by Brian Solis

So there’s this company called Facebook, I guess it’s a popular social network. Ever heard of it?

Well, there’s more Facebook news to share with you today, just incase you haven’t yet had your fill.  Actually, it’s good news.

Facebook made a small, but extremely helpful change to their messaging system. Now, when you get a message in Facebook, it is forwarded to your primary email address. You can read it and then click on the link if you wish to respond from Facebook. Prior to this upgrade, you were simply notified you had a message.

This is an impressive move as it naturally will reduce page views, it is still a decision that satisfies what customers have been asking for.

It also places the network on a path to compete for “Inbox 2.0.”

In the very near future, Google and Yahoo are betting the they can build a social network around your address book and inbox. Don’t count Facebook out from coming at it from the network angle.

For people who maintain conversations from an online inbox, there is a story here.

I use Facebook as a LinkedIn on steroids. It’s a business and personal branding tool for many business professionals. So in this regard, it’s rivaling Outlook. I can say that my Facebook friends, in sheer volume, are indeed encroaching on my address book in Outlook. But, the policies for reading and responding to email through Facebook required me to keep they interface open, somehow, all day long in order for me to “think” about Facebook becoming a primary messaging center. This new change to the has me intrigued and also thinking…

Connect with me on Twitter, Jaiku, Pownce or Facebook.

About the Author:

Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

Visit Brian's page at


    no imageRP (Who am I?)6 December 2007 7:21 am

    Facebook (or something like it) is the future of the home pages. It seems amazing how quickly it’s moving now, but it will all look old next year.

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    no imageConnie Bensen (Who am I?)6 December 2007 10:24 pm

    I tweeted about this tonite. It’s fabulous! Email going in my email box (whether it’s facemail or not) – what a concept!

    It’s definitely progress & will save people time.

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