Category Archives: Women

Popchips  the top selling line of popped chips and one of the fastest growing snack brands in the u.s., today announced a month long mobile fashion truck tour, giving snack fanatics the opportunity to dress like a popstar, and snack like one too.

Following the lead from the gourmet food trucks that brought high-end eats to the masses, PopChips teams up with the Bay Area’s first fashion truck, topshelf boutique, to add some flavor to fall for fashionistas of all ages. just in time for the holidays, PopChips presents an exclusive pop-up mobile fashion truck shopping and snacking experience. snackers are invited to pop over to one of the 34 local stops and check out nor cal’s premiere fashion truck, get the popstar look with hand selected affordable styles, get poppin’ with music and prizes all while snacking on complimentary popchips, of course.

The PopChips pop-up fashion truck will make 34 stops throughout northern california including a launch event at BloodHound in San Francisco on Thursday, November 1 from 5-8:00 p.m. During the month of November the truck will pop up at local retailers like whole foods and nugget markets, college and corporate campuses and local neighborhood hotspots from San Francisco to San Jose to Sacramento and beyond. The last two days of the tour are reserved for a “people’s choice pop-up” where fans can suggest the final three locations. for an up to date schedule of where the pop-up fashion truck will be, visit popchips.com/fashiontruck; to view popstar inspired looks by topshelf, visit flickr.com/photos/topshelf_boutique.

what: popchips northern ca pop-up fashion truck tour

when: kicking off on thursday, november 1 from 5 – 8:00 p.m.; additional events extend throughout the month of november

where: kick-off party at bloodhound
1145 folsom st at 7th
san francisco, ca
www.bloodhoundsf.com

who: www.popchips.com/fashiontruck and www.topshelfboutique.com

cost: free

 

Betty White hosts Saturday Night LiveBrace yourselves Charlotte…the world is coming to you this week in honor of the 2012 Democratic National Convention. Election season is in full swing and the Republicans have already nominated their choices: former Massachusetts Governor Mitt Romney and Wisconsin Congressman Paul Ryan accepted the nominations just last week at the Republican National Convention. And it was definitely a rather interesting convention…perhaps one of the strangest thing that could have emerged from there was when renowned and celebrated actor and director Clint Eastwood took the stage to introduce the Republican nominee and addressed an empty chair with an imaginary figure befitting President Obama. That  itself wound up creating a brand new meme called #Eastwooding, and even got Obama involved in the whole thing. So now that the Republicans have had their say, this coming week is the Democrat’s turn and people must wonder what will take place–just how will the Democrats one-up the GOP?

Well, if social media has their way, the Democrats could potentially have a megastar walking into Charlotte and the Bank of America stadium where 70,000 will witness the president accept his party’s nomination. Just who could potentially overshadow the leader of the free world? Why, the Golden Girl herself: Betty White. A petition is already circulating on Change.org in order to garner enough signatures that the Democratic National Committee will see it and follow through on the request.

HerHighway.com is taking some of todays most influential women in the online communities, placing them into some of today’s top vehicles, and letting them roam the country from Los Angeles to New York to raise money for Breast Cancer awareness.

You can attend a TweetUP in one of many stops across the country and meet all the amazing women who have volunteered their time to do the drive; Race-car drivers,  Social Media GURU’s, Automotive Experts,  Foodies and Fashionistas.

The schedule is as follows:

Starting Line September 25th leave Los Angeles CA – Vegas, NV – Salt Lake City UT

September 26th leave  Salt Lake City UT – Grand Junction CO – Denver CO

September 27th leave Denver CO – Colby KS – Salina KS

September 28th Salina KS – Kansas City MO – St. Louis MO

September 29th St. Louis MO – Bloomington IL- Chicago IL

September 30th Chicago IL – Indianapolis IN (special event)

October 1st Indianapolis IN – Columbus OH – Pittsburgh PA

October 2nd Pittsburgh PA – Philadelphia PA – NYC, NY Finish Line

Here’s a glimpse at just a few of the handful of Featured Ladies for this trip:

Social Media Advisers
Ann Tran
Misty Belardo
Zipporah Sandler
Joyce Cherrier

Automotive Journalists
Christina Selter, Editor HerHighway & Host
BJ Killeen, Drivers Talk
Cathy Droz, Two for the Road
Nina Russin, Carspondent

Motorsports
Judy Stropus, Retired Indy Crew Member/JVS Enterprises
Anne Proffit, Motorsports and Automotive Journalist
Shea Holbrook, Sports Car Racing
Ashley Van Dyke, AVD Motorsports

This September, make sure you start following the hashtag #HerHighway to follow along on what these amazing women are doing.

