Category Archives: Trends

UPDATED THROUGHOUT THE DAY

For years now, April Fool’s Day has taken on a special life across the Internet, with big companies and brands getting in on the act. Sometimes I think about the meetings and planning that went into a few of these pranks and just shake my head. Note that all the Google departments and companies have their own April Fool’s Day joke, which The NextWeb has listed for us already. Here are a few more I’ve come across today:

Last night, Google Maps announced their Pokemaster contest. Over 150 Pokemon are spread out across the world. Find all 150 and become a Pokemaster, in the running for a job at Google and a Challenge Match. I have no idea if they’ll carry through on the job thing, but I couldn’t sleep last night and found all 150 Pokemon. It’s addictive, and the Googlers who put this together have a definite sense of humor as to the placement. (Don’t forget to look on the Apple and Facebook campuses.)

Google Maps April Fools Joke

Google Maps April Fools Joke

TvAddict announces the Firefly reboot by Netflix (how many of us wish this one was real?)

Pick and grow your favorite facial hair with the Mr Beard Beard Machine from ThinkGeek

Google AdBirds from AdWords – taking your ads to new heights (I love this one!)

Netflix new movie in the style of “The Curious Case of Benjamin Button”: Rotisserie Chicken

Google Plus is AutoAwesoming your photos as usual, but this time more #Hoffsome with Hasselhoff photobombs

Twitter is introducing the Twitter Helmet (like Google Glass but for tweeting)

LinkedIn is adding LinkedIn for the stars of the Internet: LinkedIn Cats

Nest teamed up with Virgin Atlantic for Total Temperature Control in your airplane seat (not a bad idea, all things considered), and Richard Branson is in on the joke

While Apple itself doesn’t seem to have released a joke yet, iFixIt has announced that they have been acquired by Apple

Tumblr has Tumblr Pro. You have to go a long way for the joke – as in watch a video and then click a button and there’s a small payoff, but I laughed.

CERN has switched to Comic Sans. Nice to know the Really Smart Folks have a sense of humor.

UPDATES:

Julep introduces Cat Color (manicures for your kitty).

Microsoft Office (at Office.com) has re-released Clippy. Remember Clippy?

Hulu has announced spin-offs, including In the Kitchen with Hannibal.

Let me know what else you see out there as the day progresses.

 

By yesterday I thought I’d had enough of sessions. That said, I started the day at a session on How Open Licensing is Transforming Design. I went because I have a vested interest in Creative Commons and copyright on the web, but also because I was too lazy to stand in line to see Mindy Kaling. I’m thrilled I went, as I learned about things like The Noun Project and how Autodesk is licensing all of its training content under a CC-Sharealike license. It’s good stuff.

Autodesk Embraces CC

Autodesk Embraces CC

From there, I again lost interest in sessions and ended spending a good part of my day observing and talking to people. On Saturday, I saw a session by Kristina Halvorson, who spoke about how marketing has gotten out of control and there is more emphasis on the tools than strategy. On Sunday, I sat at a table across from some young marketing folks from HBO’s Game of Thrones and watched everything Kristina said happen in front of my eyes. There is a lot of out of control marketing here at SxSW. Some of it is very effective. Some of it is ridiculous. For instance, I watched these folks count their retweets excitedly and take silly photos in hopes those would be get more retweets. There was no effort to engage the retweeter or acknowledge that, really, only 7% of Americans are actually on Twitter.

On the other hand, Chevy is here with a fleet of 40 Chevy Volts that are filling the taxi/Uber void in Austin this week. Most of the drivers are from an interactive agency in Boston that represents Chevy. The folks are friendly, funny and helpful, which is pretty great considering they are driving folks around in a strange city. My favorite was Tim, who was in a Twitter “war” with other drivers. They’re all having a great time and the influx of free rides have really made getting around Austin easier – especially in the rain on Saturday. The Chevys are quite effective as far as marketing – I’m hyper-aware of them, I know they can help me, and at this point, I can even tell you a little about the Chevy Volt.

Free Chevy "Taxis" at SXSW #chevysxsw

Free Chevy “Taxis” at SXSW #chevysxsw

The Exhibit Hall opened yesterday as well, and that was overwhelming in its sheer size. It combines film, interactive and music and no stone is left unturned. I only got through half of it yesterday and I need to go back and check out a few more things today. As privacy and data have been big themes here at SxSW this year, Ghostery really stood out to me as a great browser plug-in for knowing who is tracking you at any point in time.

A View of the Exhibit Hall

A View of the Exhibit Hall (click to enlarge)

Additionally, I’ve got a list of startups and apps to check out, including Pond5 (photos), Push to Start (lawyers for startups), Jelly speakers, Pollstar Pro, Moverio (Epson’s version of Glass) and many more. Fodder for future blog posts, I suppose.

Today it’s Edward Snowden, brought to us via a Google Hangout (yes, really) over 7 proxy servers. I need to see a few more things in the Expo and then I head home.

 

What is my impression of day 2 at SxSwi?

WET.

Sometime around lunch yesterday, the rain really started to come down. While it didn’t dampen spirits, it certainly sent everyone scurrying inside. There is nothing like 30,000 people all squeezing into the Austin Convention Center. To say it was claustrophobic was an understatement. I even tried my usual Paypal lounge hangout to find it overcrowded.  I can only imagine the frustration of the marketers, many of whom had tents or events outdoors. After all, who wants a soggy grilled cheese, even if it is free?

