by Brian Solis

Facebook continues to compete for your online lifestream and it’s doing an impressive job of positioning itself as the hub for your online brand.

Today Facebook is rolling out the ability to comment on updates within individual MiniFeeds, providing FriendFeed-like functionality.

Basically, as you update Facebook or outside social media services (that you’ve included in your MiniFeed such as Flickr,, blogs, etc.) each instance aggregates into one, channeled and palatable data stream. If you’re checking on the recent feeds from friends and contacts, you can see everything that they’ve updated within Facebook and across the social Web in one easy-to-read feed. Now, like in FriendFeed, you have the ability to comment on each relevant entry directly in the feed.

As I predicted last year, aggregated services and the ability to comment within the feed represents the future of lifestreaming and activity streaming. It is also demonstrating the portability and distribution of conversations as people are flocking to aggregated streams to discuss thoughts, ideas, and the information shared within them without having to run to each point of origin to comment and followup. Everything is neatly packaged in one place and it’s only going to continue to fragment the conversation and force content creators to scour the Web in order to participate in the discussion they started.

Tools such as MiniFeed and FriendFeed only help focus the dialog and our attention.

Connect with me on Twitter, Jaiku, LinkedIn, Tumblr, Pownce, Plaxo, FriendFeed, or Facebook.

About the Author:

Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

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    no imagemn_social_media (Who am I?)25 June 2008 12:27 pm

    Facebook continues to excel in the social network world, but this new feature is good but not that great. I tried it and I prefer commenting on the wall.

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