Category Archives: People

It’s that time of year again – holiday dinners, holiday spirit and, of course, holiday parties! Trendy Lime is excited to be entertaining its global fans with a tri-continental series of Holiday parties this year—in Brazil, Europe, and the place where it all began– San Francisco, at our beloved Harlot club.

Please join us at Harlot on December 20, 7-11 pm, to enjoy this festive event. The highlight of the party: 10 amazing prizes from our sponsors handed out by Santa Claus and his lovely Elves. So be sure to get your raffle ticket at the door:

  • Main prize: two $250 vouchers towards your adventure experience with
  • Two sets of sparkly jewelry from Chic Gems
  • Two 14-day passes to the elite Bay Club Financial District
  • Two beauty baskets from Jurlique, organic care from Australia
  • Voucher from CocoVine,1673 Haight Str. for Coco-Luxe delicacies and Blue Bottle Coffee
  • Delicious dinner for two @ Morac Lounge


  • Presents raffle handed out by Santa & Elves
  • Complimentary appetizers courtesy Morac Lounge
  • Photo shoot by Sergei Krasii Photography and Julie Blaustein Photography

Complimentary with password sent through Eventbrite. Please RSVP at

General Sponsor:
Our Holiday Soiree is kindly supported by Royse Law Firm, integrated legal solutions for domestic and international clients including start-ups.

Bay Club Financial District
Morac Lounge
cocoVine @ 1673 Haight Street

Media Partners:
Graffiti PR
Eclectic a la Mode
Sergei Krasii Photography
Julie Blaustein Photography

Trendy Lime: is a social network of 4,000+ international influencers and producer of upscale social and networking events. We enjoy a track-record of 40 sold out events on Fashion, Technology, and Professional Networking in the most exquisite venues of San Francisco, Los Angeles, Sao Paulo, and Vienna. Our Mission is to provide unique event experience for the most discerning guests, while supporting good cause initiatives and charities and collaborating with local businesses.” Ourr diverse and international team is comprised of experts in Marketing, Branding, Event Planning, Fashion, and Travel.  We also enjoy the support of our advisors, followers, and evangelists. Past Trendy Lime sponsors and clients include: HP, Intel, Bay Club, Red Bull, Bloomingdales, jetBlue Airways

For inquiries, please contact Liana Burtsava at Information on Trendy Lime events at

Imagine a day without access to your computer? The One Laptop per Child San Francisco Bay Area community ( sees to it that no child goes without a computer in under-developed countries and even shows them how to use and fix them.  This is a community of volunteer educators, technologists, anthropologists, enthusiasts, champions and others. Monthly meetings are held at the SFSU downtown campus where they share stories, exchange ideas, solve problems, foster community and build collaborations around the One Laptop per Child project.

Sameer Verma, Ph.D. Professor of the Information System at San Francisco State University is the force behind the grassroots group that has organized the OLPC SF Community Summit 2011. The Summit is a combination of panel discussions, “Birds of a Feather” sessions, speed-geeking and much more. A few of the topics that will be covered include Education, Technology and Outreach & Deployments of OLPC programs. Last year it was a local meeting, this year the Summit is open to an audience worldwide.

Verma, who is passionate about the cause due to growing up in India where many children still lack educational opportunities.  says, “The Summit will bring together people who want to help make education for the world’s children a priority, not a privilege. They share the belief that the One Laptop per Child is one of the most revolutionary endeavors going on in the world today.”

WHEN: Oct. 21st to  23rd.

WHERE: SFSU Downtown Campus in San Francsico

COST: General $40 and Students $25

REGISTER:  Eventbrite:

By Julie Blaustein

The Social Media Club Panelists: Moderator Chris Heuer, Peter Kim, Jen McClure and Michael Brito

The Social Media Club of San Francisco held their monthly meeting at PeopleBrowsr offices on Tuesday, May 17th. in SOMA. It was a conversation that included Chris Heuer, Founder of the Social Media Club as Moderator, Peter Kim of Dachis Group, Jen McClure of Thomas Reuters and Michael Brito of Edelman.

There appears to be a shift in the way that companies are messaging themselves; rather than conducting Social Media its preferred to be known as conducting Social Business. Much of the discussion centered around how each of the panelists define social media in terms of their companies and how it relates to social media. All agreed that social media has evolved from when it first came into our consciousnesses around 2004. Brito saw that when it first debuted to companies it was creating chaos but now companies are making sense of it and embracing it. McClure whose company has a large workforce felt that the term itself is being used less and its now more about it becoming part of the social organization and enabling employees to communicate with one another. Kim shared how the social media term is on the “outs” with the story of  how his client, Zappos‘ CEO Tony Hsieh, fined $1 to anyone who even uttered the term social media.

