BuzzLogic Launches “Influencing” Ad Network

Today BuzzLogic, a social media ad network, brought its Conversation Ad Network out of beta to coincide with this weekend’s BlogWorld & New Media Expo event in Las Vegas. At launch, the Conversation Ad Network includes more than 500 sites across key categories including entertainment, politics, technology, fashion and sports. Combined with its partner networks, BuzzLogic represents a total reach of 2 billion monthly impressions.

In beta since June 2008, the Conversation Ad Network is designed to reward bloggers leading influential conversations on specific topics with quality brand advertising and more advertising revenue. Bloggers are either invited into the network or can apply to join, and receive compensation based on the influence ranking within BuzzLogic’s system, which considers factors such as subject matter expertise and the nature of linking relationships as part of its calculation. Basically, advertisers are promised access to the most influential niche bloggers, and bloggers with that influence are offered more lucrative deals.

“We’ve seen a strong correlation between campaign effectiveness and the quality blogs our technology is able to surface since launching our targeting platform last year – now we’re expanding our targeting approach to our own network of sites,” said Rob Crumpler, CEO of BuzzLogic. “In this fragmented media environment, it has become clear that a popular site isn’t necessarily influential when it comes to niche subject areas. Many lesser-known blogs have the capability to deliver great advertising results, they’re just not getting paid for it – our technology helps correct that imbalance.”

I write a niche wine blog, in that it focuses on a specific region. I love the idea that “lesser known blogs” can deliver great influence. I’ll probably be signing up. If you’re at BlogWorld, you can visit BuzzLogic on the expo floor (booth #437).  You can also apply for the program on their web site.

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