We all know that Silicon Valley can’t be the only place where tech innovation is taking place right? Yes, yes…I know it’s a bit blasphemous of me to say such things, but have you heard of Silicon Beach, Silicon Alley, and other fun nicknames for tech hubs around the United States? Innovation is happening all around this country and even in places where you might not think it exists. But today, I’d like to share with you a story of one innovation hub in Hawaii that has produced a brand new product that looks to help make your event a bit more interactive.
Through the efforts of The Greenhouse Innovation Hub in Hawaii, they’ve devised a new service called Screenfuse, which is designed to host all your event’s conversations in one place. It’s designed to work with your live events, restaurants, venues, and retail properties. By their description, Screenfuse is a service that “provides intelligent social interactive displays for events, venues, restaurants, and retail. Leveraging social media networks such as Twitter, Instagram, Foursquare, and others, a Screenfuse display will increase onsite customer sharing and brand engagement and will encourage customers to promote your brand to their friends and family.”
If this sounds a bit familiar, then you’re right. Screenfuse is another incarnation of the proverbial “back channel” that everyone refers to when they’re at a conference or event. It’s the place where side conversations, criticisms, praise, and other social media shenanigans take place while others are attempting to pay attention to what’s happening in real life. There have been many different attempts at creating the back channel, including tools like Twitterfall, but there’s not a “one size fits all” service that also incorporates the myriad of social networks where people could be having conversations. They are all currently subjected to one particular social network. What Screenfuse looks to do is to integrate the most popular networks to give attendees and organizers a really great view of what people are thinking. (more…)