You might have missed it, but last night, one commercial aired during the Super Bowl that had a direct tie to the Silicon Valley. It was the Best Buy “phone innovator” commercial and aired featuring Philippe Kahn, the inventor of the camera phone, Ray Kurzweil, the inventor of text-to-speech synthesis, the founders of Shazam, Jim McKelvey, co-founder of Square, Kevin Systrom, co-founder of Instagram, and the creators of Words with Friends (with a great hat-tip to Alec Baldwin). It was a great spot that featured some of the tech world’s biggest, brightest, and legendary inventors and mobile pioneers. It kind of is a backhanded compliment to have it be associated with Best Buy though, in my opinion, but it still is a great commercial. Nice of them to also focus on some of the people you didn’t know were part of the startups – like with Square, the only founder most people know is Jack Dorsey.

Anyways, what did you think of this Best Buy commercial? You can watch the whole thing here.

Yesterday, we bore witness to one of the greatest sporting events in the history of the modern age. A clash of titans, as it were…the New York Giants slugged it out against the New England Patriots and emerged to come out victorious in what is now being called the most-watched television program in US history and also the highest-rated Super Bowl in 26 years! Congratulations to the New York Giants!

But while we remember the game, let’s not forget all the other news that are happening around the Internet simultaneously as the big game. Not only was this the first time the Super Bowl was livestreamed on the Internet to mobile and tablet devices (leading to more viewership, I’m sure), there seemed to be a greater play on social media by not only the NFL and the NBC Network, but also advertisers too. Twitter reported today that the service set a record for the most tweets sent per second (TPS): 12,233 tweets! That’s an amazing amount since in 2008 during the Super Bowl, it was 27 TPS, and in 2011, it was 4,064 TPS. Of course, this massive record of tweets per second occurred during the last three minutes which is when Twitter says an average of 10,000 TPS were sent. But what does this all translate into? Well during the Super Bowl, there were 13.7 million related tweets sent out during the five hour game. These numbers are absolutely staggering!

And what about the other part of the game? The so-called “Brand Bowl”? Well some of them did very well in terms of the conversation, but it’s a bit of a mixed reaction. First, let’s see which of the brands succeeded in getting the most comments:
 In Advertising Age this morning, Bluefin Labs analyzed data of all the television commercials to see which one of them earned a spot in the top 10 highest rated spots with the most response. It should be noted that Bluefin only reviewed content pushed on two major networks: Twitter and Facebook. I wonder how these would be changed with Google+ or on social sporting networks like on OnShare?

Regardless, each ad was tracked for 45-minutes after it began to air and what’s surprising is that one of the first commercials to air during the game was the David Beckham H&M underwear commercial and received 108,914 comments – a sign that the first is the best? Either that, or sex sells…

Not surprising, Chrysler’s hit ad featuring Dirty Harry himself, actor/director Clint Eastwood in “It’s Halftime in America” was a rousing success with over 95,000 comments and came in second. It was definitely one of the big winners of the evening and people are STILL talking about it today! But nowhere on this list was the GoDaddy commercial – perhaps a sign that after years of the racy ads, the public is getting tired about ripping on them and decided there’s much more worthy commercials to talk about?

Perhaps the biggest stumble in the “Brand Bowl” this year was the use of the hashtag in commercials. In light of the McDonald’s hashtag debacle, it might not have seemed good to throw out a hashtag unless you were 100% sure that your commercial would ellicit the response you were hoping for. Some had a pretty good chance at positive reactions, like the Audi vampire commercial (#solongvampires) and the Bud Light Platinum (#MakeItPlatinum), but then there were others like GE’s commercial with the hashtag #whatworks — a friend of mine said that he would tweet out “#whatworks not this commercial”. Hashtags were genuinely a gamble for advertisers in an attempt to get into the social scene.