Endless Outlets in the PayPal Lounge at SxSWi

Endless Outlets in the PayPal Lounge at SxSWi

We spent most of our time in sessions yesterday, both good and bad. I’m a bit frustrated myself though. I have a short attention span and, honestly, a limited bandwidth for educational sessions. I feel like I should be exploring and experiencing. While I’m back in sessions today, the exhibit hall is also opening. I find that to be far more interesting than a bunch of folks talking at me. From a different perspective, I’m often a speaker at events in my own industry. When I speak at conferences, I rarely attend other sessions. Spending a few days attending sessions has made me want to change up my own presentations and make them more interactive. Basically, I’m bored with people talking AT me and I don’t want to do this to anyone else.

A MindMap of a Session from ImageThink

A MindMap of a Session from ImageThink

I also have a friend who has managed to win 2 free 3D action figures of himself. Other people walking around with Pebbles, GoPros, or Microsoft gadgets they have won. I think it’s time I see what’s out there. A Pebble, for instance, would be ideal.

Some non-session highlights from yesterday, though, include a milk bar (strawberry!) and Oreos at the Oreo tent, free strawberry waffles at the UrbanSpoon truck, and an iPad-controlled robot at one of the many Deloitte outposts.

Random Freebies and Oddities at SxSWi

Random Freebies and Oddities at SxSWi

So today my goal is to explore the expo hall, see what’s new out there for Apps and gadgets. I already heard Deloitte has a competitor to Google Glass, so who knows what else we might see …

Yesterday was our first day at SXSW 2014. As Brandon mentioned in his post, we spent a lot of time in sessions geared towards education, as our careers are in talent development. Surprise! It’s not just parties and music. There are actual sessions here on everything from marketing and UX to the future of humanity and AI.

I took a few moments yesterday and explored a little of the branding around town as well. I started in Mashable House, where the primary feature once again this year is Grumpy Cat. I know she’s just an internet meme, but she’s a cute one, and a 5 minute line to have my photo with Grumpy Cat seemed okay. It was a very in-the-moment thing, a very SXSW thing. Why not, right?

@RealGrumpyCat at Mashable House

@RealGrumpyCat at Mashable House

From there, I popped into the 3M tent. I don’t know what I expected – post-it notes perhaps? It was more of a museum that showcased products made by 3M materials. Also, I somehow missed the drink tickets. Free food is a recurring theme at SxSW, so I managed to enjoy cupcakes and a popcorn bar.  I also wandered into the #Mofilm Lounge for my free drink. Last year, this tented lounge was absolutely jam-packed all the time. This year, you could actually move.

Popcorn Bar at the 3M Tent

Popcorn Bar at the 3M Tent

That was a theme throughout, actually. No matter where I went, I rarely had to stand in line. Last year, I think I spent most of my time at SxSW standing in lines, so I appreciate that everything seems slightly more efficient this year. While there are still apparently 30,000+ people here, I’m not feeling as crushed.

This year, the sessions seem to be more track-focused. My preferred design thinking, workplace functions, and UX design tracks are located in the Marriott, Four Seasons and Convention Center. In fact, I went through my schedule this morning and removed sessions that are in the Hilton, Sheraton, Wanderlust and the Omni. SxSW may be more organized around people flow this year, but the sessions are spread out around the town. Sometimes it feels like SxSW has outgrown Austin. I’m not the only one feeling the distance of certain things either.

30,000+ People

30,000+ People

While brands are everywhere, I’m not feeling as overwhelmed by the marketing as I have in the past. It’s an improvement. Last year, so many apps – many tacky or ridiculous – had posters pasted everywhere. A lot of the silliness (although not all), has disappeared. The smaller apps and brands just aren’t as in-your-face this year. However, Oreo is printing 3D edible cookies, GoToMeeting has free Grilled Cheese and Beer, Samsung is handing out batteries for anyone with a Samsung phone, and Deloitte is making 3D action figures. The big brands are here in force with “free” things that rarely have anything to do with the brand.

People are saying SxSWi has jumped the shark. I think it might have jumped last year and this year, it’s starting to find itself again. I don’t think it’s there yet. The organizers seem to be wrestling with what has become the SxSW brand versus the actual educational sessions. So we’ll see – I’m not giving up on the conference yet, and I’ll be back next year too.

cubicle_farmWe’ve heard all about Millennials for years now, their lifestyles, tech friendliness, and radical collaboration methods. Many experts have been urging companies to start accommodating their lifestyle in the workplace to attract the best, young talent. The real driver behind the need to rethink the workplace, however, is not just generational — it’s really about the elephant in the “room” — mobility. We’re all on the move more than ever before, and we have escalated our use of not one, but several, connected mobile devices throughout our normal day. The idea of working 9-5 in a stuffy cubicle farm with a tethered computer on a desk is seeming more and more like an out-of-date relic.

To get past generational labels, and create another broader label (researchers love labels), there’s a new one out there now: #GenMobile: the people for whom mobile connected devices go beyond personal use — these folks shape their entire lives around mobility and the devices that support their mobility.

In November 2013, Shape the Future and Aruba Networks conducted research to find out how widespread the use of mobile devices have become. They found some interesting trends that back up the idea of rethinking the traditional workplace model:

– 70% of respondents prefer flexible working than working 9 to 5 with an early finish on Fridays.

– Over half of those surveyed said they’d prefer to work from home or remotely two to three days a week than receive a 10% higher salary.

– 37% expect an increase of remote working – just 4.5% foresee a decrease.

– 49% expect to increase the time they spend working remotely in 2014.

– Almost half (45%) bought tablets in the past 12 months.

– And 64% believe in BYOD, and believe their devices make them more productive at work.

– Many employees believe it’s the company’s responsibility to provide mobile devices along with Wi-Fi connections.

These stats may leave a lot of HR Directors shaking their heads, but instead, they should be seeing the opportunities, including:

– Rethink traditional work hours (consider the increased productivity of happier, “always-on” employees)

– Rethink traditional cubicle farm office environments (consider the cost savings inherent in fewer non-eco-friendly offices)

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