
Brush Square Park, North Tent (across from the Austin Convention Center)
It’s pedals not panels and bike culture blogged. Free beer! Free Food! Cool Schwag! Bonus browser debate with WaSP!

6:00 pm8:00 pm
Brush Square Park (across from the Austin Convention Center)
Think of it as a science fair with free beer. Ample doses of electricity, tomfoolery, mayhem, makers and music combine to form one exquisite geek talent show. Sponsored by Make Magazine, SXSW Interactive, the International Game Developers Association of Austin and Amaze Entertainment.

Google Party
6:00 pm8:00 pm
Light Bar (408 Congress Ave @ 4th St)
Come join the fun with Google! There are sure to be great beverages, tasty eats and plenty of that fun Google swag. Hope to see you there!

Avenue A | Razorfish Happy Hour
6:00 pm8:00 pm
Six (117 W. 4th St @ Colorado)
Avenue A | Razorfish invites you for fun and conversation at our annual SxSW cocktail party. Come for fun… you just might find a career here!

GeekAustin Happy Hour
6:00 pm8:00 pm
J Black’s Feel Good Lounge (710 W 6th St Ste B)
GeekAustin ISO fun m/f for drinks and interesting conversation at JBlack’s Feel Good Lounge. Hobbies include hardware, software, microformats, accessibility, design, mashups, rich and social media. Please visit for more info. Skinny/curvy/a few extra pounds okay.

frog design SXSW Opening Party
8:00 pm11:00 pm
MACC / Mexican American Cultural Center (600 River St)
This is the legendary frog party you’ve always been hearing about. We’ll have Grupo Fantasma, fire dancers and more to officially kick off the 15th year of SXSW Interactive.

AMODA Digital Showcase
10:00 pm2:00 am
The Mohawk (912 Red River)
The Austin Museum of Digital Art presents a party featuring live electronic music and visual art. The main event will be a Laptop Battle where musicians compete to outperform each other in a series of elimination rounds.

16 Bit: SXSWi’s Opening Night Afterparty
10:00 pm2:00 am
Scoot Inn (1308 E 4th St @ Novasota)
SXSWi’s (un)official opening night afterparty. Successor to last year’s “8 bit,” complete with wide open Texas patio, wide open bar, 80′s DJs, and new this year: 999 Eyes, an authentic human oddities freakshow.

Sunday, March 9

SXSW Web Awards Pre-Party
6:00 pm7:00 pm
Brush Square Park (across from the Austin Convention Center)
Speculate on who will take home a coveted Web Award at the official pre-party under the oaks in Brush Square Park. Free beer, delicious food and the cool sounds of DJ Stay Gold will get you warmed up for the main event to follow.

11th Annual SXSW Web Awards Ceremony – Presented by Adobe
7:30 pm8:45 pm
Downtown Hilton Hotel, 6th Floor (500 E 4th)
The Web Awards Ceremony is the centerpiece of evening activities at the SXSW Interactive Festival. The SXSW Web Awards are presented by Adobe.

Web Awards After-Party Hosted by Popular Science
9:00 pm2:00 am
Emo’s (603 Red River @ 6th St)

Fray Cafe
8:00 pm12:00 am
Venue TBD
Celebrating its eighth year at SXSW Interactive, Fray Cafe is a night of true, personal stories told live on stage. Join host Baratunde Thurston and an amazing lineup of storytellers. Copies of Fray’s first book, Busted! True Stories of Getting Caught in the Act, will be available. And bring a 5-minute true story to tell during the open mic!

Get Weirdly Wired
9:00 pm1:00 am
Austin City Limits Studio (2504 B Whitis, Corner Guadalupe & Dean Keeton)
Rogue-traders, MSFT/YHOO, elections… this is the weirdest year since the dawn of pixels. Celebrate 2008 with Spinto Band and Lightspeed Champion at the legendary Austin City Limits Sound Stage. Tamales, microbrews, margaritas and free shuttles.

