Update: TechCrunch’s Alexia Tsotsis is reporting that Google’s hiring of Kevin Rose is indeed an acqui-hire role where the entire Milk team will be joining the search giant. The entire deal is reported to be between $15-30 million with all the investors very happy with the situation. Turns out that Google beat Facebook for the team since the now-former Milk team will be spearheading Google’s continued social efforts (and boy do they need them).
Original story: Seems like we now know what Kevin Rose is up to next. Since leaving his company, Digg, he’s gone and created a new startup called Milk, which introduced the world to “rate everything” app Oink, which was recently shuttered. Many people thought that Mr. Rose would go back to his entrepreneurial roots, but now, according to All Things D, his next plans are now becoming clearer…he’s joining Google.
Sources tell All Things D that the news isn’t an acquisition of Milk or an “acqui-hire” role…but it seems that Mr. Rose will be going to work for the search engine giant along with several of his startup colleagues. No idea on what he’s going to be doing at Google, but it doesn’t seem far-fetched for him to work with their investment arm, Google Ventures, or perhaps even helping the service to grow their social offerings. Maybe he could revive Diggnation on Google+ and rebrand it to something like Plusnation where he would be able to leverage his strong and loyal following.
This isn’t the first time that Mr. Rose hasn’t been pursued by Google. It’s important to note that in 2008, Digg was approached for a potential deal with Google for $200 million, but eventually hit a snag and the search engine walked away. Now, it seems that they’ll settle for the brains behind the operation and take Mr. Rose to help them out. Since starting Milk, Mr. Rose emphasized that it was all about quickly and efficiently launching startups and products. In 2011, he started Milk and soon he quickly debuted his first product Oink. Five months later, he shutters the service, and one day afterwards, pivots and joins Google.
VentureBeat and All Things D reports that Mr. Rose has always had a friendly relationship with the search giant…in fact, Google Ventures invested $1.5 million in a vote of confidence in Milk. Perhaps they saw something else in him that led them to talk about a potential full-time role.
No word yet on whether Mr. Rose will be shuttering Milk as well or if he’ll continue to run the company while also pursuing interests with Google.
Photo Credit: Kevin Rose via First Round