The future of the web lies within your mobile device. Whether it’s your tablet or your phone, the next big thing that emerges will be with what you’re holding in your hand, not what’s on your desk. In 2010, WIRED magazine published a story that proclaimed the web is dead. In the post, they said that the web is pretty much in decline as the movement for information and engagement is within applications. In fact, the authors of the post, Chris Anderson and Michael Wolff, stated that it’s less about the searching and more about the “getting”.
A recent Pew Internet study explained that mobile tools like the smartphones, tablets, netbooks, and laptop computers are now becoming a primary source of Internet connectivity in highly developed nations and in a survey of Americans, nearly two-thirds connect to the web through a mobile device. And according to Cisco, by 2016, there will be over 10 billion mobile Internet devices used worldwide and with the world population expected to be 7.3 billion in the next 4 years, that boils down to the average person having 1.4 mobile devices. That has to be seriously saying something about the power of mobile and give businesses pause in how they are targeting and reaching their customers.
Recognizing this trend and the awesome potential that mobile can have not only on the way business is done, but how it can affect the way we live our lives, startups and companies are looking for ways to get their products out in front of the world. Successful startups like Path and Instagram have all started out with a mobile presence and pretty much ignored being on the web. Why? Because they have acknowledged that mobile is where their customers are, not sitting behind a stationary electronic device. So to help spur innovation in the mobile industry, a new conference has been set up to take place in the Silicon Valley. Well, okay, it’s not really a new conference…but it’s going to be the first time this particular conference lands on the shores of California. (more…)