FriendFeed Adds Backtype to the Conversation

by Brian Solis

BackType, a social search, bookmarking, and network around comments, is now available within FriendFeed. Now you can easily add all of the comments you write directly to your FriendFeed account.

The team also rolled out several new features.

Alerts: BackType Alerts delivers an e-mail update, in real time, daily, or weekly, whenever a subscribed search term is mentioned in a comment. You can also monitor your alerts via RSS or through the alerts tab in your BackType Dashboard.

Twitter: Users can setup auto or manual posting of comments to your Twitter stream.

Widgets: If you’d like to display your comments or the results for key words on a Web page, profile or blog, BackType also released three widgets.

Developers: BackType rolled out a comprehensive API for developers to extend the functionality of tracking, aggregating, and presenting disperesed comments in other integrated applications and services.

BackType is a new service that brings blog post comments back into the spotlight. BackType allows you to search keywords across the blogosphere to uncover important conversations that may require our participation, or at the very least, provide you with insight into critical community perspective. You can also search all comments by a particular person and date range to create a snapshot of someone’s area of focus, bias, or expertise.

BackType connects us not only to the comments that are important to us, but also to like-minded thought leaders and the posts that compel them to share their thoughts, in addition to extending the conversation thread by publishing related content on their own blogs.

We use BackType in conjunction with social reputation and expertise platform, SezWho.

For a deeper look at Backtype, please visit PR 2.0.

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