Category Archives: Education

There is that classic saying that we have heard countless times, “Content is King”, and it truly IS on the Internet. Content on the Internet informs, entertains, and gains users for us. But how is one to do all that with Twitter when one only has up to 140 characters or less  to get one’s message across the vast web? Well lucky for us, there are tools available that allow you to share photos, videos and even polls with your Twitter audience and beyond. Below are a few tools to consider.



TwitPic allows you to simply post your photos and video in real-time directly to Twitter via their website, email or through your iPhone, Blackberry or Android. You will be provided a unique address to email your photos directly into your TwitPic account from your mobile phone. Location Data stored on your camera or video can also be included.

A photo emailed from my iPhone shows up in real-time on Twitter. TwitPic user names and passwords are the same as the ones you use in Twitter. Comments about photographs are sent as reply tweets. TwitPic URLs are already short, making it unnecessary to use URL shortening.

TwitPic stores your photos on their site and you can easily see who and what they are posting on the TwitPic Timeline. Your profile is automatically created from the information found on your Twitter profile. A users Twitter handle on their TwitPic profile allows you to follow them directly on Twitter from their profile, making it easy to build a greater Twitter audience.










TwitVid is focused on uploading fast Video up to 2 GB. You can actually post both Videos and Photos and choose whether you want to post to Twitter or Facebook when you upload your content. Upload and post from a number of options including your computer, Phone or Webcam and also from your iPhone, Blackbery and iPhone. Keep in mind that messages can only be 117 characters or less to make room for your video URL link.

Similar to TwitPic, you can log into TwitVid via your Twitter user name and password. You can even view your videos before the upload process is complete. Share with all your friends and followers via your Twitter stream and Auto Share video to Facebook. TwitVid can also be used with popular twitter clients such as Echofon, Twittelator, UberTwitter, Twitterrific, or UberSocial for Android.







 allows you to create polls for your twitter audience who can then vote within a 24 hr. period on your poll. After your 24 hours is up, you will receive the overall results of the poll directly into your twitter account. As the author, you will also see any updates in your Home Timeline.

It is so easy and quick to create a poll, I can’t imagine why you would not create one to add instant content and engagement with your Twitter audience. To get started, all you need to do is authorize use of your Twitter account by, fill in the fields to create your poll and there you have it, your very own poll. Below is how your poll is shared on Twitter.

By Julie Blaustein

The Social Media Club Panelists: Moderator Chris Heuer, Peter Kim, Jen McClure and Michael Brito

The Social Media Club of San Francisco held their monthly meeting at PeopleBrowsr offices on Tuesday, May 17th. in SOMA. It was a conversation that included Chris Heuer, Founder of the Social Media Club as Moderator, Peter Kim of Dachis Group, Jen McClure of Thomas Reuters and Michael Brito of Edelman.

There appears to be a shift in the way that companies are messaging themselves; rather than conducting Social Media its preferred to be known as conducting Social Business. Much of the discussion centered around how each of the panelists define social media in terms of their companies and how it relates to social media. All agreed that social media has evolved from when it first came into our consciousnesses around 2004. Brito saw that when it first debuted to companies it was creating chaos but now companies are making sense of it and embracing it. McClure whose company has a large workforce felt that the term itself is being used less and its now more about it becoming part of the social organization and enabling employees to communicate with one another. Kim shared how the social media term is on the “outs” with the story of  how his client, Zappos‘ CEO Tony Hsieh, fined $1 to anyone who even uttered the term social media.

The panelists also shared their own definition of Social Business. Kim saw it similar to how you connect consumers but in the business world. Its how you communicate with employees through technology such as Jive Software that provides social networking, collaboration software, community software and media monitoring. Kim said, it “pains him when people use social business as social media which it is not.” McClure sees social business as a platform to connect and help employers learn from. Brito shared his definition of social business from an infographic that he has created. As he defined it, its the natural evolution that companies go through internally to equip themselves with customers. It starts with the people internally in a company such as the CMO and as a result processes are established within and technology brought on to manage it results.

Google Trend Comparison of Social Media vs. Social Business

A comparison between Social Media and Social Business in terms of search and news interest demonstrated how Social Business is barely a blip, yet its most definitely of importance to those in the enterprise social world. In the end perhaps the discussion was mostly about the semantics of language as it was agreed that social media is the umbrella term, with social business being a niche version of it. Some examples of those companies as seen in the forefront of this focus on Social Busienss were IBM, SAP, Cisco, Intel. Kim though felt at tis time no one is doing Social Business Particularly well but just getting started such as Disney and AT&T. There is still a huge amount of opportunity for companies to join the social world in a business way in the near future.

Join the Conversation with the Social Media Club SF at #SMCSF, view the video and photos from the event.

I wasn’t quite sure what I was attending when I was invited to the 2nd. Swagapalooza at the DNA lounge last Tuesday. It turns out they pretty much invite bloggers and then they reward them with swag by attending and hopefully promoting the event. Most of the bloggers were foodie bloggers as most of the demos were about food. There really was no theme. The food wasn’t anything to write home about, mosty pizza. But it was a fun, excitable, heckling crowd who was happy to be there as were the presenters that were introduced on stage by Alex Krupp, the host and organizer.

