Practically giving in on the future of the tablet as a tablet, Microsoft announced Surface Pro 3 yesterday as a laptop replacement that oh yeah, can also serve as a tablet for those “lean back” moments that may come your way during the day. But the big bosses in Redmond are really pushing their new 12″ glass as a MacBook Air killer, and not an iPad killer. Claiming that “96% of iPad users also buy a laptop” new CEO Satya Nadella and Corporate VP for Surface Computing Panos Panay did all they could do to exclaim how much better Surface Pro 3 is as a get your work done laptop than an entertainment device… which is an interesting strategy. They’re also pricing it as a laptop with the most powerful version sporting an i7 Intel chip and a 512GB SSD at almost $2000. We’ll see what this does for the folks in Washington, but I have a sneaky feeling that the folks across the land are gonna have a really big yawn on launch day with this one… More about the announcement here at Wired.
Category Archives: News
As we settle in to the chaos of around 30,000 people gathering into Austin’s tiny downtown area… just as we get comfy, and snug as a bug in the bed, so comes the rain! Now we have a jumble of umbrellas stabbing at us as we jump puddles and sprint from building to building. Seriously, Austin… you’ve got a road problem with all these puddles! The downpour hasn’t dampened spirits nor stalled the food trucks, though, so all is good.
On Day 2, we attended sessions, hid out in the PayPal lounge to charge our gadgets and recharge our minds, and hit up with friends to share tips on how to actually get into the “hot” sessions and trending parties. A lot of chatter erupted around Julian Assange’s Skype-cast from his mancave in the Ecuadorian embassy. It seems like the hipsterati wasn’t too impressed with what he had to say.
We decided to catch Julian on a web stream instead of waiting in line to get in, and instead, hit some of the design sessions. Most of those focused on “next gen responsive” design strategies for supporting the myriad of screens we’re faced with everyday. The consensus was that basically if you’re a content designer nowadays, you’re pretty much screwed! From big screens/billboard to wearable devices you gotta make your content work everywhere. Whew! Good luck. And you’ll need to take a few classes to up-level your skills. Although Google is screaming about the “post-mobile world”, most of what we were hearing was people still struggling with 1990s style websites. So maybe it’s not as bad as everyone thinks.
One of the best speakers of the day was by Kristina Halvorson, a content strategist. She begged and pleaded with today’s marketing folks to stop firehosing us with meaningless jargon and to really, really, please start focusing on what people really DO with brands. It was a refreshing rant to hear amidst a sea of “content marketing strategists”. She got a little Tweet-hate for it, but I’m glad she was so bold as to speak out against the status quo.
And yes, shortly after, we hit the Oreo “Trending Vending” machine to print us a fresh Oreo cookie! Viva Texas! Now, go away rain, the last thing you want in Austin is damp, smelly hipsters clogging the hotel lobbies!
We are up at the crack of dawn today, heading to SXSWi in Austin. Although we’re only going to report on SXSW Interactive this year, you can still get ready for all the SXSW festivities by listening to NPR’s SXSW Music playlist. Also check out the Austin Chronicle’s coverage of everything going on, including a live videoconference with Edward Snowden.
We’re about to board our crazy-early flight to Austin from SFO, where it’s already swarming with a ton of Valley Hipsters loaded up on caffeine with their Timbuk2 messenger bags in tow… Look for more reporting right here from SXSW in Austin through Monday!
While trying to feverishly watch season 2 of House of Cards, I’ve noticed a few spinning rainbows via my AppleTV. What’s up? I tend to blame my Internet connection, but in reality it seems like there’s some nefarious “auto slowdown” occurring. It seems like Netflix is having a conflict with Verizon and other broadband providers over how much content should be carried without additional fees. Netflix complains that they’ve encountered a 14% slowdown in average speeds. The Wall Street Journal is reporting on the conflict between the two titans, but they’re telling us that Google, Microsoft, and Facebook, have already begun paying broadband providers for smoother access to their networks, which leaves Netflix kind of flapping in the wind complaining about tiered access.
The war around the idea of “net neutrality” is heating up as consumers move away from traditional TV and focus more on “binge watching” and a la carte watching via Netflix, Hulu, Google Play, iTunes and other streaming and/or subscription services. Just last month, a court ruled in favor of Verizon’s suit to block the Federal Communications Commission’s net neutrality rules, which has spurred chaos among the providers and content creators as more people consume more high-definition video. To add fire to the furnace, Netflix is more than likely very interested in the upcoming federal review of Comcast’s acquisition of Time Warner Cable, and may push for new requirements on traffic-swapping deals. As we move forward into the unknown waters of “tiered Internet access” it’s going to be more and more about who pays what: the content creators and/or their customers.
For years, I’ve moved between Android and iOS, usually changing operating systems when a new phone grabs my attention. It’s a constant “push and pull” problem: the combination of a phone’s unique features, the operating system, and my desire to have a “perfect mobile experience”. Rarely is that experience as perfect as I want it to be. As an iPhone loyalist, I judge everything against the experience I have with iOS, Apple’s hardware, and the overall platform’s ecosystem. As iPhone has seemingly “shrunk” in form factor, staying at an untenable 4″ screen size in light of other manufacturers’ growing screens, I’ve gravitated toward the larger-screen phones, most recently, the Nexus 5. The Nexus 5, for once, is the perfect phone for me. It’s size and form factor seem the perfect size for my palm, my pants, and my weary eyes. KitKat is the best version of Android to date and, simply put, I’ve never been so satisfied with a smartphone. I’ve kinda cast away the thoughts of going back to iPhone. Yes, there are the nagging rumors of the coming iPhone 6 with a larger screen, but KitKat has a hold on me unlike any that iOS has ever had.
However, Apple’s advantage is their App Store. And, with Facebook’s iPhone-only new app, Paper, being released today, I’ve begun to wonder: can one app make me go back? I hate the feeling of being left out: when an app is only available on “another” platform, I get frustrated. Facebook turns 10 years old today, and there’s new research that shows its users have evolved their expectations of what the Facebook experience means for them. In light of this, Facebook’s Paper app is an attempt to evolve how Facebook interacts with its users and how it expects to provide new types of interaction between you and your Facebook friends. Paper reformats the typical Facebook experience with a more visually stunning approach (similar to what Google Plus did with their app), and turns your Facebook feed into a “Flipboard-like” magazine experience. Development of the app was led by a team that Facebook acquired from Apple in 2011, and represents Facebook’s obvious prioritization of rich visual design. The obvious plus to Paper is it gives you a platform-specific experience optimized for what that platform can best provide. In this sense, it may mean more fragmentation in apps if Facebook determines to release platform-optimized Facebook experiences across the board. However, it also means that Facebook evolves from being a fast-food experience (dumbed down UIs to provide a similar experience across all devices), to a more holistic and optimal experience based on whatever platform you’re on. The Paper app could signal a new frontier in designing and developing app experiences that mold more to its user’s context, and is a step-forward to a more humanistic experience. This means our platform decisions may no longer be made based on just price, carrier subsidies, form factors, and operating systems. We may begin making decisions based on all these plus the type of app experience we prefer based on how we use our phones.