But did advertisers really embrace the role of social media this Super Bowl? According to the Altimeter Group’s Jeremiah Owyang and Brian Solis, maybe not and they’ve discovered five interesting trends out of the 87 advertisements:

• Brands heavily invested in promoting their traditional websites
• Many did not promote a call-to-action
• Only a sixth of ads explicitly promoted social media
• Hashtag marketing emerged to stimulate continual engagement
• Cutting edge marketers teased with new marketing tactics, including Shazam

So while I think that the hashtag attempt on commercials was a fumble, it’s a trend of the Super Bowl nevertheless. But is anyone still surprised at any of these trends? The website is here to stay and advertisers will continue to push people to them just like they asked them to call their 800 numbers for several decades. There are a few risky marketers who will ask people to tweet at them using the hashtag, but if anything, the Super Bowl is showing us that advertisers are starting to be a slightly bit more innovative in how they reach people, especially on television. Just take a look at this breakdown from the Altimeter Group:

Maybe the 32% of brands during the Super Bowl were airing ads more as brand promotion, but the question is why aren’t you giving your customers something more to take away from it? Even those commercials that asked viewers to use Shazam were giving them a song that would forever be associated with their commercial (lasting branding) and also invited them to rate their commercial (feedback), but by not doing anything like that leaves much to be desired.

So I leave you with this fascinating tip from the Altimeter Group report: promoting traditional websites still king with brands while social integration is “nascent”. Yes, that’s right…brands seem to be gun-shy at using social media to help converse with their customers and the viewers. If anything, the most successful commercials from last night will become viral and people will be talking about it. But will the brands actually be listening?

Photo Credit: Football field by Juggernautco/Flickr

Many here in Silicon Valley are eagerly trying to get funding for their startups. Out of those few who are able to get funding from Venture Capitalists, I wonder how many actually hear what’s in the above video. Following in line with the “Sh*t” memes that are the flavor of the month on YouTube, August Capital’s David Hornik posted this hilarious one about “Sh*t VCs Say”.  There are some really great gems in this video like poking fun at the negotiating process (e.g. “$10 million pre”) and much more…here are a few of my favorites:

• Is an 11 good on Klout?
• Is that the biggest plane they got?
• I got one word for you: participating preferred
• That’s what you’re doing? Are you kidding? I had that idea 3 years ago.
• S-1, baby!
• What if we put it in the Cloud?
• Mary, can you come here for a second? I need you to tweet something for me!
• I just got back from Paris.
• You’d be better off with Snooki on your board.
• What? You only have 7 million users.
• Why in the world are people skiing on the weekends when the lines are shorter during the week?
• You gotta check it out, it’s like the AirBnB for cosmetics

Thanks David Hornik for the laughs this Saturday morning. You can watch the whole video here.

Last night, at the All Things D’s D:Dive Into Media event in Dana Point, California, Peter Kafka sat down with Twitter’s CEO Dick Costolo to talk about the company and get an idea about the direction it was going. In case you’re interested, the entire conversation was liveblogged and you can read it here. But as I was reading it, I found something interesting about the conversation — Twitter is redefining its role in the world of communication. Some may think that it’s a medium to broadcast their message across the Internet, but rather, Mr. Costolo is telling the world, at least today, that Twitter is just the messenger. In fact, they’re not a media company. He responds that they’re in the media business whereby they distribute traffic and are one of the largest drivers to all sorts of other media properties. So by that definition, the media companies are those that are using the service to broadcast–brands, startups, politicians, and the average citizen.

During this interview, Twitter’s CEO was pressed on a whole lot of issues like SOPA and PIPA and even the 2012 elections. Many probably criticized Twitter for not participating in some sort of “black-out” a couple weeks ago over the Stop Online Piracy Act and Protect IP Act that was being debated in Congress, but Mr. Costolo defended Twitter’s actions by saying that “there were 3.9 million tweets that day about SOPA and PIPA. When you’ve got an amplifier like that, you don’t pull the batteries out of the microphone.” Seems logical to me because how else are you going to communicate your anger while still protesting?  It seems that Twitter has taken on the life of the messenger quite well and that you shouldn’t “shoot the messenger”. In other words, just like communication was done through paper mail or telephone tree or even email and message boards, so too now can people use Twitter as that medium and it seems Mr. Costolo is letting the service be all about the people and allowing them to communicate – as long as it adheres to all local laws.

