Category Archives: Fashion

Popchips  the top selling line of popped chips and one of the fastest growing snack brands in the u.s., today announced a month long mobile fashion truck tour, giving snack fanatics the opportunity to dress like a popstar, and snack like one too.

Following the lead from the gourmet food trucks that brought high-end eats to the masses, PopChips teams up with the Bay Area’s first fashion truck, topshelf boutique, to add some flavor to fall for fashionistas of all ages. just in time for the holidays, PopChips presents an exclusive pop-up mobile fashion truck shopping and snacking experience. snackers are invited to pop over to one of the 34 local stops and check out nor cal’s premiere fashion truck, get the popstar look with hand selected affordable styles, get poppin’ with music and prizes all while snacking on complimentary popchips, of course.

The PopChips pop-up fashion truck will make 34 stops throughout northern california including a launch event at BloodHound in San Francisco on Thursday, November 1 from 5-8:00 p.m. During the month of November the truck will pop up at local retailers like whole foods and nugget markets, college and corporate campuses and local neighborhood hotspots from San Francisco to San Jose to Sacramento and beyond. The last two days of the tour are reserved for a “people’s choice pop-up” where fans can suggest the final three locations. for an up to date schedule of where the pop-up fashion truck will be, visit popchips.com/fashiontruck; to view popstar inspired looks by topshelf, visit flickr.com/photos/topshelf_boutique.

what: popchips northern ca pop-up fashion truck tour

when: kicking off on thursday, november 1 from 5 – 8:00 p.m.; additional events extend throughout the month of november

where: kick-off party at bloodhound
1145 folsom st at 7th
san francisco, ca
www.bloodhoundsf.com

who: www.popchips.com/fashiontruck and www.topshelfboutique.com

cost: free

 

Sometimes we all need to lighten up a bit. Seriously. I was having one of those mornings when an email about a new Kickstarter campaign landed in my inbox.

Now, there’s been a weird amount of publicity about the Silicon Valley sock thing. Powerful men or regular guys who aren’t overly fashion forward, or who prefer t-shirts and jeans, wearing fun, printed socks. I know. Why write an article about this? It’s fashion and tech. Stay with me.

Socrates is a Kickstarter campaign that takes this sock trend one step further. Kevlar socks, people.

Yep, carbon threaded socks with kevlar (the bullet-proof stuff) carbon matrix threaded through the toes. What does that mean? It means you guys won’t get holes in your socks as often, if ever. Military grade socks that come in fun colors and stripes. Why not?