Here are Bub.blicio.us, we like to try and cover as many parties and events that we can and one of the most common things that we usually see is the free-flowing amount of alcohol. This is typical of tech parties and combined with things like mobile phones and social tools, just one simple click and share could cause some unintended consequences for those in the photo or video. Come on, admit it, we’ve all been in those situations where someone takes a photo at a party where everyone has had one too many and then shares it on Facebook. The next morning, you wake up and realize that the photographer has tagged you in it, thereby allow your friends, family, and even co-workers to view it. What’s worse is if they had pushed it to a service like Twitter or Google+ with you associated with the tweet. The bottom line here? Social media, while it’s great to help you relive those memories, you’re going to want to make sure certain ones aren’t shared publicly.
Enter About Last Night. This mobile application is like the Facebook/Path version specifically for nightlife. It’s going to create a brand new community where people like yourself can hang out (virtually speaking) and share photos and videos. And once there, you can choose who you want to share the photos with or even keep them pretty private so that no one will ever see them in public.
Launched just today at TechCrunch Disrupt in New York City, About Last Night (ALN) was created by the “Dodge brothers”, Derek and Darren Dodge, who are the sons of Google’s Developer Advocate and legendary startup and tech insider, Don Dodge. It’s probably one of the few apps devoted to helping your nightlife experience be more social but adhering to that time-honored adage of “What happens here, stays here” and helps you maintain your privacy without impeding on your ability to share what you want. Sure, this app isn’t necessary if you wanted to just post those nightlife photos onto Facebook and have specific friends view them, but what about those photos where you have people who aren’t your friends but were there and you’d like to share photos with them? It’s going to take a bit more of an effort to friend them just so that they can see the photos. Okay, then what about Path? That’s a true private social network, but again, you’re limited in who can view your content and it’s only for 150 of your friends. Not really ideal and requires some major shifts in your relationships to make it work.
History has just been made. At around 9:30am EST today, the NASDAQ stock exchange welcomed their biggest and latest entry into the public market. It was quite a sight to behold, quite frankly…in just one quick move, founder & CEO Mark Zuckerberg did two things: usher in a change from Facebook to $FB and instantly make hundreds, if not thousands, of millionaires out of his colleagues (and himself!). So today, we welcome one of the biggest companies into the world and wish Mr. Zuckerberg congratulations.
So what’s next? Well the stock isn’t going to actually be traded until 11am EST, just less than two hours from now. But the hope is that after the hype and the initial rush wears off, Facebook will certainly get back to work and be more innovative with their technology and platform. In watching CNBC’s “Squawk on the Street” this morning, it seemed that the anchors and pundits were suggesting that Facebook was going to be a ad-supported platform and that’s how the would generate revenue. I suppose one might believe that and there’s no doubt that Facebook advertising is going to be a significant factor in their annual growth–although one might think the contrary in light of the move that General Motors played earlier this week. But Facebook is not going to simply be supported by advertising revenue. In fact, another anchor on “Squawk on the Street” pointed this out, that they hoped that Facebook would now make their developer platform more open and by going public, a new era of application development for the platform would be created and usher in profound innovations in how we communicate and share data with one another. That seems to be a pretty interesting thing for a public company to do, right?
The eve of what looks to be the largest technology IPO in the world is upon us. In just less than 12 hours, the world’s largest social network will certainly become even bigger after it goes public and raises a huge amount of capital–estimates have it being around $16 billion, 150% times larger than what was initially predicted. And to get people even more excited, today, Facebook shared with the world what they’ve been waiting for: its initial stock price. Starting at $38 per share, millions are expected to invest their money in the IPO in order to take their place in history as a shareholder in a momentous company. Some might think that the $38 price tag is pretty high for a startup, but not really. Looking back at search engine giant, Google, when they went public in 2004, the company priced their stock price at $85 and valued at more than double than what Facebook is currently valued. And each company has their own differences, which you can read about in this excellent Forbes piece. Nevertheless, the point here is that Facebook is probably the biggest thing to hit the public market since Google took it by storm eight years ago.
