By yesterday I thought I’d had enough of sessions. That said, I started the day at a session on How Open Licensing is Transforming Design. I went because I have a vested interest in Creative Commons and copyright on the web, but also because I was too lazy to stand in line to see Mindy Kaling. I’m thrilled I went, as I learned about things like The Noun Project and how Autodesk is licensing all of its training content under a CC-Sharealike license. It’s good stuff.
From there, I again lost interest in sessions and ended spending a good part of my day observing and talking to people. On Saturday, I saw a session by Kristina Halvorson, who spoke about how marketing has gotten out of control and there is more emphasis on the tools than strategy. On Sunday, I sat at a table across from some young marketing folks from HBO’s Game of Thrones and watched everything Kristina said happen in front of my eyes. There is a lot of out of control marketing here at SxSW. Some of it is very effective. Some of it is ridiculous. For instance, I watched these folks count their retweets excitedly and take silly photos in hopes those would be get more retweets. There was no effort to engage the retweeter or acknowledge that, really, only 7% of Americans are actually on Twitter.
On the other hand, Chevy is here with a fleet of 40 Chevy Volts that are filling the taxi/Uber void in Austin this week. Most of the drivers are from an interactive agency in Boston that represents Chevy. The folks are friendly, funny and helpful, which is pretty great considering they are driving folks around in a strange city. My favorite was Tim, who was in a Twitter “war” with other drivers. They’re all having a great time and the influx of free rides have really made getting around Austin easier – especially in the rain on Saturday. The Chevys are quite effective as far as marketing – I’m hyper-aware of them, I know they can help me, and at this point, I can even tell you a little about the Chevy Volt.
The Exhibit Hall opened yesterday as well, and that was overwhelming in its sheer size. It combines film, interactive and music and no stone is left unturned. I only got through half of it yesterday and I need to go back and check out a few more things today. As privacy and data have been big themes here at SxSW this year, Ghostery really stood out to me as a great browser plug-in for knowing who is tracking you at any point in time.
Additionally, I’ve got a list of startups and apps to check out, including Pond5 (photos), Push to Start (lawyers for startups), Jelly speakers, Pollstar Pro, Moverio (Epson’s version of Glass) and many more. Fodder for future blog posts, I suppose.
Today it’s Edward Snowden, brought to us via a Google Hangout (yes, really) over 7 proxy servers. I need to see a few more things in the Expo and then I head home.