by Michelle Lentz
SezWho (which you might recognize from the comments in this blog) is a universal profile service for the social web that engages communities and enables content discovery. Today they announced the acquisition of Tejit, which is a provider of semantic intelligence solutions. SezWho wants to utilize Tejit to bring richer, context-based profile and reputation management capabilities to the their service. The acquisition enables SezWho to provide more precise contextual reputation scores for contributors based on topics of conversation. In this way, users can build their reputations in specific areas increasing their social capital. As mentioned on Louis Gray’s blog today, Disqus is a similar service. SezWho, takes a different approach by not hosting blog comments off-site and giving more control and SEO juice to the blogger.
And this is directly from the press release – this should appeal to the more technical amongst you:
SezWho has begun integration of Tejit’s semantic-analysis engine, which uses Natural Language Processing (NLP) and semantic matching technology to identify topics, sentiments and entities present in web content. Building on the elements of Semantic web and advanced information retrieval techniques, like entity recognition and text classification, this new technology locates the relevant discussions and content around topics of interest. The use of algorithms to rank content differs from the traditional citation-driven approach, allowing for a deeper interpretation of content and more accurate reputation scoring.
“The integration of this innovative semantic analysis technology with our own universal profiles, content discovery and reputation services allows SezWho to more closely emulate how communities flourish on the long tail as we provide more precise context-based reputation scoring for those who contribute,” said SezWho CEO, Jitendra Gupta. “The traditional method of content discovery based on the similarity of content is not adequate for connecting conversation across social sites in a meaningful way. A new level of context-sensitive, semantic discovery is required to reflect all the layers of users’ participation across the social web, and to track their contributions in a way that is universally relevant both within and across communities.”
Also of note, Tejit CEO Indus Khaitan will head SezWho’s development efforts. Khaitan began Tejit in 2007 as a personal project when he became frustrated reading duplicate content from the 1000+ blogs he had bookmarked. Tejit expanded its analysis capabilities across millions of blogs.With this integration, I’d say watch for some nifty improvements on blogs with SezWho, including bub.blcio.us. In fact, I read that SezWho supports not only WordPress, but also Typepad and Blogger. I may be integrating SezWho into my own blogs in the coming weeks.