As for the 2012 election, Mr. Costolo believes that it’s going to be the Twitter election — more than 2008 was. Why? Because it seems that all party presidential candidates and other potential office-seekers are using Twitter to get their message across. Just look at how yesterday, California Senators Barbara Boxer and Dianne Feinstein, joined Twitter. The fascinating thing about 2012, according to Mr. Costolo, is that this was apparent during this year’s State of the Union: “When Obama made the spilled milk joke, there was this collective groan, and we didn’t have to wait for the pundits to tell us that. Republicans live-tweeted.” News happening isn’t late breaking anymore…it’s just breaking. Mashable has analyzed these comments and believes that Twitter has become an essential platform for reaching voters and for gathering and responding to feedback in real-time — and they’re entirely right. No longer are we going to have to go attend a rally just to get 30 seconds with that candidate to ask them questions or ask one of their surrogates. Instead, if the candidate is serious about talking to as many people as humanly possible, voters can send a tweet and get some sort of a response back. Moreover, evangelist voters can create a rapid grassroots effort to help get out the vote as well.

Twitter has definitely helped shape the way people communicate with one another and as I look at the company, I don’t see another AT&T or Verizon or media company that controls the Internet airwaves. Rather, it’s a technology that we can use to communicate. No longer is the pen mighter than the sword…it’s the tweet that rules.

Photo Credit: kenyee/Flickr.com / Peter Kafka and Dick Costolo via All Things D

By Julie Blaustein

We are all so distracted these days multi-tasking between our Twitter, Facebook, LinkedIn and dealing with all our responsibilities in life that sometimes we forget how to just be. Harmony Festival reminds you what its like to just take a deep breathe and enjoy the moment.

To see more photos from this year and past years go to my Harmony Festival Flickr Collection.

Michael Franti of Michael Franti & Spearhead

Janet Stone of Yoga Tree Leads Yoga

Myles Weissleder of SF NewTech and Daughter Summer

I woke up this morning to an NPR article on an artist in Paris. David Hockney, a 73-year old, has just opened a new gallery exhibition called Fresh Flowers. He means really fresh … all of the art was created on iPads and/or iPhones using an app called Brushes.  He occasionally emails new paintings or updates to the displayed images. Once the exhibition is over, the paintings will be gone for good. Like real fresh flowers, digital art is apparently only temporary.

Image: "Untitled, 10 July 2010" by David Hockney via NPR

So that came to mind when I received a press release about Art Rage, a new app available for the iPad. I haven’t downloaded it yet, but I’m told it lets you become a mobile digital artist, “painting digitally on an iPad canvas with oil paints that smear and blend, and watercolors that flow together to create soft, wet gradations, just as they would in a traditional art studio.”  ArtRage sponsored “Future Canvas,” in San Francisco a few days ago – an art event dedicated to iPad art.

ArtRage for iPad: Nelson's StarWars Boy

Features of Art Rage include

• Printing support: Print your images via AirPrint (assuming you have one of the few printers with which AirPrint works).
• User definable canvas sizing: Create new files at any size up to 1440 x 1440.
• Quick Access Color Sampling: Access color sampling via simple toggle switch.
• Zoom Level: Precise zoom level is indicated while you zoom.
• User Interface Enhancements: Includes current preset highlights and other visual feedback.

Coming in at $6.99, ArtRage is also less expensive than I would have thought, considering I often end up paying $9.99 for an iPad app.  Additionally, there are desktop versions for both Mac & PC that have more features, but really … the idea of creating great art with my fingertips – like fingerpainting – is way more exciting than using my PC.

__

Cheers!
Tweet Michelle @writetechnology, send her technology news at michelle[at]writetech[dot]net, visit her wine blog when you’re thirsty, and drop by one of her day jobs.

This morning was an eye-opener for me. For the first time I really stuck it to my boss publicly without losing my job.

After attending the AppNation Conference this week, former editor-in-chief at CNET and my current boss at NetShelter Patrick Houston, made the statement that“everything is an app” and that all publishers are software developers.

