The developer plane around the Twitter market may have room for concern, as Twitter continues to reclaim its empire. The microblogging company has been dropping one bombshell after another, announcing plans for the future and rolling out new features and services. This week we hear of another, as Twitter notes its future plans for creating its own URL shortener.
The announcement comes after other news of Twitter’s plans for an official Android app (created or acquired?), its Promoted Tweets roll out, launch of an official BlackBerry app and acquisition of popular iPhone app Tweetie. While we’re finally seeing what Twitter’s been keeping up its sleeve all this time, we’re also seeing the real world effects its having on its users and developer market.
Twitter has had a long and fruitful relationship with its developers, leaning on them to create apps that filled in the holes for Twitter’s base service. Twitter coasted along this way for a while, eventually making nods to the more successful and useful of the third party apps, while acquiring others. A feature upgrade every now and again may hint at threatening a certain aspect of the developer market, but Twitter’s expeditious move towards filling in its own holes makes us wonder at the causalities that may occur over the greater developer market.
Weeks ago, Twitter noted in a blog post that developers should stop filling these holes, and focus on more game-changing apps with solid business models. The silver lining of this message is that Twitter’s plans (and current revelations) towards reclaiming stake over its expanse insinuates a solid support system for well-designed Twitter apps.
This is an important move that many other companies have made with their own platforms, from Facebook to Android. The iPhone’s platform is one of the most widely adopted for consumer apps, and its market potential has already been established. The desire for other platforms to be as successfully leveraged means big advertising dollars for companies such as Twitter.
So we’re likely to see Twitter leaning on its third-party developers once again, this time to generate revenue around Twitter’s system. It’s a more dually beneficial way to operate the Twitter platform, though security measures will be an early and important concern for Twitter and developers to address.