Candy Coated Art in Social Media

by Allison Bethurem on January 22, 2010

The days of starving artists taking their masterpieces to street corners to sell or be seen are far from over. Many people still choose that as a medium to get their name and talent out there.  But why stand out in the ice cold or the sweltering heat, when you can use social media to do all the work for you?

Natasha Westcoat did just that. Through the use of social media and auction sites like eBay, her color-soaked and magical-like art became best sellers, forcing her to abandon her university studies and become a full-time artist. With a helping hand from Twitter, FaceBook, eBay, Etsy and more, Natasha has sold over 1000 original works of art since 2004 to private and corporate collections worldwide!

As an avid art lover myself, one look at her creations and I can see where her influence stems from. The rich gold and almost mixed media look of swaying trees and shapes are reminiscent of the dream-like and timeless paintings from Gustav Klimt.  The flowing and repetitious brush strokes paired with bold and blatant colors are pure VanGogh.  Combining the magic and distinctness of those two artists in one, results in Natasha’s candy coated art that gave social media users everywhere a sweet tooth.

After seeing the impact social media had on her work, Natasha became an avid blogger and also participates in events teaching those in creative arts how to use and utilize the web as a means of sharing their wondrous creations. Natasha is also the co-founder of Create Life, which is an amazing outlet dedicated to bringing together creatives and techies to collaborate and learn about social media.

The art and tech communities, both a big part of my life, are co-existing to allow both sides to show and tell their talent and craft, which is resulting in nothing but pure success for both sides and it’s an amazing thing to see!

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