Clearly he’s dead wrong. And today, in blog battle format, I responded on Netshelter’s company site. It was liberating.

This exercise was refreshing –not just because I’m the clear victor — but because there’s a chance here for me to contribute as an individual rather than as a cog in a machine. Everybody talks about company-wide engagement, employee influence and enacting open leadership, but how many executives are comfortable with getting publicly bested for the transparency and exposure of the company?

Embracing the Truth: Good and Bad

We can talk about all the warm and squishy things social media and blogs can do for us, but when Pat decides to let me taunt him in my own voice, or guys like Zappos CEO Tony Hsieh leave the employee Twitter page up after laying off 8% of his staff –that is open leadership.

Decent leaders aren’t threatened by an employee’s version of the truth. They let them express themselves and look for ways to improve an organization from all levels of the organization.

The best thing about social media is that it cuts through hierarchy and gives everyone from the wage slave to the CEO a chance to creatively decompress. Embracing open discussion, extracting lessons, and finding recommendations create a healthy culture — one where I’m not scouring Linkedin or job boards.

My recommendation to Pat: Keep doing what you’re doing.
His probable recommendation to me: Good job kiddo, but try not to be so smug.

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Dana Oshiro is the Senior Media Analyst and Publishing Strategist for NetShelter Technology Media – a company that works with more than 180+ mobile, IT and consumer electronics publishers including VentureBeat, IntoMobile and MacRumors. She is also a contributor to ReadWriteWeb’s Startup Channel and she updates her personal blog Villagers With Pitchforks regularly. You can reach her by pinging @suzyperplexus or emailing her at dana@netshelter.net.

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President Obama has warned against the distracting dangers of consumer electronics, implying that there may actually be too much going on in the digital world. Calling it a threat to our democracy, President Obama thinks that the obsession with things like the Apple iPad and Twitter may be taking things too far. Funny, coming from a man with a powerful team that utilized modern technology and social networking to his advantage during the presidential elections. Which makes us wonder–does Obama’s point have any merit?

In a commencement speech to graduates at Hampton University in Virginia yesterday, President Obama said that “information becomes a distraction, a diversion, a form of entertainment, rather than a tool of empowerment, rather than the means of emancipation,” reports the New York Post. All of those tweets, Facebook status updates, location-aware check-ins and “liking” is apparently taking the American people in the wrong direction.

In many ways, I’m inclined to agree with President Obama–the very landscape of social media and its use of technology has changed in the short years since his presidential election. That’s not to say that it was right or wrong for him to use social media to his advantage, then warn against its perils. Obama is merely stating that we need to find a better balance between our digital activity and what’s going on in the world. As the virtual and physical realms become more intertwined, there’s no telling what the “real” world is anymore, but social media’s ability to constantly update the world has given us an overload of information that really can become a distraction.

With a constant flow of new information, buzzing conversations about that information across multiple social media platforms, it’s easy to sensationalize the tiniest detail of a developing story, and share that with the world. It’s easy to be pressured into constantly checking your phone or computer for the latest and greatest, even if it’s merely a new album uploaded from your best friend’s cousin’s niece’s birthday party.

Combine that with the current trend towards innovative consumer electronics, their growing ability to communicate with each other (or at least a web-based service of some sort) through mobile and social platforms such as Android and Facebook, and you’ve got quite a digital revolution on your hands. It can seem overwhelming–just look at the number of new smart phone devices that have been manufactured and released in the past three weeks. Even my cell phone, which is just over six months old, is too ancient to run the latest official Twitter app. Go figure.

From new game consoles to 3D televisions, there is certainly an emphasis on entertainment, which President Obama feels is a huge drawback to the American democracy. He also stated that the obsession with consumer electronics is putting unnecessary pressure on the American people, and taking away from some of the more important things in lie (and for our country).

That seems to be a rather bold statement, but I think that the potential for the consumer electronics trend to come full circle is there. While used primarily for entertainment purposes, a great deal of conveniences will be incorporated into electronics in the future, from education to the decline in paper waste every year. It seems totally cliche, but in the end, it really is all about finding a balance between your digital representation and your physical existence. How will you decide to run it?