And now, we’re inching ever so close to that historical moment…when the company’s founder, Mark Zuckerberg, will take his place in history and ring the opening bell at the NASDAQ stock exchange from his office in Menlo Park, California, and watch not only his company enter a brand new era, but also see many of the employees at Facebook become instant millionaires. But has the thought of billions of dollars rolling through Facebook headquarters damaged any prospect of work at the company in the proverbial eleventh hour? Nope…because Mr. Zuckerberg and his troops have assembled at their offices for a hackathon. Yes, a hackathon–something that is rather typical in Silicon Valley and what many see as a way for Mr. Zuckerberg to demonstrate to soon-to-be investors that Facebook isn’t all about the money. No, it’s actually the way of life at Facebook. As VentureBeat explains, this all-night event is meant to reinforce their mantra that “Facebook’s focus will always be on building and shipping products.” The work at Facebook doesn’t stop just because people are going to see all their work come to fruition in less than twenty-four hours.
There has been a lot of news and content produced about finding ways to determine one’s influence. Perhaps the two most cited sources of determining influence has got to be with Klout and Kred. These services are known by the community as being the de facto place to measure how influential you are and businesses should determine who they should reach out to when they want to get the community to notice their campaigns. But what if there was a way where people can decide if they’re an expert or not and not have to resign themselves to an algorithm, wouldn’t that offer more value to someone in order to help them determine what they want to actually consume?
That’s exactly what a brand new service called Refer.ly hopes to accomplish. Started by Danielle Morrill, this cool new startup is geared towards helping you create your own affiliate links just for recommending things that you love. And why wouldn’t this be something that everyone wants to do? After all, we’ve all been there where we like a certain product so much that we just have to tell our friends, right? For me, it might be a new gadget or digital camera that I’m rather ecstatic about and as a result, want to share it with people across my social graph–so why shouldn’t I be able to be rewarded for something that I’m already interested in doing AND am in love with? In a 2006 Comscore report, the number one reason why brands and products were recommended was because evangelists and brand advocates wanted to help others. For companies trying to tap into this social graph, it’s going to be rather difficult as people can be suspect of ulterior motives. But if a friend or a colleague recommends it and promotes it using social channels, there’s a higher likelihood of adoption and persuasion. A Harris Poll in 2010 found out:
Nearly half of Americans who use social media say reviews about a particular company, brand or product from friends or people they follow on social networking websites influence them either a great deal or a fair amount (45%) – the same number as Americans who say reviews in newspaper or magazine articles influence them (46%).
It’s the start of a brand new week and this one is especially special since it’s the week where Facebook is rumored to be issuing their IPO. There has certainly been a lot of questions and news surrounding the upcoming public release of Facebook stock, but what’s probably the most surprising came out of a recent article that featured a quote by analyst Michael Patcher, who is the managing director of Wedbush Securities, that said “Mark and his signature hoodie:He’s actually showing investors he doesn’t care that much; he’s going to be him…I think that’s a mark of immaturity…” Soon the debate over whether Facebook’s IPO was worth pursuing shifted from whether the social network could hold up their end of the bargain, in the face of a growing mobile issue to now being about the wardrobe attire of its famed founder and CEO, Mark Zuckerberg and its apparent tie to him being too immature to lead.
Naturally here in Silicon Valley, many founders of the best companies and startups that are succeeding and going public have young founders, but should their wardrobe affect how they lead? Of course the industry covered this with even one respected writer saying that it’s ridiculous. Enthusiastic angel investor and founder of 500 Startups, Dave McClure went on a wild twitter rant soon after the announcement and AllThingsD’s Kara Swisher called Mr. Patcher simply a “doofus”. Fellow startup entrepreneurs defended Mr. Zuckerberg’s attire simply by saying that the infamous hoodie did not really correlate to the market performance–the company would still probably reach $1 billion in profits. In fact, Box’s CEO, Aaron Levie, of which is probably in good shape to mimic Facebook’s success in the cloud storage department, was quoted as saying:
After Facebook hit $1B in profits, you’d think investors would start demanding Zuck wear a hoodie. Yahoo CEO: No hoodie; AOL CEO: No hoodie; Facebook CEO: hoodie. Coincidence?