First up was Justin Kahn of Justin.TV as the Keynote. He shared the virtues of quitting your day job and going after your dream with the young and impressionable audience who eagerly listened to his “lessons in life”. Fortunately for him, its all working out. Not only has Jason.TV taken off, he has now started his own mens-ware line.

Kristen Slow of Sabateur had Jason model her signature jacket from her mensware line. She demonstrated how any liquid will just roll off the Invincible Man’s Jacket. Although definitely a cool item to own, I was a bit sticker shocked at the price, $600! But she hooked us up with some real swag, a real men’s shirt with real men’s cuff links!

Transcendent Man, the movie about Ray Kurzweil, one of the world’s leading futurists was introduced by its director, Barry Ptolomy. Its going to be released in every conceivable medium that is available – YouTube, Apps, TV. You can even watch it here now! It suggests that computers will have conscience thinking and even cure death in the near future.

Will Hauser of Two Degrees shared with us the virtues of his all-natural, gluten-free bars. Their mission is to feed over 200 million children, one child at the time. The audience though was all a twitter and tweeting how HOT he was.

I never realized how fun recycling could be. John Funk of FlingBins popped up his 13 gallion recyclable bins to show us just how easy it is to whip one out at a party and have a good time with your garbage.

Swipe your credit card with Swipegood and do good by rounding up your transaction to the nearest dollar and then contribute that amoutn to your favorite charity. Steli Efti shared the many reasons why this is something you just automatically CAN do and DO good.

Stunner of the Month shared the cheesiest but entertaining presentation of all. Todd Smith modeled his offerings, quite the deal for $9 a month. You receive a new pair of shades and a funky tape to go with it in the mail. The perfect gift for all occasions!

Tracy Lee and her partner threw out Magic Panties?  Whatever they were, the crowd was going wild to catch a pair.

You would think that the Boom Boom Revolution would be something thumping but rather its a card deck where folks are prompted to do acts of kindness and then share them with a community of do-gooders. Turns out that Mary Beth Campbell, a former teacher was so shocked that her students were into acts of kindness she felt compelled to share it with the world.

Seems there are lots of people seeking to connect with others when they are not digitally connected. Eddie Lu of and his partner realized this when they moved to Chicago. They set up a community where strangers can eat and meet one another at restaurants around the city.

Danny Grabiner of SourFlour is also creating community through his bread. He made 172 loafs of bread and greeted each and every attendee upon arriving at the event with their very own loaf. It was yummy but such a huge loaf that I gave it to one of the homeless on my way home.

And last of the bunch was Amerilab Technology which when it came down to it, they provided a possible solution to one’s hangover with their product, the Drinkin’Mate, although according to laws, they couldn’t come straight out and say that. Their secret ingredien: guava leaf extract. As part of my goodie bag I was swagged with one of their products so we’ll see if it actually works.

For the real fun follow the event at #swagapalooza. And check out the after party pics and some more pics here.

Alex Krupp, Host of Swagapalooza

Justin Khan of Khan.TV and Kristen Slow of Sabateur

Barry Ptolemy of Transcendent Man

Will Hauser of Two Degrees

Steli Efti of Swipe Good

Todd Smith, Stunner of the Month

Eddie Lu, Grubwith.Us

Tracy Lee and Partner

Chris Biggs and Partner of Ameritabs

By Julie Blaustein

It’s the countdown to the Data 2.0 Conference, Monday, April 4, 2011, at the Mission Bay Conference Center in San Francisco.  Discover how the online data revolution will shape and transform the world of technology for years to come.

Data 2.0 is about the rise of data accessibility.  Do you know what new innovations are possible with the growing abundance of social, geo, government and advertising data?  Hear speakers from Google, NAVTEQ, and comScore alongside Jay Adelson, CEO of SimpleGeo; Gil Elbaz, CEO of Factual; Joe Lonsdale, co-founder of Palantir; and 50 other data companies at the full-day conference. The event will culminate in a data startup pitch contest, judged by Robert Scoble and five Silicon Valley venture capitalists.

The conference will also feature the launch on-stage of the $3 million Heritage Health Prize, the world’s largest data challenge.  At least 6 data companies will be launching new products and features. If interested, send an email to if you are interested in launching.

Click here to Register for the Data 2.0 Conference

Special for our, USE discount code “data2on11” to get 25% off the standard conference registration. Hurry, tickets are selling fast!

Recruiting Disrupted: What’s Your Online Score?

Finding the needle in a haystack in search for the right talent is getting harder as the traditional recruitment models are being disrupted by social networks and increasing number of online services for professional resumes. True story: While professional social network LinkedIn just passed 100M members, growing at a rate of 1M new members per week, an executive recruiting agency just had a seminar on topics “What is LinkedIn?” and “The difference between Twitter and a chat?”. They better hurry. The landscape is rapidly moving towards social recruiting services in verticals, good example being the newly launched Careers 2.0 by Stack Overflow, offering programmers create free online resume that weighs in their forum activity.

