RateItAll’s new geolocation solution, Double Dutch, promises to be the Ning of location-based social networks
By Marissa Louie, March 25
RateItAll, a top consumer ratings site headquartered in San Francisco, recently launched its white label location-based mobile social network platform, Double Dutch (http://doubledutch.me). It received noteworthy coverage and rave reviews at SXSW in Austin. And it’s a blast to test drive.
The premise: Imagine if you were to take an app like Foursquare or Gowalla and limit the audience to a specific niche, like pick-up basketball players or attendees of the World Cup. That’s what Double Dutch promises with its white label solution, specifically for B2B customers including conference and events organizers, companies that work in multiple locations, and more.
Essentially, it is the Ning of location-based social networks.
CEO of RateItAll, Lawrence Coburn, emphasizes, “Double Dutch is exciting because it allows any company, community, or organization to get up and running with a best in class geolocation app in a matter of weeks.”
RateItAll is wise to enter this space since it can augment the geolocation service with over 5 million consumer ratings native to RateItAll, collected over the past 10 years. Think of it as importing Yelp ratings into Foursquare.
This is powerful because it provides the extra edge of consumer validation for almost any given location – if you check in somewhere, you can see what RateItAll users have rated the site. With Foursquare and Gowalla, you cannot view historical reviews of a location.
Additionally, the lack of privacy on Foursquare and Gowalla have caused concerns and unwanted implications. Lawrence Coburn says, “Location data is very useful, but it’s also very personal. The private label nature of Double Dutch allows communities to enjoy this functionality, but within the safer confines of a smaller, more trusted group.”
Double Dutch offers both a standard app for the consumer market (non-customized) and a customizable white label application.
Some product feature candy that Double Dutch offers:
-Search and venue discovery
Customization options (white-label basis only):
-Logo and iPhone artwork
-Custom achievement stickers (coming soon)
-Color scheme (coming soon)
Given the heated tee-off between Foursquare and Gowalla at SXSW, Double Dutch has great market timing. Lawrence Coburn tells us, “As smartphone usage continues to spike, I expect to see more and more demand for location-based services. The timing for a customizable, white-label app like Double Dutch couldn’t be better.”
We agree wholeheartedly.
Get the free Double Dutch iPhone app at the App store: http://itunes.apple.com/us/app/doubledutch/id336955484?mt=8
To request your own location-based network, contact CEO Lawrence Coburn at firstname.lastname@example.org
About the Author:
Marissa Louie is the Founder and CEO of HeroEx, San Francisco’s affordable 1 hour delivery service.
Contact her at (510) 375-1941, or email email@example.com.