People Powered Party
9:00 pm2:00 am
The Tap Room (311 Colorado St)
by: Etsy, Threadless, Timbuk2 and Moo

Socialthing! Party at the PureVolume Ranch
9:00 pm4:00 am
Come join us for drinks, music and shenanigans. RSVP at

Monday, March 10

Plutopia! 8th Annual EFF-Austin SXSW Interactive Tech Gathering of the Tribes
5:00 pm11:30 pm
Scholz Garten (1607 San Jacinto)
Multifaceted extravaganza emphasizing the convergence of Technology, Sustainability, Futurism and Art on an interactive, experiential trip to a new world. Immerse yourself in the unheard of mélange of sustainability guru Bill McKibben, Austin Green Art, The Heather Gold Show, Carl Stone, the brilliance of Monchrom, Austin Robot Group, Omega Monster Patrol and more! Please visit for more info.

“Rock Bands Rock Opera” Party
5:30 pm12:00 am
Stubb’s BBQ (801 Red River)
Opera will be rocking SXSW Interactive Week with a showcase of music and technology at Stubb’s BBQ and Ampitheater on Monday, March 10th, 2008, 5:30pm-midnight. Rocking this “Rock Bands Rock Opera” event will be Austin-natives, Oliver Future, as well as LA rock bands Gliss, Sabrosa Purr and Taxi Doll. Intro and closing music for the night will be provided by Smalltown Supersound artists. Opera, Opera Mini, and the Wii Internet Channel will be on display. Open bar, all ages show. Event will also feature a fashion show by Moods of Norway. For more information, please visit ROCK.OPERA.COM.

Nuclear Taco Night
6:00 pm
Brush Square Park (across from the Austin Convention Center)
Now in its 6th year of SXSW Interactive, Nuclear Taco Night is a celebration of masochistic cuisine. Join a loose confederation of geeks to share the tears of joy that only come from experiencing Austin’s hottest underground tradition: nuclear tacos.

Austin on Rails Happy Hour Sponsored by FiveRuns
6:00 pm9:00 pm
Buffalo Billiards (201 E 6th St, upstairs)
Ruby on Rails enthusiasts are invited to join the Austin on Rails user group and FiveRuns for appetizers and drinks, pool, foosball, pinball, air hockey and Wii! RSVP to

The Great British Booze-up
7:30 pm10:00 pm
Shakespeare’s Pub (314 E. 6th Street)
The lovely folks from Clearleft, Carsonified and Boagworld have hired a traditional British (cough) pub for an evening of music, drinking and merriment. Hang out with your favourite British designers and laugh at their funny accents and eccentric ways. We’ve even organised food, so you won’t be limited to warm beer and pork-scratchings.

Austin Tech Happy Hour
6:00 pm8:00 pm
The Marq (422 Congress Ave @ 4th St)
We’ll be featuring a showcase of Austin emerging technology companies; AdRevolution,, iTaggit, and Spocal. Come for the food, drinks, and demos!

The Ypulse All Ages SXSW Mixer
7:00 pm
Cafe Mundi (1704 E 5th St @ Comal)
If tweens, teens or early twentysomethings are part of your audience, you won’t want to miss the Ypulse mixer at Cafe Mundi (, Monday night at 7 p.m. Listen to spoken word poetry from The Austin Cipher Project ( as well as a performance by the teen band Blues Mafia (

PhizzPop Design Challenge – SXSW Finale
7:00 pm
Maggie Mae’s (323 E 6th St)
It’s Mad Max for Design, and it’s here at SXSWi. Watch regional winners Thirteen23, Clarity, Cynergy, CreateThe, and AKQA battle it out at Maggie Mae’s on Monday, March 10th at 7pm. Starting promptly at 7pm, each team will present their solution to the problem entitled “21st Century Citizenship.” Open Bar and snacks will be provided. Thousands of dollars in prizes will be raffled off to attendees. Free T-shirts for the first 100 attendees. Visit for details on the teams, problems, judges, and round 1 solutions.

20 x 2
7:00 pm9:30 pm
The Parish (214 E 6th St, above Roux)
What happens when you take twenty handpicked creatives, give them each two minutes, the same question to answer, and put ‘em on-stage before a live audience? 20×2, that’s what. Now in its eighth year at SXSW, join us and uncover the answer to “What’s the Difference?”

Lime Wire’s SXSW Interactive Party
7:00 pm10:00 pm
Club de Ville (900 Red River St)
Celebrate the launch of Lime Wire’s new ventures – LimeWire Store and LimeSpot. Free beer, LimeWire swag, and performances by The Low Lows, Virginia Coalition, and Scissors For Lefty!

