Automated BandPages on Facebook, with RootMusic Beta Launch

Many of MySpace’s former users have migrated to Facebook over the past couple of years. Could RootMusic cause a similar push for music industry artists and bands? A new tool called BandPages is being launched by the startup, creating an automated process for creating a Facebook fan page. Artists and bands can use the new tool to quickly establish a Facebook presence, with just a few clicks. RootMusic plans on launching the full BandPages service some time next month.

BandPages works by letting you sign in with Facebook Connect, eliminating the need to create a new or separate account just for RootMusic. Use photos you already have in your Facebook albums, and set up your public fan page for yourself or your band. This only works, of course, if you already have a Facebook profile established, with photos already uploaded to your account.

The idea behind BandPages is that there’s no need for much hassel to go into the creation of an extended web presence that promotes you as an artist, or your band. The tools you need are most likely already online, so why not tap into those? As Facebook is already well-adopted across the world, there’s a good chance you already have your content here as well. If you’re looking to create a public fan page to better promote your music brand, what better place to go than Facebook?

The migrating of music professionals to Facebook also indicates the ongoing demise of MySpace, as the previously dominating social network struggles to return to its core competencies. While MySpace still has a large user base and a great deal of attention that’s still directing traffic to its users’ music profiles, the business of social media marketing can be archived in different ways with the use of Facebook.

When it comes to marketing, Facebook makes the leveraging of social media that much easier for users. While MySpace has been developing tools similar to Facebook Connect for this very purpose, Facebook continues to reign as far as its social media platform goes. The standards Facebook has established keep things like sharing information relatively streamlined and effective forms of communication amongst users.

The simplicity of a tool such as BandPages also draws on the need for products to take their own overarching approach to making things easier for end consumers. BandPages is looking to address a growing need for a specific industry, one which is turning to the web for the bulk of their marketing practices. The automation of this particular process by RootMusic is even one that can be applied to a number of niche groups, many of which would plan on marketing their brand via Facebook as well.

The next step for RootMusic’s BandPages product would be the development of analytics, to demonstrate how a fan page is performing and how it can be made more effective. As far as Facebook limitations are concerned, there is only so much RootMusic would be able to offer in the analytics department, but this is a growing interest for several third party apps. We’re likely to see the market develop in the coming year, for Facebook and other platforms as well.