Twitter is getting a lot more like Facebook. In an effort to retain users who don’t necessarily know what to do with Twitter once they sign up (ie, most people) and in order to separate the signal from the noise, Twitter is rolling out a new look and feel. Initially, only new users and occasional celebrities seem to have the new format. I found it on actor Channing Tatum’s Twitter profile.
Large cover image: Similar to Facebook, Twitter has gone for a simplified layout, including a white background and a large cover photo. I haven’t yet found the dimensions of this photo, but it’s pretty large.
Three column format: The flotsam and jetsam have now been separated into three columns. Your profile photo and bio are moved to the left-hand column. When scrolling up, your profile photo jumps into the always present menu bar.
Menu bar: A menu bar at the top of the stream allows you to view tweets, tweets with photo and video, followers and more.
Pinned tweets: You can now pin a tweet to the top. In this example, there is a pinned tweet from Feb 7, and the rest of the tweets are more recent. This is sort of an extension of your profile bio, in that you can share what you’re about in a single tweet.
Subpages: Subpages, such as Tweets with Photos and Video or Following are now displaying in a card format, which is similar in form to Pinterest. I suspect because all of this information is extremely visual, the card format is the best mode of presentation.
Popular Tweets: Tweets that are retweeted, replied to, favorited and just generate a lot of interaction appear in a larger font within your stream. Again, this is an effort to separate the signal from the noise. That said, I find the stupidest things I tweet often get the most interaction, for no discernible reason. We’ll see how this works out.
Again, the new format is slowly rolling out to everyone over the next few weeks. If you haven’t had a Twitter account before, this is the time to grab it with the new format immediately. The rest of us just have to wait.