The Heather Gold Show @ SXSWi: Opting Out
8:00 pm9:15 pm
Scholz Bier Garten (1607 San Jacinto Blvd)
Heather Gold reinvents the talk show for the Net era as a live human search engine. Joining her to conversate, perform and drink beer will be Internet rockstar Jonathan Coulton, queer novelist Michelle Tea, twitter founder Ev Williams, Look Shiny’s Nick Douglas, the other Internet rockstar Ben Brown, gamemaker Jane McGonigal, and you.

Adobe Sneak Peek Party
8:00 pm11:00 am
Dirty Dog (505 E 6th St)
Get an inside look at how Adobe is powering the future of entertainment at the Sneak Peek Party of Adobe Media Player. Join the excitement of the event with FREE gifts, FREE food, FREE drinks, skateboarding tricks, celebrity appearances, and a surprise musical act you won’t want to miss!

Next New Networks Presents “Hey! Ho! Let’s Go!”
8:00 pm12:00 am
Cedar Street Courtyard (208 W 4th St)
All-Star Rock Band Showdown starts at 10pm, live music follows by The Vettes and Brenn. Come watch some of your favorite SXSW all-stars play Rock Band at the Cedar Street Courtyard. Get there early with a team to enter yourself in the showdown. Then SXSW showcase bands The Vettes and Brenn take the stage to close out the night! Text SXSW to 30644 for updates.

Frrvrr™ Launch Party: Monday Night Frrvrr!
9:00 pm
The Mohawk (912 Red River)
Featuring performances by Tokyo Police Club, ‘Til We’re Blue or Destroy, The Laughing, Freezepop and Car Stereo (Wars). Sponsored by, The Barbarian Group, The Onion and 43 Things. SXSW Badges, Wristbands or Guest List RSVP. Frrvrr: start the conversation™

SXNW – South by Northwest 3rd Annual Geek Fest Party at SXSW
11:00 pm
Iron Cactus (606 Trinity @ 6th St)
Blue Flavor and Raincity Studios proudly present the 9th annual South by Northwest party. Bring your favorite webhead to the Iron Cactus for a night of flowing tequila and nonsense!

Tuesday, March 11

Michael Eisner’s Vuguru presents “The All-For-Nots”
5:30 pm8:00 pm
Club de Ville (900 Red River)
Michael Eisner’s Vuguru presents “The All-For-Nots.” See them rock out live in their Austin debut and catch the premiere of the Internet show!

Media Temple Closing Party
8:00 pm
Venue TBD
Media Temple brings it for the ultimate party to close down SXSW Interactive. Awesome beverages and hot DJs provided. Featuring the Daily Juice Crew, DJ Prince Klassen, DJ Raedawn and more.

About the Author:

Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

Visit Brian's page at


    no imageThe Music Gym & Lounge (Who am I?)13 February 2008 9:59 pm

    Check out this 7 day series of parties at The Music Gym & Lounge Co-Op at 815 East 6th Street in downtown Austin

    (the festival features the Texas Rollergirls, Ron Jeremy, Lovewhip, Pete Rock, Frank 151 Magazine, Graffiti Art Crew, 7L & Esoteric, Tia Carrera, Frank Smith, The Koreans, Casey Desmond, Plumerai,, No Comply Skate Shop Sponsored Pro Skate Demo, The Bandana Nicole Smiths, Ocelot, Peanut Butter Wolf, MisShapes, Penny Flame, catered food, and much more)

    Rate this:
    no imageTamar Weinberg (Who am I?)14 February 2008 3:41 am

    Looking forward to meeting you. :)

    Rate this:
    no imageDirk (Who am I?)23 February 2008 12:09 pm

    March Mashup Boat Party (Free music, beer, food)
    Wed March 13th
    Load time 5:30 back 9:30
    Walsh Landing (by Hula Hut) Lake Austin Blvd
    Two stages: DJ Dirk Diggla (Austin), DJ Matt Nice (UK), DJ Snake Eyes (UK), Sousa Operator (Austin), C-Mon & Kypski (Amsterdam), Fat Tony (Houston), Special Guests
    21+ show up early–only room for 200

    Rate this: