by Brian Solis


The Crunchies are The Oscars for Web 2.0 and last night the a-list, entrepreneurs, bloggers, VCs, press, and Web celebrities glammed up and celebrated at the Herbst Theater.
Upon arrival, I was struck by the true meaning of what I was suddenly witnessing. We are all contributing to the defining moments in the new Web economy. These are the times that the world will remember…it’s all the glamor and significance of Web 1.0 without the shallowness and hype – at least for now as there are already blinding hints of degradation.

Michael Arrington on ABC

The event officially placed Web 2.0 in the history books and cemented the position of longevity and influence for TechCrunch, GigaOm, Read/Write Web and VentureBeat.
I was immediately overwhelmed with familiar faces which spun me into a tornado of handshakes and hugs.
I had a front row view of all the action…however, I am desperately struggling to remember all of the details from the evening as most of it remains one continuous blur. Instead, I’ll tell the story through pictures.

No event is complete without spotlights

The lobby

Sarah Meyers of PopSnap.net


Meghan Asha

Pleo


Natali Del Conte and Rafe Needleman of CNET

Dan Kaplan of VentureBeat and Vanessa Camones

Michael Arrington

Lane Hartwell

Mark Zuckerberg

Gabe Rivera of Techmeme (Congratulations Gabe!)

Om Malik, Richard MacManus, Matt Marshall, Mike Arrington


The Crunchie

Love the khakis and blue shirts! I’m sending this to The Gap and Old Navy…

Om Malik (Om, we were all thrilled to see you!)
Without further ado, the winners:
Best Overall: Facebook
Best technology innovation / achievement: Earthmine
Best Clean Tech Startup: Tesla Motors
Best video startup: Hulu
Best user-generated content site: Digg
Best mobile start-up: Twitter
Best International startup: Netvibes
Best consumer startup: Meebo
Best enterprise startup: Zoho
Best design: SmugMug
Best new gadget/ device: Apple iPhone. See the Apple acceptance speech here.
Best business model: Zazzle
Best bootstrapped startup: Techmeme.
Best Startup Founder: Mark Zuckerberg
Best Startup CEO: Toni Schneider, Automattic
Best new startup: iMedix
Most likely to succeed: Automattic
Best use of viral marketing: StumbleUpon
Best time sink site: Kongregate

An empty lobby

You can view the rest of my pictures on flickr.
Connect with me on Twitter, Jaiku, Pownce, Plaxo, or Facebook.

Discussion
Thanks for noticing our costumes, Brian! We worked hard to find the perfect combination of blue and khaki!