Don’t be evil — that’s Google’s unofficial motto. But while some companies may take that motto to simply mean “don’t do anything bad”, some might argue that rather than being passive about avoiding evil, companies should actually be more active in combating evil and doing more good. For Facebook, doing good and giving back seems to be very much in part of their effort to give back to the world. Sure, their service allows people to connect themselves with others from around the world, but there’s always more that can be done and one might suggest that Facebook has strived to be good global corporate neighbors. Just take a look at recent events to gain a glimpse at what the power of Facebook has had over our lives–the service has helped directly/indirectly shake the foundation of some of the most totalitarian regimes across the Middle East during the famous Arab Spring event. And Facebook’s founder & CEO Mark Zuckerberg, has not made it a secret that he intends to donate some of his wealth to charity, having signed onto billionaire Bill Gates & Warren Buffet’s “Giving Pledge”. And in 2010, Mr. Zuckerberg famously went on the Oprah Winfrey Show and announced that he was giving $100 million to the Newark Public School System as part of his effort to help Mayor Cory Booker revive the struggling education system.
Facebook and Mr. Zuckerberg have clearly been corporate model citizens helping to illustrate that companies can do good for the public and that more can be done instead of simply pledging never to be evil–there are other philanthropy efforts that need corporate help and it seems that Facebook is leading the way. (more…)