The panelists also shared their own definition of Social Business. Kim saw it similar to how you connect consumers but in the business world. Its how you communicate with employees through technology such as Jive Software that provides social networking, collaboration software, community software and media monitoring. Kim said, it “pains him when people use social business as social media which it is not.” McClure sees social business as a platform to connect and help employers learn from. Brito shared his definition of social business from an infographic that he has created. As he defined it, its the natural evolution that companies go through internally to equip themselves with customers. It starts with the people internally in a company such as the CMO and as a result processes are established within and technology brought on to manage it results.

Google Trend Comparison of Social Media vs. Social Business

A comparison between Social Media and Social Business in terms of search and news interest demonstrated how Social Business is barely a blip, yet its most definitely of importance to those in the enterprise social world. In the end perhaps the discussion was mostly about the semantics of language as it was agreed that social media is the umbrella term, with social business being a niche version of it. Some examples of those companies as seen in the forefront of this focus on Social Busienss were IBM, SAP, Cisco, Intel. Kim though felt at tis time no one is doing Social Business Particularly well but just getting started such as Disney and AT&T. There is still a huge amount of opportunity for companies to join the social world in a business way in the near future.

Join the Conversation with the Social Media Club SF at #SMCSF, view the video and photos from the event.

The following is a guest post by Melanie Notkin, founder of and author of SAVVY AUNTIE: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids.

My life changed this week. And I owe it all to social media.

I’m at the precipice of one of the most thrilling times of my life and one of the most important days for my business and brand. My book, SAVVY AUNTIE: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids is being released on April 26th.  I can honestly say that I owe everything about this book and therefore my entire company, to social media.

It all started almost four years ago on June 12, 2007, when I decided to invest my life savings in developing the first online community for aunts and godmothers, specifically the nearly 50 percent of American women who are not moms but love the children in their lives, by relation and by choice. Savvy Auntie is now an award-winning multiplatform lifestyle brand for an influential and long-neglected segment of women I’ve dubbed PANKs®: Professional Aunts No Kids.

On August 20, 2007, I discovered Twitter through a blog post by Jeremiah Owyang @jowyang .  It was the perfect “Peoria” testing ground as a marketer. As I was developing, I was able to leverage my innate curiosity (so important to marketers!) and ask my new Twitter friends about the role they play as aunts or as moms who rely on the aunts in their kids’ lives. It really helped me build a better online destination. Over time, I met true pioneers in new media such as @ScottMonty @AaronStrout @ChrisBrogan @GaryVee @Zappos and of course @BrianSolis who taught me so much on how to connect and inspire my audience.

By the time I launched in July 2008, the support from the Twitter community was so strong, ‘SavvyAuntie’ was the most Tweeted word that day (yes, it was way before Beiber Fever!)

By the fall, I was working on a deal with RazorFish to launch a sponsored conversation on Twitter on behalf of Disney. That idea was so interesting it made the Wall Street Journal online! Further partnerships landed Savvy Auntie in The New York Times and Advertising Age.

Fast forward to the fall of 2009 and I was besotted by a little girl named @Leah_Albert, a 7th grader in Tanzania who is part of’s #TwitterKids program, enabling children from the world’s poorest countries to connect digitally. Through that experience, I met @DebbieStier, then an editor at HarperCollins, who was also taken with these amazing kids. Debbie noticed my flourishing online community and brand following and invited me into her office to have lunch. Before I left the building, we were working on the title of my first book.

In the meantime, I started to build a Facebook following. The Savvy Auntie Facebook Page now includes over 42,000 “fans,” rivaling major media companies and household name brands, enabling me to connect and engage with Savvy Aunties consistently daily.

Social media is democratic, enabling good people and good ideas to shine. It’s enabled me to connect with tens of thousands directly, and hundreds of thousands, if not millions, through their networks. I’ve received letters from women who are unable to have children telling me the Savvy Auntie has touched them profoundly, changing their perspective on what it means to be maternal, and lessening their grief. I’ve received letters from women who have chosen not to be mothers, who thank me for elevating their role and respect in their Family Village. I’ve received letters from women who like me, are ‘circumstantially infertile,’ they just haven’t met their love yet, who thank me for redefining their lives in the positive. They are not childless. They are childfull. And their love is a gift.

