Category Archives: Mobile

Practically giving in on the future of the tablet as a tablet, Microsoft announced Surface Pro 3 yesterday as a laptop replacement that oh yeah, can also serve as a tablet for those “lean back” moments that may come your way during the day. But the big bosses in Redmond are really pushing their new 12″ glass as a MacBook Air killer, and not an iPad killer. Claiming that “96% of iPad users also buy a laptop” new CEO Satya Nadella and Corporate VP for Surface Computing Panos Panay did all they could do to exclaim how much better Surface Pro 3 is as a get your work done laptop than an entertainment device… which is an interesting strategy. They’re also pricing it as a laptop with the most powerful version sporting an i7 Intel chip and a 512GB SSD at almost $2000. We’ll see what this does for the folks in Washington, but I have a sneaky feeling that the folks across the land are gonna have a really big yawn on launch day with this one… More about the announcement here at Wired.

Panos Panay introduces the Surface tablet during the Microsoft Surface unveiling. Photo: Andrew White/WIRED

Panos Panay introduces the Surface tablet during the Microsoft Surface unveiling. Photo: Andrew White/WIRED

As we settle in to the chaos of around 30,000 people gathering into Austin’s tiny downtown area… just as we get comfy, and snug as a bug in the bed, so comes the rain! Now we have a jumble of umbrellas stabbing at us as we jump puddles and sprint from building to building. Seriously, Austin… you’ve got a road problem with all these puddles! The downpour hasn’t dampened spirits nor stalled the food trucks, though, so all is good.

We're SXSX stars, bitches!

We’re SXSX stars, bitches!

On Day 2, we attended sessions, hid out in the PayPal lounge to charge our gadgets and recharge our minds, and hit up with friends to share tips on how to actually get into the “hot” sessions and trending parties. A lot of chatter erupted around Julian Assange’s Skype-cast from his mancave in the Ecuadorian embassy. It seems like the hipsterati wasn’t too impressed with what he had to say.

We decided to catch Julian on a web stream instead of waiting in line to get in, and instead, hit some of the design sessions. Most of those focused on “next gen responsive” design strategies for supporting the myriad of screens we’re faced with everyday. The consensus was that basically if you’re a content designer nowadays, you’re pretty much screwed! From big screens/billboard to wearable devices you gotta make your content work everywhere. Whew! Good luck. And you’ll need to take a few classes to up-level your skills. Although Google is screaming about the “post-mobile world”, most of what we were hearing was people still struggling with 1990s style websites. So maybe it’s not as bad as everyone thinks.

One of the best speakers of the day was by Kristina Halvorson, a content strategist. She begged and pleaded with today’s marketing folks to stop firehosing us with meaningless jargon and to really, really, please start focusing on what people really DO with brands. It was a refreshing rant to hear amidst a sea of “content marketing strategists”. She got a little Tweet-hate for it, but I’m glad she was so bold as to speak out against the status quo.

And yes, shortly after, we hit the Oreo “Trending Vending” machine to print us a fresh Oreo cookie! Viva Texas! Now, go away rain, the last thing you want in Austin is damp, smelly hipsters clogging the hotel lobbies!

cashIt seems like streaming services are all the rage lately. Beats just released their app (known mostly for headphones, the company bought MOG, and re-branded it) which gives you unlimited downloads and access across 10 devices for $14.99 a month. Spotify has now removed the limit to the number of songs subscribers on the free plan can access each month, as well. So the services are upping the ante by trying feverishly to differentiate themselves. Beats is adding a human element by bringing curators to the service instead of a computer algorithm to help you discover songs/artists you like. Spotify is stressing its social utilities and focusing on playlists based on your mood.

To carve out market share, the streaming services have offered subscriptions at a ridiculously low price: $9.99 a month on average, or even better discounts if you buy a year’s worth in advance. The paradigm shift for the general public has been moving from “owning” songs to “renting” them. While the streaming services seem to be taking hold, there’s new research that shows they can never be profitable. According to the report, the number of streaming users will balloon to 1.7 billion by 2017, up from 767 million in 2013.  Paid subscribers will leap to 125 million, up from 36 million currently. It seems like the labels are the culprits: taking 70% of the profits for themselves in royalties. On top of that, the freemium model that Spotify has adopted is convincing consumers that music is a commodity, and not really worth paying for. And, of course, there’s the controversy with what the artists are actually being paid.

As the services evolve, they’re going to have to figure out a revenue model that allows for scalability. And consumers, at some point, are going to have to pay up.

