Category Archives: Trends


The Social Media Club of San Francisco had its first event of the year on Tuesday, January 25, 2010 at the newly opened shared office space, RocketSpace.  A panel consisting of industry thought leaders, known as Influencers in Social media circles, included Sol Lipman, Director of Mobile at AOL and formerly of 12Seconds, Harry McCracken of Technologizer and Time.com, Augie Ray of Forrester and Shel Israel, a Social Media Consultant and co-author of the book Naked Conversations.

It was a full house and it was quite apparent that this was the Social Media Club by the name-tags featuring just one’s Twitter Handle. Chris Heuer, Founder of the Social Media Club started off the event with a video featuring Social Media professionals from Adobe, Facebook, Research in Motion, Intel and Sony Electronics at CES who spoke about what they thought was in store for 2011. The common themes that emerged were the hopes for more content creation, scaling, community and more, oh please, more attention to Social Media to get consumers to use their products.

Israel spoke first about the trends of social media in 2011. He talked of normalizing social media so that success isn’t measured by the number of people that follow you. He feels the question of ROI will be all about good business and using the right tools to get the job done well. He sees a future where the ability to easily translate and communicate around the world will become a reality along with the Internet becoming truly ubiquitous. He also summed up his thoughts regarding 2011 trends in his blog, Global Neighborhoods.

McCracken sees the social mobile web as the new frontier similar to how it was for the web back in 2005. “The social mobile network is doing well now and will continue to do so in the future.” He sees Facebook as something that people will use without even thinking about it as a social network. He is seeking clarity in the future of the dominance of the mobile social network, the dominance of Facebook and how companies will control the social aspects of the web. His blog Technologizer features his thoughts about the mobile social network in-depth too.

ROI to Ray will no longer be the focus of social media. ”Its not the year of the ROI obsession where one needs to provide it in order to get financing. It is also not the year of Facebook or Four Square.” He sees FourSquare as limited by handsets carried and not all have location-based services needed to use them. Proving his point, he conducted a survey of the audience asking how many are on FourSquare and most raised their hand. When asked how many check-in as frequently as they did when first on the service, less than a third raised their hands. Additional great insights are found in his blog, Augie Ray’s Blog.

Last to speak and also most entertaining was Lipman, who talked of trends in terms of what the new and hip AOL is seeking when hiring a Social Media guru. They are interested in someone who is all about niche social networks, personalization and building social connections, about content that appeals to all audiences and one who will focus on iPad devices. If you have what it takes, you should contact The Solster.

If you have not already joined the Social Media Club, you can do so here and connect with others who are passionate about learning and sharing what social media can provide to your organization and community. You can also join the conversation about this event at #SMCSFO

Shortly before the holidays, I got my hands on a Samsung Galaxy Tab as offered by Verizon. I have an iPad to which, now that I have 4.2, I’m rather devoted. I also have had any number of Android-based phones over the last year to which I am also pretty loyal. The Galaxy Tab, being both a tablet and an android device, rather split my loyalties.

It’s 7 inches as opposed to the 8.5×11 iPad. I had a really hard time adjusting to the size and at first, I found it to be the biggest detriment. After all, I love the giant size of the iPad. As an Android phone user, I felt like I was just using a giant version of my phone. However, we went to Key West over the holidays and I found the smaller size of the Galaxy grew on me. It fit in my my purse pocket, unlike my iPad, so I could always have it with me. It’s also about the size of my Kindle, making it super easy to use one-handed (and with either hand).

The specs are pretty, um, spectacular: Android 2.2 (FroYo), 1024×600 WSVGA LCD display, accelerometer, Swype included with the virtual keyboard, 1 Ghz processor, 2 GB internal  + a pre-installed 16 GB microSD card (supportable up to 32 GB). It supports WiFi, Bluetooth, and 3G.  I can’t argue with the specs, and the Galaxy was rather blazingly fast. I could also use it for about two days of moderate use before the battery died, which is a pretty good length of time. I also love the expandable storage and that’s one of the reasons I won’t go back to an iPhone.

The power button is on the top right, which is about the only thing I didn’t like. I think I’ve just been conditioned to the power button located on top. The touch screen was incredibly sensitive, which is both good and bad. I loaded Angry Birds, since it’s an app I can compare across many devices (plus it’s fun). At times, I’d get bumped out of the game because a part of my hand was touching the screen and it sent me out to the main menus. So it is almost hyper-senstive in terms of touch. The screen is beautiful though. On the iPad, I run Angry Birds HD, which is meant to be pretty on the larger screen. However, on the Galaxy, I ran the same version of Angry Birds I run on my phone and it is so much more lovely on the Galaxy, not pixelated at all and finally so easy to see. Because the Galaxy is small enough, upsizing phone apps for the tablet doesn’t lead to the ugliness you see when you upsize an iPhone app to the iPad.

I found the camera to be one of the funnest features of the Galaxy, by far. I’m disappointed in the resolution – only 3.0 MP rear-facing camera, although it has a flash and the standard “camera” features. There’s also a 1.3 MP front-facing camera, but I have to question that a little, only because it flips words around, almost like a mirror. In the below photo, taken with the front-facing camera, we’re wearing Santa hats that say Key West, only you’ll notice the words are reversed as in a mirror image.

However, the Galaxy Tab makes up for the weird mirror-image thing with the panoramic options, which is also found in the Droid X. Using the 3 MP rear-facing camera, you can take an entire panoramic shot and the tablet will tell you where to turn and stop, encompassing an entire area and then stitching it all together for you. This option allowed us to get some remarkable shots on vacation.

