by Brian Solis

Credit: Sam_UL via Flickr
Over the weekend, my latest post ran over at TechCrunch to help entrepreneurs, startups and businesses in general, focus on generating revenue and growing their business during this tumultuous and uncertain economic climate. It was time for something constructive, as the doom and gloom crowd have enjoyed far too much airtime. Bottom line, fear is pervasive, and while some fear is generally good for us, widespread panic is the catalyst for poor decision-making. Whether this post is rudimentary or it instills hope and direction, the point is that the business world needs more “halftime” speeches right now.
“Don’t worry about getting ahead, instead, just survive…Cutting deeper and quicker is the formula to survive.” – Sequoia Capital
There’s a distinct difference between survival and real world business and without continuous expert advice specific to the landscape and climate of each business ecosystem, many companies may unwittingly lock themselves in an isolated panic room instead of taking strategic steps to evolving and growing the business opportunity that exists today.
General advice is just that, general. One prevailing set of strategies and recommendations doesn’t apply to all.
In a conversation with veteran CEO and financier Steve Larsen, currently co-founder of Krugle, Inc., he advised, “Of course, don’t be stupid. Have enough cash to run your business, but I think the doom and gloom crowd are getting too much airtime. Look for opportunities. Difficult times are when they’ll most likely occur. When we’re at ‘steady state’ and things are normal, good opportunities are much harder to find with GREAT opportunities nearly impossible. It is during periods of tumult and transition when you can spot things that lead to the greatest returns – if you are alert. So be alert.”
In every recession, abundant opportunities are inherently rife. To simply believe that this is a generic time to step off of the playing field to warm benches or take a seat in the spectator bleachers in the hopes of emerging once again to readily have a shot at winning the game is illogical. Business, and customers, do not stop making decisions – they’re just more discerning during volatile economic climates. But make no mistake, if you choose to stop vying for customer attention, the world will move ahead – without you.
Read:
The full post on TechCrunch.
The unedited version on PR 2.0 (with embedded, printable Word or PDF versions).
UPDATE: Fear Kills Businesses is a “rising blog post by attention” according to Technorati.

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