by Brian Solis
So there’s this company called Facebook, I guess it’s a popular social network. Ever heard of it?
Well, there’s more Facebook news to share with you today, just incase you haven’t yet had your fill. Actually, it’s good news.
Facebook made a small, but extremely helpful change to their messaging system. Now, when you get a message in Facebook, it is forwarded to your primary email address. You can read it and then click on the link if you wish to respond from Facebook. Prior to this upgrade, you were simply notified you had a message.
This is an impressive move as it naturally will reduce page views, it is still a decision that satisfies what customers have been asking for.
It also places the network on a path to compete for “Inbox 2.0.”
In the very near future, Google and Yahoo are betting the they can build a social network around your address book and inbox. Don’t count Facebook out from coming at it from the network angle.
For people who maintain conversations from an online inbox, there is a story here.
I use Facebook as a LinkedIn on steroids. It’s a business and personal branding tool for many business professionals. So in this regard, it’s rivaling Outlook. I can say that my Facebook friends, in sheer volume, are indeed encroaching on my address book in Outlook. But, the policies for reading and responding to email through Facebook required me to keep they interface open, somehow, all day long in order for me to “think” about Facebook becoming a primary messaging center. This new change to the has me intrigued and also thinking…