Screen Shot 2014-02-03 at 9.44.25 AMFor years, I’ve moved between Android and iOS, usually changing operating systems when a new phone grabs my attention. It’s a constant “push and pull” problem: the combination of a phone’s unique features, the operating system, and my desire to have a “perfect mobile experience”. Rarely is that experience as perfect as I want it to be. As an iPhone loyalist, I judge everything against the experience I have with iOS, Apple’s hardware, and the overall platform’s ecosystem. As iPhone has seemingly “shrunk” in form factor, staying at an untenable 4″ screen size in light of other manufacturers’ growing screens, I’ve gravitated toward the larger-screen phones, most recently, the Nexus 5. The Nexus 5, for once, is the perfect phone for me. It’s size and form factor seem the perfect size for my palm, my pants, and my weary eyes. KitKat is the best version of Android to date and, simply put, I’ve never been so satisfied with a smartphone. I’ve kinda cast away the thoughts of going back to iPhone. Yes, there are the nagging rumors of the coming iPhone 6 with a larger screen, but KitKat has a hold on me unlike any that iOS has ever had.

However, Apple’s advantage is their App Store. And, with Facebook’s iPhone-only new app, Paper, being released today, I’ve begun to wonder: can one app make me go back? I hate the feeling of being left out: when an app is only available on “another” platform, I get frustrated. Facebook turns 10 years old today, and there’s new research that shows its users have evolved their expectations of what the Facebook experience means for them. In light of this, Facebook’s Paper app is an attempt to evolve how Facebook interacts with its users and how it expects to provide new types of interaction between you and your Facebook friends. Paper reformats the typical Facebook experience with a more visually stunning approach (similar to what Google Plus did with their app), and turns your Facebook feed into a “Flipboard-like” magazine experience. Development of the app was led by a team that Facebook acquired from Apple in 2011, and represents Facebook’s obvious prioritization of rich visual design. The obvious plus to Paper is it gives you a platform-specific experience optimized for what that platform can best provide. In this sense, it may mean more fragmentation in apps if Facebook determines to release platform-optimized Facebook experiences across the board. However, it also means that Facebook evolves from being a fast-food experience (dumbed down UIs to provide a similar experience across all devices), to a more holistic and optimal experience based on whatever platform you’re on. The Paper app could signal a new frontier in designing and developing app experiences that mold more to its user’s context, and is a step-forward to a more humanistic experience. This means our platform decisions may no longer be made based on just price, carrier subsidies, form factors, and operating systems. We may begin making decisions based on all these plus the type of app experience we prefer based on how we use our phones.

cubicle_farmWe’ve heard all about Millennials for years now, their lifestyles, tech friendliness, and radical collaboration methods. Many experts have been urging companies to start accommodating their lifestyle in the workplace to attract the best, young talent. The real driver behind the need to rethink the workplace, however, is not just generational — it’s really about the elephant in the “room” — mobility. We’re all on the move more than ever before, and we have escalated our use of not one, but several, connected mobile devices throughout our normal day. The idea of working 9-5 in a stuffy cubicle farm with a tethered computer on a desk is seeming more and more like an out-of-date relic.

To get past generational labels, and create another broader label (researchers love labels), there’s a new one out there now: #GenMobile: the people for whom mobile connected devices go beyond personal use — these folks shape their entire lives around mobility and the devices that support their mobility.

In November 2013, Shape the Future and Aruba Networks conducted research to find out how widespread the use of mobile devices have become. They found some interesting trends that back up the idea of rethinking the traditional workplace model:

– 70% of respondents prefer flexible working than working 9 to 5 with an early finish on Fridays.

– Over half of those surveyed said they’d prefer to work from home or remotely two to three days a week than receive a 10% higher salary.

– 37% expect an increase of remote working – just 4.5% foresee a decrease.

– 49% expect to increase the time they spend working remotely in 2014.

– Almost half (45%) bought tablets in the past 12 months.

– And 64% believe in BYOD, and believe their devices make them more productive at work.

– Many employees believe it’s the company’s responsibility to provide mobile devices along with Wi-Fi connections.

These stats may leave a lot of HR Directors shaking their heads, but instead, they should be seeing the opportunities, including:

– Rethink traditional work hours (consider the increased productivity of happier, “always-on” employees)

– Rethink traditional cubicle farm office environments (consider the cost savings inherent in fewer non-eco-friendly offices)

Pages 30