From the category archives:

Events

One of the highlights of the South by Southwest experience is the parties and each year there are a select few that really stand out that you just have to be at. Sure, there are going to be complaints and criticism about things are handled, but for the most part, the party seems just fine. Was the Mashable MashBash one of these events? Sure…I’d chalk this up and say that the MashBash was the party to look out for at SXSW.

Held at Buffalo Billiards in downtown Austin, the Mashable team threw a soiree that rivaled all others that night and the entire venue was nearly filled to capacity, or at least it seemed it was pretty hard to move around. With free drinks (<$4) and entertainment put on by DJ Chicken  George, who said that Mashable can’t throw a lively party. All sorts of ce-web-rities showed up, including Leo Laporte, Robert Scoble, Brian Solis, Michelle Feldman, Drew Olanoff and even Pete Cashmore (well…it was his party, after all).

The party started at 9pm and kept going until 2am when Buffalo Billiards kicked everyone out and we dispersed into the streets seeking the next source of entertainment. The Mashable party was definitely one that I looked forward at my time at SXSW. Definitely something worth going to if you get a chance.

Here are some photos from the event:

SXSW 2010 - Mashable MashBash
Team Mashable

SXSW 2010 - Mashable MashBash
The crowd at the MashBash

SXSW 2010 - Mashable MashBash
Jeff Pulver

SXSW 2010 - Mashable MashBash
Gregarious Narain, Drew Olanoff & Jenn Van Grove

SXSW 2010 - Mashable MashBash
Wm. Marc Salsberry

SXSW 2010 - Mashable MashBash
Pete Cashmore & Leora Israel

SXSW 2010 - Mashable MashBash
Robert Scoble with Leo Laporte interviewing Lisa Bettany

SXSW 2010 - Mashable MashBash
Chris Heuer & Pete Cashmore

SXSW 2010 - Mashable MashBash
Khayyam Wakil, Drew Olanoff & Brett Petersel

SXSW 2010 - Mashable MashBash
Having fun at the MashBash

SXSW 2010 - Mashable MashBash
Stephanie Agresta and Pete Cashmore

SXSW 2010 - Mashable MashBash
DJ Chicken George

Many more photos from the Mashable MashBash photos can be found online by clicking here.

Photo Credit: Kenneth Yeung

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The 2010 edition of the South by Southwest Interactive conference kicked off with a bang at the TechSet & Windows Phone party in Austin, Texas. Held at the Speakeasy, thousands of SXSW attendees flocked to get in on the fun and meet new friends and rekindle old friendships. Thanks to the tandem team of Stephanie Agresta and Brian Solis, the TechSet & Windows Phone party was rocking through the night, complete with a Bing photo booth, musical acts, and a DJ pumping out beats.

All the digerati were out in force this night and surely the TechSet Party help set the tone for the parties during the rest of South by Southwest. From seeing folks like Sean Percival, Robert Scoble, Dave Mathews, Jess Berlin, Chris Heuer, Scott Beale, Adam Ostrow, Adam Hirsch, Wm. Marc Salsberry and many others, the TechSet party was definitely the place to be.

Here are some photos from the event:

SXSW 2010 - TechSet & Windows Phone Party
The hosts for your evening: Stephanie Agresta & Brian Solis

SXSW 2010 - TechSet & Windows Phone Party
Welcome to the TechSet & Windows Phone Party

SXSW 2010 - TechSet & Windows Phone Party
The Speakeasy

SXSW 2010 - TechSet & Windows Phone Party
The line of people waiting to get into the TechSet & Windows Phone Party

SXSW 2010 - TechSet & Windows Phone Party
Jess Berlin, Frank Gruber & Jen Consalvo

SXSW 2010 - TechSet & Windows Phone Party

SXSW 2010 - TechSet & Windows Phone Party

SXSW 2010 - TechSet & Windows Phone Party
Chris Heuer, Khris Loux and Nancy Cole

SXSW 2010 - TechSet & Windows Phone Party
Jess Berlin, Melissa Rowley, Brian Solis, Laura Fitton, Reem Abeidoh and Rick Calvert

SXSW 2010 - TechSet & Windows Phone Party
The band entertaining the crowd at the party

SXSW 2010 - TechSet & Windows Phone Party
Hey look! It’s part of Team Mashable with other attendees!

SXSW 2010 - TechSet & Windows Phone Party

More photos from the TechSet & Windows Phone party can be found online by clicking here.

