by Lorna Li

The online job search sector is becoming

Today, Austin’s itzBig raised $4M in Series A funding. Not too long ago, Seattle’s Jobster, a MySpace for job seekers and employers, raised $18 million from investors. Can Web 2.0 revolutionize the way we get our next job?

Here’s my two cents on the job boards out there. I’ve been hunting for a Search Engine Marketing job, ideally for a tech startup. It’s no easy feat, given my background is entirely nonprofit. My recent job search sent me on a tour of several job boards and professional networks, from the no-frills community favorite Craigslist, to former Web 1.0 darling, SimplyHired – the world’s largest search engine for jobs, LinkedIn and Doostang. Now that I am hired, I regret missing out on the opportunity to test Jobster.

As with many things on Craigslist, job-surfing Craigslist comes with a randomness factor of 9. For every 9 tries, you get back 1 relevant response. Don’t use it for dating.

Monster’s registration is tedious, the site is crawled by recruiters, Monster “agents” ping your mailbox with irrelevant job posts, and annoying special offers bar the way between you and the job listing. Oh, did I mention that the jobs are sparse and infrequent. Two thumbs down.

Fortunately, my tech-savvy friends are much more up to date than I. One of my friends invited me to join Doostang. Doostang is an invite only community that gives you access to jobs available through your personal network and affiliation. Definitely promising, and hey VCs – they’re looking for funding!

Nitin Borwanker, founder of, turned me on to Simply Hired and saved me from the pain of registering anywhere else. Simply Hired received a $13.5 million strategic investment by News Corporation’s Fox Interactive Media and prestigious venture capital firm Foundation Capital in April, 2006.

A search on “Search Marketing” pulled up fresh, abundant, and relevant job listings. Nifty buttons will also tell you the salary range for the closest position and who in your LinkedIn network can get you an intro.

In a world, I recommend using SimplyHired and LinkedIn for double impact. If you’re not on LinkedIn, you’re missing out on a primo opportunity to glam up your resume, give yourself the title you always wanted, and pepper your profile with glowing accolades from former clients, colleagues and bosses.

I signed up for LinkedIn years ago, but only recently decided to take Guy Kawasaki’s advice. Check it out:

Ten Ways to Use LinkedIn

LinkedIn Profile Extreme Makeover

Based in Palo Alto, LinkedIn recently raised $12.8 Million from Bessemer Venture Partners and European Founders Fund to accelerate global growth. Previous funding included $4.7 million in Series A funding from Sequoia Capital in 2003 a Series B round of $10 million from Greylock in 2004. LinkedIn reached profitability in 2006.

I love LinkedIn. I get updates from my network and see which of my friends are out there working it. I see my most networking-savvy friends add new contacts exponentially. Because I’m competitive, I’m determined to beat them all. It’s a race – whoever gets to the LinkedIn 500+ wins.

About the Author:

Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

Visit Brian's page at


    no imagePaul (Who am I?)28 February 2007 11:04 am

    You may also want to try, the most comprehensive search engine for jobs.

    Paul – one search. all jobs.

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