Author Archives: Michelle Lentz

by Michelle Lentz 

Thanks to everyone who posted in response to our question:

What emerging social media application or trend will have the biggest impact on mainstream society?

We got some fantastic answers and it really was hard to just pick two.

Congratulations to Mary Anne and to Howard, who each won one ticket to GSP East in Washington, DC, next week.

Mary Anne posted on how our communication techniques are changing with social media. Not only are we becoming more open as a society, we are also becoming more tolerant. Howard posted on the changes social media is bringing to the world of non-profits and fundrasing, including more “green” technology initiatives .

As for Mary Anne & Howard, well, I need some information from you. So check your email boxes and make sure I didn’t end up in your spam.

Thanks again to everyone! Remember, if you’re able to get to DC next week, you can still get 15% off admission to GSP East with the code gspe08bbu.

Update: It looks like Howard can’t make it. So it looks like Mary Anne and Stephanie, who posted on social trendcasting.

Events, news, apps, and more – let me know at michelle[at]writetech[dot]net, via Twitter, or via Pownce.

by Michelle Lentz 

I know it’s a little late on a Friday for this, but I just ran across the announcement. AdSense will begin rolling out for RSS Feeds, via Feedburner.

I’ve always thought this was a good idea. I haven’t been all that successful at monetizing my wine blog in part because most of my readers come through feeds. A large percentage of my users also use Firefox. Since I use AdBlock, I bet they do too. But for my feed subscribers, there hasn’t been an effective way to bring relevant advertising to them.

All it seems to require is an AdSense account configured for placement targeting and, I would assume, a FeedBurner account (but maybe not). They are doing a soft launch, rolling out to a small group of publishers before a full launch to all AdSense and Feedburner subscribers.



by Michelle Lentz

Firefox World RecordYou know you’ve always wanted to break a world record, but you’re not a track star nor are you going to swim the English Channel anytime soon. But now there’s a much easier way to break a record, and you never have to leave your desk.

Firefox v3 will be released soon. It’s already getting rave reviews. The release date has not yet been announced, but rest assured, it will be big news.

Mozilla is hoping to break the Guinness World Record for the most software downloads in 24 hours on Download Day, when they release the software. So far, 144, 000+ people have pledged to download the new version.

Interested? Tune into the Download Day site to find out when and to pledge your support.

by Michelle Lentz

Of course, most free giveaways have a catch. In this case, it’s a contest.

At the beginning of the month, I posted on O’Reilly’s Graphing Social Patterns East. It’s a conference closer to my coast, in Washington, DC, that takes place on June 9-11. readers can save 15% off registration with the code gspe08bbu.

I still want to go. I’m not attending, but we are going to make it a bit easier for you to attend. We’re giving away two tickets to the event (you must be able to foot the bill for your travel and lodging expenses).

We’ll decide on our favorite answer to this question:

What emerging social media application or trend will have the biggest impact on mainstream society?

Be creative! All answers must appear in the comments of this post by 5 pm PST on Friday, May 30. We’ll make a decision and get back to you by Monday, June 2. Make sure you leave a valid email address in the comments.

All contests need boring rules. Here they are:

***Only one attendee per pass (two people cannot share the same pass to attend the conference on separate days).

The prize is nontransferable and non-endorsable; no cash or other substitutions will be offered. Winner cannot sell his/her pass.

The winner must cover all travel and expenses. We are just providing the tickets.

The winner must provide full name, job title, company, address, phone, and email address.

The winner consents to the use of his/her name and/or likeness for publicity, advertising, and commercial purposes, in perpetuity, without further compensation unless prohibited by law. O’Reilly Media and its agents are not responsible for lost entries for whatever reason. Entries will be disqualified if O’Reilly Media determines, at its sole discretion, that entrants have attempted to circumvent the terms and conditions of these rules. All decisions by O’Reilly Media are final.

Events, news, apps, and more – let me know at michelle[at]writetech[dot]net, via Twitter, or via Pownce.

by Michelle Lentz

SezWho (which you might recognize from the comments in this blog) is a universal profile service for the social web that engages communities and enables content discovery. Today they announced the acquisition of Tejit, which is a provider of semantic intelligence solutions. SezWho wants to utilize Tejit to bring richer, context-based profile and reputation management capabilities to the their service. The acquisition enables SezWho to provide more precise contextual reputation scores for contributors based on topics of conversation. In this way, users can build their reputations in specific areas increasing their social capital. As mentioned on Louis Gray’s blog today, Disqus is a similar service. SezWho, takes a different approach by not hosting blog comments off-site and giving more control and SEO juice to the blogger.

And this is directly from the press release – this should appeal to the more technical amongst you: 

SezWho has begun integration of Tejit’s semantic-analysis engine, which uses Natural Language Processing (NLP) and semantic matching technology to identify topics, sentiments and entities present in web content. Building on the elements of Semantic web and advanced information retrieval techniques, like entity recognition and text classification, this new technology locates the relevant discussions and content around topics of interest. The use of algorithms to rank content differs from the traditional citation-driven approach, allowing for a deeper interpretation of content and more accurate reputation scoring.

“The integration of this innovative semantic analysis technology with our own universal profiles, content discovery and reputation services allows SezWho to more closely emulate how communities flourish on the long tail as we provide more precise context-based reputation scoring for those who contribute,” said SezWho CEO, Jitendra Gupta. “The traditional method of content discovery based on the similarity of content is not adequate for connecting conversation across social sites in a meaningful way. A new level of context-sensitive, semantic discovery is required to reflect all the layers of users’ participation across the social web, and to track their contributions in a way that is universally relevant both within and across communities.”

Also of note, Tejit CEO Indus Khaitan will head SezWho’s development efforts. Khaitan began Tejit in 2007 as a personal project when he became frustrated reading duplicate content from the 1000+ blogs he had bookmarked. Tejit expanded its analysis capabilities across millions of blogs.With this integration, I’d say watch for some nifty improvements on blogs with SezWho, including In fact, I read that SezWho supports not only WordPress, but also Typepad and Blogger. I may be integrating SezWho into my own blogs in the coming weeks.

Events, news, apps, and more – let me know at michelle[at]writetech[dot]net, via
Twitter, or via Pownce.