Sling Media has revealed a broadened lineup of products at CES 2010, with a new set-top box, receiver, monitor and control. Sling Media always had multiple products to support its services rendered, but the latest additions highlight Sling Media’s strategy in positioning itself for the future market.

The set-top box, called Slingbox 700U, will deliver HD content via the web to any supporting Sling Media device they have, including portable ones. The Sling Receiver 300 wirelessly delivers HD DVR content from a central entertainment system to connected televisions, while the Sling Monitor 150 is a portable flat-screen display for viewing your content anywhere in the house. The Sling Touch Control 100 is the company’s updated version of its touchscreen remote control.

It appears to be a monopolizing approach on a growing industry–consumers desire their content on a more customized level, taking the personal preferences of each individual and creating a content stream around it. Giving access to that content means creating compatible devices instead of waiting around for other companies to do so.

It is a tactic that we’re likely to see in the coming years, as devices find more and more ways to integrate with each other. Mobile devices in particular will be launched without thought, with companies throwing their products at the wall to see which ones will stick. Targeting niche markets as well as broad markets, the opportunity for merging all our major devices will result in an interesting collection of integrated products in a few years.

Television, computers and mobile devices have already begun to operate on a more cooperative level. Advanced printers, netbooks and eBook readers are finding refuge in the hands of consumers, with a growing interest in the connectivity of these devices. Making the content itself more accessible across multiple platforms gives businesses more ways in which to hold onto their customers, which becomes an even more simplified process once a business owns several of the devices that grant access to the multiple platforms.

For broadcasters and content providers in particular, it could be risky business relying on a company like Sling Media to distribute its content. for Sling Media in particular, its parent company EchoStar is already affiliated with Dish Network. That being said, the content provider Dish Network already has a vested interest in controlling the distribution of its content across various devices.

Broadcasters have already begun to consider a subscription model, relying on companies like Sling Media and Apple to handle much of the legwork on the content distribution end. While it is likely that content creators will turn to multiple services in order to get their content into the hands of their customers, several third party companies will aim to position themselves to reap the rewards of the growing, personalized media market.

Nevertheless, there will be an interesting transition over the next several months as content creators and distributors work out the best options for their methods and devices. The good thing is that much of the resulting products will be great for consumers.