And hey, you may even see me (Krystyl) along the way! ;-)

Make sure to follow @HerHighWay on Twitter for updates on whats going on, and even a chance to win a seat for this roadtrip!

Jayna Cooke, former Groupon sales executive, leaves Groupon and joins startup, Eventup

2012 has brought the tech community a lot of surprises and news. There have been quite a few companies that have gone public in recent history, including Pandora, LinkedIn, Zynga, Facebook, and even Groupon. In Groupon’s case, the stock seemed to start off decently well, but has shockingly sputtered out of control and is now 75% down year-to-date. For the once-proud leader of the daily deals, this has been one bad case after another. With the current Groupon stock price (at the time of this writing) hovering slightly over $4.50 a share, is there any way to save the company? And since the IPO essentially failed, what does this mean to company morale and investor relations? Well with the latter, many of the early investors (pre-IPO) seemed to have already jumped ship and cut their losses. In addition to this, news broke yesterday that one of the company’s best salespeople, Jayna Cooke, just left the company to seek out a new adventure. She had been with the company since its early days in 2008 and had a tremendous impact on helping get the company to where it is today as their top producer and senior sales leader.

So what’s next in store for Ms. Cooke? Well it’s quite simple…announcing today, she’s going to be joining the team at Los Angeles-based startup, Eventup, where she’s going to be a big part of the early stage startup helping to set revenue, sales, and business development opportunities. Certainly her skills at Groupon will serve her and the team at Eventup quite well. This year alone, Eventup has made some great attempts at branching out their business nationally. The “Airbnb of event space” startup has set up their service in Los Angeles, San Francisco, New York City, Chicago, and Miami–most undoubtedly they’re going to be branching out a bit further over the next few months and they need a steady hand at the helm to really get their business plan into motion. Ms. Cooke looks to be the one that they’re going with to help lead that charge. This is the first big acquisition by Eventup since they raised $1.8 million in seed funding from a group of investors, which, ironically, included the founders of Groupon. 

CASABLANCA by Trendy Lime is back in San Francisco! The 1st edition was a night to remember — sophisticated and chic ensembles, movie style glamor, international flair. Trendy Lime’s 2010 Casablanca party was one of our most elegant social networking events ever, and we’re bringing it back for 2012! Channel the spirit of Bogey or Bergman at San Francisco’s Eve Lounge venue on September 6 and be prepared to rub shoulders with fashionable jetsetters and chic movie buffs alike.

You may not have Paris, but you’ll always have Trendy Lime!

Held at the elegant Eve Lounge in the heart of San Francisco, the Casablanca event will have all the cool elements that you’ve come to expect from Trendy Lime’s exclusive social networking parties. In addition to the chance to mingle with San Francisco’s most influential movers and shakers, you’ll be able to partake in party games, strike a pose or ham it up in SnapFiesta’s photo booth, indulge in Casablanca-inspired drink specials, and dance to trendy
tunes by DJ Consuelo.

Each Trendy Lime event attracts hundreds of the most fashion-forward, technologically astute professionals for an incredible evening of socializing, networking, entertainment, dancing, and a good cause.

CASABLANCA invites you to dress to the nines and be part of this exclusive social networking event and celebrate fashion, networking, fun. Rub elbows with some of the most fashion-forward, well-traveled, savvy individuals, make new friends and increase your
networking base.

So, of all the gin joints, in all the towns, in all the world, why not walk into ours?

What to Expect
- Influencer Networking
- Theme event inspired by Casablanca movie
- Photo-booth by SnapFiesta
- Good Cause
- Music by DJ Consuelo

RSVP: http://casablanca2.eventbrite.com/

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