by Brian Solis
Even though Sam Sethi is out of the picture, Blognation will be back and it will be much more significant. It’s a great idea, but it just didn’t receive the support needed to realize its full potential.
If you look around the Web, you’ll already see discussions about how to revive it.
Update: Wow, I’m already getting deluged by people who don’t think that bringing blognation back is such a good idea. Everything is off the record of course.
Update 2: OK, here comes a strong wave of defense. Again, off the record. Let’s take it to the comments!
Update 3: Michael Arrington responds with a post that’s well worth your time to read.
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About the Author:
Brian Solis
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.
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Discussion
I agree Brian and have been following John’s thoughts and the other stories. It wouldn’t take much to get it going at this point. Too bad all the work had to be done to get it going. Of course anyone with a small amount of investment could step in and breathe life into it and be a leader. I think John or a like minded leader could be that person. I only wish I had the cash.
I don’t understand why it’d bother people if it came back. Even if they didn’t like Sam Sethi, everybody has the option not to go to it. It’d be great to see someone from the web 2.0 crowd buying it. I had no idea about any of the problems it was having as a business, but it had some good writers like Marc and Tris, and it’s coverage was a little broader so it was a nice compliment to the other good, established sources out there. If somebody could bring it back, I’d think it might be worth it. The market’s a little tight for making money though. You’d have to move quickly and do a lot to drive traffic.