By Miiko Mentz

These days it’s all about building and promoting your own brand, meaning yourself, while along the way also promoting your company’s products and services. 

We are an always-on community, building, sharing and promoting for what hopefully is the betterment of us all. Whether its new connections or new apps that we discover daily, what’s important to remember is that each touch point, connection and application should bring us and others value.

The video team recently met up with one highly creative individual who understands the importance of building, sharing, and promoting across the social landscape. He was so good at it that it actually landed him a job with BitGravity, providers of next-generation Content Delivery Networks (CDNs) for interactive broadcasting, where he is a web developer focused on building interactive user interfaces (UIs).

Brian Shaler, along with his BitGravity team, is delivering a better online video experience with high quality HD and fast delivery of online video. Customers include Tom Green with his online video show Tom Green’s House Tonight!, CollegeHumor, and many others. The BitGravity team is at the forefront of online video’s future — interactive broadcast video — where we the users are in control of what we see, hear and experience. As a video producer and consumer, I welcome this and am excited at what the future of online video holds.

In addition to his work at BitGravity, Shaler is also highly active across the social landscape and knows a thing or two about word-of-mouth marketing and using social media for promotions. But it’s not just about promotions, as he explains in the interview, you also have to have substance behind what it is that you are promoting. It has to bring value or people won’t care.

Value is exactly what he hopes to bring participants at the 2009 SXSW Interactive Festival in Austin next March. Shaler is vying for two speaking slots at next year’s festival and shares with us his thoughts on the voting process and talks to us about one of his proposed sessions.

For those of you who have not had a chance to check out all of the 1,268 proposed SXSW Interactive sessions, do so before August 29 when voting closes. If you’re interested in Shaler’s two sessions, they are the Future of Video on the Internet: Interactive Experiences and Distributed Computing: Let the Client do the Work. If these topics are of interest to you, please vote.

And don’t forget to vote for the proposed session, Against All Odds – A Media Literate World, where our very own Brian Solis is on the panel, along with Chris Heuer, Alex De Carvalho, Howard Rheingold, and presenter Howard Greenstein.

Check out our interview with Brian Shaler when we spoke to him recently in Phoenix:

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Nandor Fejer


    no imagejeff (Who am I?)21 August 2008 2:11 pm

    You should try deinterlacing your video when you encode it…

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    no imageHoward Rheingold (Who am I?)22 August 2008 10:29 am

    As far as I know I don’t intend to attend SXSW this year.

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