by Brian Solis

I bumped into Randy Jayne at the TechCrunch9 Party and we talked a bit about her videos. She told me about her latest creation which poked fun at the iPhone.  I guess I had missed while on vacation, so I was anxious to see it.

Let’s forget that Randi Jayne is the sister of Facebook CEO, Mark Zuckerberg. Let’s instead pay attention to her talent, wit and very clever sense of humor.

After her last big hit, “Valleyfruede,” Jayne teamed up with the talented Irina Slutsky and Revision3′s David Prager to spoof “Dontcha” by The Pussycat Dolls. Nora McDevitt directed this video, which in my opinion, is the most professionally produced video yet from the Jayne.

Jayne and company is to tech what Weird Al is to pop music, just a lot more attractive.

In this video, the troop refreshingly captures the essence behind iPhone mania portraying it for what it really is – pure silliness. It’s true, the iPhone has become a pop culture phenomenon, transforming its owners into temporary celebrities.

In the video, Randi portrays a human representation of the iPhone, sauntering on the set as if she were truly a pop star.

The song opens with Prager busting out rhymes and Jayne following with, “I know you want me. I know you do. That’s why I see you drooling every time I’m on the news.”

The chorus follows with, “Dontcha wish your cell phone was hot like me. Dontcha wish your keypad was button free.”

Jayne takes shots at other popular phones including Razr, Blackjack, and Sidekick. She closes the last chorus with a painful zinger and reminder to all of us iPhone users out there, “Dontcha wish you spent more than a half of g.”

Ouch. Thanks for that reminder.

Well, to close out the post, I took a stab at my own lyrics…

My battery’s hidden

You can’t get to it

I’m so slim and sexy, I make you forget about what you want

You like to take pictures

You love video

But I’m so cool, you should change everything you know and do

Dontcha wish your iPhone had ActiveSync

Dontcha wish your iPhone had Three Gee

Dontcha

Dontcha

Dontcha wish your iPhone had cut and paste

Dontcha wish you dialed through a voice interface
Dontcha

Dontcha

You can watch the video here.

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About the Author:

Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

Visit Brian's page at http://www.briansolis.com

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