Because it’s an Android device, you can more fully customize the screens, using widgets and downloading apps from the Android Market. Thanks to FroYo, which works smoothly on the Galaxy, Flash is incorporated from the get-go. The Galaxy has support for Bluetooth, Wifi, and 3G.

The only other quibble I have about this device is the price tag. Verizon is currently selling it for $600 with month-to-month 3G access. Now, you can use it with just wifi, but it’s still $600. When you look at the price of a comparable (16 GB, Wifi only) iPad, it’s not really the best deal. I really enjoyed the device and in the end, it’s the size that really appealed to me. If the price would drop only a little, I might be ready to trade in the iPad.

Want a full-on comparison between the Galaxy Tab and the iPad? PC World has a great one. I’m glad I got my hands on this a few months after the initial release. Initial reviews were dodgy, but it seems like Samsung has worked out some of the bugs and my review copy worked like a charm.

I’m looking forward to CES next week, where I’m hoping a slew of Android tablets will show up. I have my fingers crossed that, as usual, Apple led the way but Android will diverge from the path with new and creative options.

(Note – I reviewed a device provided by Verizon Wireless, however, all four major carriers are carrying or will soon carry the Galaxy Tab.)

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Cheers!
Tweet Michelle @writetechnology, send her technology news at michelle[at]writetech[dot]net, visit her wine blog when you’re thirsty, and drop by one of her day jobs.

By Julie Blaustein

Trendy Lime is having their holiday party at Circa on Friday, December 17th. and YOU are invited. This is one holiday party not to be missed! Its Marilyn Monroe inspired theme “Some LIke it Hot” will make for a HOT time.

If your not quite sure what to wear, well here are some sexy ideas to get your wardrobe ready and in the mood. Ladies, consider the black and white colors, lace trims, low cuts, and corsets that were the rage in this film. Red lipstick, long lashes, and tousled hair are a must! “Timeless Glamor” from Oprah.com offers more tips. Gentlemen, you have some choices. The male actors in the film dressed in disguise as women, so if you’re up for some fun, give us your best Marilyn (see pics)! If you’re not so in touch with your 1950′s bombshell side, then toss on a bow tie and classic suit or naval officer attire.

There will be a Gift Exchange so don’t forget bring a gift of minimum $10 value labeled with your name — boys bring gifts for girls, girls bring gifts for boys — and we’ll tell you how to meet your mystery gift giver as the night progresses. There will also be Holiday treats on-site including Belgian Chocolates from Leonidas. Part of the proceeds will go to Children’s Charity. Hurry to get the Early Bird pricing of just $10!

The event is kindly sponsored by the Ukuku Law Group, specializing in structuring early stage start-ups for success.

If you are not a member of Trendy Lime, what are you waiting for? Go to their Facebook Group and Like Trendy Lime and you will instantly be part of a Social Network of 3,000+ professionals in San Francisco/ Bay Area. They are also a Social Media driven producer of JETLAG, an upscale social and networking events around Fashion, Travel, and Technology for trend-setters and world travelers.

I woke up this morning to an NPR article on an artist in Paris. David Hockney, a 73-year old, has just opened a new gallery exhibition called Fresh Flowers. He means really fresh … all of the art was created on iPads and/or iPhones using an app called Brushes.  He occasionally emails new paintings or updates to the displayed images. Once the exhibition is over, the paintings will be gone for good. Like real fresh flowers, digital art is apparently only temporary.

Image: "Untitled, 10 July 2010" by David Hockney via NPR

So that came to mind when I received a press release about Art Rage, a new app available for the iPad. I haven’t downloaded it yet, but I’m told it lets you become a mobile digital artist, “painting digitally on an iPad canvas with oil paints that smear and blend, and watercolors that flow together to create soft, wet gradations, just as they would in a traditional art studio.”  ArtRage sponsored “Future Canvas,” in San Francisco a few days ago – an art event dedicated to iPad art.

ArtRage for iPad: Nelson's StarWars Boy

Features of Art Rage include

  • Printing support: Print your images via AirPrint (assuming you have one of the few printers with which AirPrint works).
  • User definable canvas sizing: Create new files at any size up to 1440 x 1440.
  • Quick Access Color Sampling: Access color sampling via simple toggle switch.
  • Zoom Level: Precise zoom level is indicated while you zoom.
  • User Interface Enhancements: Includes current preset highlights and other visual feedback.

Coming in at $6.99, ArtRage is also less expensive than I would have thought, considering I often end up paying $9.99 for an iPad app.  Additionally, there are desktop versions for both Mac & PC that have more features, but really … the idea of creating great art with my fingertips – like fingerpainting – is way more exciting than using my PC.

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Cheers!
Tweet Michelle @writetechnology, send her technology news at michelle[at]writetech[dot]net, visit her wine blog when you’re thirsty, and drop by one of her day jobs.

It is no secret that traditional media has been on the decline since the advent of social media. Consumer trust of traditional media sources, and corresponding advertising spend by businesses, has continued to drop in recent years.

Businesses used to focus their marketing efforts on a few key channels (television, radio, and print). These media have very few decision makers controlling what stories and advertising they run, and it’s easy to identify who these influencers are. In social media, figuring out who matters most can be a daunting task.

The influencers (the people affecting our actions) are found in our network. They are the friends, celebrities, and other trusted sources that we follow. Sometimes, they are even you or me.

Here is a video outlining four rules that businesses can follow when determining who the influencers in their market are today:

Who influencers your decisions? Share your thoughts in the comments.

Disclosure: In addition to being a contributor to Bubblicious, I also work at FutureWorks. The above video was commissioned by mBLAST, a FutureWorks client.