Recently, I received a Tweet that stopped my heart and then filled it with more love than I ever knew. It was inspired by my effort to give back to @Leah_Albert and kids like her in Tanzania for being an important link in my getting my book deal. I’m giving $1 for each book sold between now and April 27, 2011 to in Leah’s honor. The attention Leah has been receiving makes her feel like “mr obama!” she Tweeted. And then there was this Tweet from Leah that changed everything: @savvyauntie i like you more than you like me.i have a favour to ask you can call you mum .coz you are like a mother to me.

And that’s how social media changed my life. Being the best Auntie I could be has in effect finally made me a mother.

And I owe it all to social media.

Melanie Notkin is the founder of and author, SAVVY AUNTIE: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids (Morrow/HarperCollins).  Melanie invites you to join the Savvy Auntourage at or find her on Twitter @SavvyAuntie.

I wasn’t quite sure what I was attending when I was invited to the 2nd. Swagapalooza at the DNA lounge last Tuesday. It turns out they pretty much invite bloggers and then they reward them with swag by attending and hopefully promoting the event. Most of the bloggers were foodie bloggers as most of the demos were about food. There really was no theme. The food wasn’t anything to write home about, mosty pizza. But it was a fun, excitable, heckling crowd who was happy to be there as were the presenters that were introduced on stage by Alex Krupp, the host and organizer.

First up was Justin Kahn of Justin.TV as the Keynote. He shared the virtues of quitting your day job and going after your dream with the young and impressionable audience who eagerly listened to his “lessons in life”. Fortunately for him, its all working out. Not only has Jason.TV taken off, he has now started his own mens-ware line.

Kristen Slow of Sabateur had Jason model her signature jacket from her mensware line. She demonstrated how any liquid will just roll off the Invincible Man’s Jacket. Although definitely a cool item to own, I was a bit sticker shocked at the price, $600! But she hooked us up with some real swag, a real men’s shirt with real men’s cuff links!

Transcendent Man, the movie about Ray Kurzweil, one of the world’s leading futurists was introduced by its director, Barry Ptolomy. Its going to be released in every conceivable medium that is available – YouTube, Apps, TV. You can even watch it here now! It suggests that computers will have conscience thinking and even cure death in the near future.

Will Hauser of Two Degrees shared with us the virtues of his all-natural, gluten-free bars. Their mission is to feed over 200 million children, one child at the time. The audience though was all a twitter and tweeting how HOT he was.

I never realized how fun recycling could be. John Funk of FlingBins popped up his 13 gallion recyclable bins to show us just how easy it is to whip one out at a party and have a good time with your garbage.

Swipe your credit card with Swipegood and do good by rounding up your transaction to the nearest dollar and then contribute that amoutn to your favorite charity. Steli Efti shared the many reasons why this is something you just automatically CAN do and DO good.

Stunner of the Month shared the cheesiest but entertaining presentation of all. Todd Smith modeled his offerings, quite the deal for $9 a month. You receive a new pair of shades and a funky tape to go with it in the mail. The perfect gift for all occasions!

Tracy Lee and her partner threw out Magic Panties?  Whatever they were, the crowd was going wild to catch a pair.

You would think that the Boom Boom Revolution would be something thumping but rather its a card deck where folks are prompted to do acts of kindness and then share them with a community of do-gooders. Turns out that Mary Beth Campbell, a former teacher was so shocked that her students were into acts of kindness she felt compelled to share it with the world.

Seems there are lots of people seeking to connect with others when they are not digitally connected. Eddie Lu of and his partner realized this when they moved to Chicago. They set up a community where strangers can eat and meet one another at restaurants around the city.

Danny Grabiner of SourFlour is also creating community through his bread. He made 172 loafs of bread and greeted each and every attendee upon arriving at the event with their very own loaf. It was yummy but such a huge loaf that I gave it to one of the homeless on my way home.

And last of the bunch was Amerilab Technology which when it came down to it, they provided a possible solution to one’s hangover with their product, the Drinkin’Mate, although according to laws, they couldn’t come straight out and say that. Their secret ingredien: guava leaf extract. As part of my goodie bag I was swagged with one of their products so we’ll see if it actually works.

For the real fun follow the event at #swagapalooza. And check out the after party pics and some more pics here.

Alex Krupp, Host of Swagapalooza

Justin Khan of Khan.TV and Kristen Slow of Sabateur

Barry Ptolemy of Transcendent Man

Will Hauser of Two Degrees

Steli Efti of Swipe Good

Todd Smith, Stunner of the Month

Eddie Lu, Grubwith.Us

Tracy Lee and Partner

Chris Biggs and Partner of Ameritabs