by Brian Solis

In case you missed it, Louis Gray recently renewed the fervor over FriendFeed by publishing a list of “elite” bloggers that were using FriendFeed. Very clever Mr. Gray. Very clever. *golf clap*

I have to say, I really enjoy his posts. And this one, well, he knew it would regenerate the discussion and draw attention from everyone on the list (see below). Indeed he was correct on both fronts. In fact, it’s made Techmeme a couple of different times.

Duncan Riley of TechCrunch calls it, “This Year’s Twitter,” but isn’t sure why, but explored it well. Michael Arrington observed that, “FriendFeed is going through a Twitter moment…It’s an inflection point.”

Riley concludes, “FriendFeed seems to be nothing more than a fancy RSS service with commenting thrown in for good measure.”

Robert Scoble gushes over FriendFeed, “I love my FriendFeed. I subscribe to a ton of people on FriendFeed and notice that often the conversations after a Twitter message will be 1000x longer (and generally more interesting) than the Twitter itself.”

Loic Le Meur simply observed that he’s getting a new friend added every minute or so.

At the same time, it’s generating an interesting debate that I’m not convinced needs to come into play here.

Mark Evans calls “A Listers” beta junkies and wonders if this is just another fad in where new tools are hyped then abandoned in favor of the next shiny new object. “As Louis has highlighted, FriendFeed is interesting enough that many bloggers have tried it out. The question is how many of them stick around, how often they use it and, more important, whether it becomes an integral part of their daily online lives.”

Others share Evan’ sentiment wondering “WHY” we need yet another tool to aggregate what many do already.

NEWSFLASH: It’s not about you per se. It’s about those who enjoy following your activity online. And yes, there are many tools that do this, but at the end of the day, why not make it easier for people to connect with you using the tools that they’re most comfortable with.

The consensus is that FriendFeed is fun and definitely makes it easier and by far, more elegant, as a way of keeping a “pulse” on your network. The one thing that I need though is the ability to link directly to a “reply” option.

For example, I can’t reply to someone in Twitter based on something I read in FriendFeed without jumping through two-clicks. I know they want the conversation to take place in FriendFeed, but as of now, there’s unequivocally greater value in a hosted conversation within my Twitter community than FriendFeed – for now anyway. As another example, if someone DIGGs something, I want a link to that DIGG page, not the user profile. What I’m saying is that I’d like to see this across the board.

Then, and only then, will FriendFeed migrate from just another channel I use to aggregate my lifestream and perhaps become my dashboard for connecting me to the grid of connections and activity.

Lifestreams are not going anywhere but the mainstream.

Here’s the list of Louis Gray’s “Elite” bloggers:

Adam Ostrow / Mashable

Andrew Chen / Futuristic Play

Andy Beard / Niche Marketing

Ben MetCalfe / Dot Ben

Brian Solis /, PR 2.0

Chris Brogan /

Corvida / SheGeeks

Dan Farber / ZDNet Between The Lines

Dave Winer /

David Sifry / Sifry’s Alerts

EngTech / Internet Duct Tape

Eric Eldon / VentureBeat

Erick Schonfeld / TechCrunch

Fred Wilson / A VC

Frederic Lardinois / The Last Podcast

Gabe Rivera / TechMeme

Ian Kennedy / MyBlogLog

Ionut / Google Operating System

Jason Kaneshiro / Webomatica

Jeremiah Owyang / Web Strategist

Jeremy Toeman / Live Digitally

Jeremy Zawodny /

Josh Quittner / Fortune Magazine

Kent Newsome /

Kevin Rose / Digg

Liz Gannes / GigaOm

Loic LeMeur /
Louis Gray /

Mark Hopkins / Mashable

Marshall Kirkpatrick / ReadWriteWeb

Mathew Ingram / Mathew

MG Siegler / ParisLemon

Michael Arrington / TechCrunch

Muhammad Saleem /

Pete Cashmore / Mashable

Philipp Lenssen / Google Blogoscoped

Rafe Needleman / WebWare

Rex Hammock /

Richard MacManus / ReadWriteWeb

Robert Scoble /

Scott Beale / The Laughing Squid

Steve Rubel / MicroPersuasion

Steven Hodson / WinExtra

Susan Mernit / Susan Mernit’s Blog

Tom Foremski / Silicon Valley Watcher

Tony Hung / Deep Jive Interests

For more on lifestreams please read:

FriendFeed launch



Lifestream Backgrounder at PR 2.0

Connect with me on Twitter, Jaiku, LinkedIn, Pownce, Plaxo, FriendFeed, or Facebook.

About the Author:

Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

Visit Brian's page at


    no imagetobiaspeggs (Who am I?)14 March 2008 7:35 am

    Hey Brian – i think one of the sexiest things about Friendfeed which this current swell of review-love is not pointing to… is their *seamlesss* facebook integration. I’ve been using FF in FB for a couple of months now – I let friendfeed “rule” my minifeeds etc – and it’s essentially turned Facebook into my super-aggregating “one place on the web” (i.e. everything I do online – from twitter to upcoming to flickr to native-facebook) is captured in my minifeed thanks to Friendfeed. While this may seem all a bit too “meta” for avaerage joe consumer, when packaegd well it’s incredibly powerful for that consumer – who is unlikely to appreciate the “raw” interface of and will stay inside facebook instead.

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    no imageShannon Nelson (Who am I?)14 March 2008 9:35 am

    Brian, I agree with you about seeing something on FriendFeed but then having to pop over to another application to join in the conversation. But I definitely think the site has great potential. We set up our FriendFeed when I saw Steve Rubel tweet about it. Loved how easy it was to set up and integrate the social networking sites we use.

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    no imageSally Wu (Who am I?)20 March 2008 7:12 am

    Yeah… I would like to be able to reply to all my stuff in friendfeed FROM FRIENDFEED… Please, friendfeed… PLEASE. (?)


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    no imageAshish (Who am I?)31 March 2008 8:05 am

    I dived into the FriendFeed features and here is the deeper look into FriendFeed API.

    I hope this will help.


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