Photo Credit: Kenneth Yeung

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SXSWi: Mashery is Back with its Circus Mashimus

by Miiko Mentz on March 15, 2010

Mashery Circus Mashimus at SXSW

If you’re at the South By Southwest (SXSW) interactive festival this year and you haven’t had a chance to swing by the Circus Mashimus lounge, I suggest you do. It was a smash hit at last year’s SXSWi and I’m happy to see Mashery CEO Oren Michels and team are back at this year’s SXSWi.

The Circus Mashimus lounge is not only a great place to grab free coffee in the morning while you check your email, and then beer and popcorn in the afternoon; but it’s the place to be to talk mashups and visit with the Mashery team and its customers and sponsors to learn how to get more from your data by opening it up to developers.

Mashery offers customers a flexible, secure and effective way to manage their application programming interface (API) programs. Offering developers open APIs is an ongoing process from performance and security to registration and provisioning, so having a way to manage it all is critical to the success of an API developer program. And nowadays it’s all about the apps and giving information to customers in new and creative ways, and in the manner and places that they want it, so having an efficient API management platform, such as Mashery, can greatly contribute to the success of an API developer program.

Mashery has an impressive list of customers from Best Buy, Netflix and Etsy to CafePress, among many others. Best Buy, with its Best Buy Remix, and CafePress are sponsors of this year’s Circus Mashimus lounge, so swing by and grab a coffee or beer (depending on time of day) and check out the cool mashups being created by developers and how it’s all managed easily through Mashery.

The Circus Mashimus lounge is open from 9:30AM-6:00PM through tomorrow and is located on the first floor in room three near the Screenburn Arcade in the Austin Convention Center where SXSW is being held.

And check out Bubblicious Reporter Alison McNeill interviews with Oren Michels and Best Buy’s Michele Azar from last year’s Circus Mashimus at SXSWi 2009.

SXSW: Interview with Best Buy’s Michele Azar

SXSW: Interview with Mashery CEO Oren Michels

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Everyone’s Gone Wild at the Festival De Cannes

by Allison Bethurem on March 12, 2010

Every Spring the film elite rub shoulders and pop champagne at fabulous parties and beach soirees, prance around in exquisite up-to-the-minute fashions and oh yeah, watch some movies, all in the south of France. The Festival De Cannes has been the hot European spot for directors, celebrities and socialites to schmooze since  1946.

What was once a tasteful and glamorous film festival at a serene seaside town in France decked with classic films, tuxedos and one-piece bathing suits has turned a bit topsy-turvy over the past few years. The films and celebrities are still there, but with over 10,000 film industry professionals coming from over 97 countries, the festival is now prone to some outrageous moments.

After seeing this post in Movie Moron, I had to re-share some moments they found and some we found! Happy Friday!

Paris likes to keep her man on her tongue leash in public.

Borat’s mankini was the must have for every man that summer!

Multitasking is key at Cannes. However does ‘The King of Cannes’ Jacques d’Azur do it?

Jerry Seinfeld buzzing around to promote Bee Movie. Is this all they could really think of?

What? The poor girl was hot! (note all of the empty champagne glasses by her feet ;) )

This group of Belgium bicyclists were swealtering hot too! What a way to get the attention of their favorite celebs!

Finally after all of the partying is done and the wee hours of the morning approach, at least someone’s responsible enough to recycle! France is so green!

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A Belated CES Wrap-UP

by Michelle Lentz on February 28, 2010

Back in early January, I went to CES and was completely overwhelmed. My constant joke was (and still is) that the so-called booths are big enough to have their own zip code. I took a ton of video footage, convinced I would return home and turn that into a montage that really showed everyone the absolute strangeness of CES.

I failed. I came home, switched out suitcases, and headed back out on the road again pretty soon after returning. However, I discovered a video today from my CES partner-in-crime. I spent most of the event with my friend Jason Griffey, who is Head of Library IT at the University of Tennessee Chattanooga. He’s in the midst of planning a new library building, and the place is going uber-digital. (Someday I should get him to write a post here on digital libraries.) Jason managed to put his own CES montage together and that’s what I’m dropping here.

Enjoy the oddness, the hugeness, and the just plain silly at CES 2010:

__

Cheers!
Tweet Michelle @writetechnology, send her technology news at michelle[at]writetech[dot]net, visit her wine blog when you’re thirsty, and drop by her day job.

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