Niel Robertson, CEO of Trada, wisely explains the near future scenario:
“No longer will your resume be your own version of your work history; it will also include a data-driven third party’s assessment. You will also be judged by your network, online activity, level of contribution, all adding up to your online score. The next time you look for a job, don’t be surprised if someone asks you for your score.”
“How much are you worth and would you opt-out from social scoring systems?”
If job candidates need to keep up with their online “score”, for a company looking for top talent, besides from always being recruiting, it’s no longer enough to scroll online resumes, social network presence and influence of potential candidates. To attract talent it must also dress up and become interesting: As Fred Wilson clearly points out; There’s a war for talent, especially developer talent. Would your company not be quite ready to go for an online game solution, like e.g. cosmetic brand L’Oreal with its virtual office Reveal, where job applicants go online to visit several workplaces to solve particular situations and problems, there’re still other options.

Student Competitions Harnessing World’s Top Students

According to UNESCO, number of tertiary students in the world has grown with 50% between 2000 and 2007, reaching approx 153 Million students in 2007. Much of this fast growth is due to changes in Asia. Interestingly, there are now more tertiary students in low- and middle-income countries. Targeting students addresses huge global market opportunity, thus many organizations and initiatives are aiming to engage students with help of competitions, challenges and networking opportunities.

Swedish startup Student Competitions siezed the opportunity in this growth, offering companies recruitment and innovation challenges targeted to students. It’s the world’s largest online platform for major global student competitions, hosting over 700 competitions and events for 35 000 subscribing students from all over the world. To its help Student Competitions has a network of over 300 student ambassadors in over 60 countries spreading the word and engaging with students locally.

Student Competitions was founded in January 2010 by four students, Gustav Borgefalk, Robert Lyngman, Zhu Chu and Niklas Jungegård, tired of spending hours searching the web to find the world’s best competitions. There had to be a better way; resulting Student Competitions too see the daylight. I got to know Gustav Borgefalk already back in 2009 when he was CEO of Filehill, a marketplace to trade digital content. Student Competitions is backed by entrepreneur and one of the Swedish Dragons’ Den investors Mats Gabrielsson, as has received initial seed funding from Vinnova, Swedish Governmental Innovation Agency. (Read more on Nordic seed stage funding and angel investors)

Quick Challenges Takes Away The Pain From Competition Administration

Organizing a competition requires extra administrative efforts by the organizer, resulting many companies hesitating to use competitions as a channel for communications and recruitment. Student Competitions is lowering that barrier to entry with help of Quick Challenges, a short video pitching format service, that offers help both to create, host and facilitate competitions to source candidates, make an initial screening and deliver matching global top talent. Besides from testing students on real-world problems, it’s a good employer branding tool to communicate company culture and values. Quick challenges, that can be both private and public, is also available as easy to embed and brand white label solution. Naturally, one doesn’t have to just target students, nor use it for recruiting purposes only.

Lund University Master Your Idea Challenge 2010 is a great use case of Quick Challenge. The competition was organized to increase Lund University brand awareness with one year free scholarship as the first prize. During the month of competition it received applications from over 30 countries across all continents. It’s first in line of actions taken by universities to attract international students to study in Sweden and positioning themselves as top institutions in their respective field. (Due to a new Swedish law, beginning of fall 2011 all international student outside EU and EEA are to pay an annual fee of approx. SEK 80K ($12.6K). With no system for scholarships in place, the drop of international students is estimated to devastating 95% (19 300 in 2008)).

Offering a global platform that benefits and solves a problem for students comes with positive side effects, ie the power of meta data. With wide range of valuable data on preferences of the global students by both geography and nationality, Student Competitions can also offer targeted marketing communications and market research among students, especially in emerging markets. Note: This is where I see the service hitting the real gold mine.

Eat Your Own Dog Food, Stay Close To Your Community

Student Competitions eats its own dog food to prove its business model. By attending competitions itself, it also stays close to its community. Representing Stockholm School of EntrepreneurshipStudent Competitions recently won Venture Challenge™, International MBA Business Plan Competition 2011, one of the biggest business plan competitions in the US.

As we all know, all great plans remain just great plans without great execution, timing and a twist of good luck. To keep its momentum and scale the initial traction, Student Competitions now needs an efficient online platform and communications strategy to drive its B2B sales. Considering the team lacks technical co-founder, as inhouse UX-competence, two major weaknesses when building an online service, I see this as the next big challenge for the team. By all means a “Quick Challenge” I believe it’s ready to take on.

Congrats guys, keep crushing and competing!

Co-founders Gustav Borgefalk, Robert Lyngman and Zhu Chu. Missing Niklas Jungegård.

Ps. You might also want to keep your eyes on Contestification. More on that soon.

Paula is online strategist and startup advisor. She is startup mentor at Seedcamp and Springboard. She blogs at and here at
Connect with her on Twitter, LinkedIn,
Drop her email at paula.marttila[at]gmail[dot]com

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