After the culture shock of Day 2, I adapted fairly quickly and thrived on the following two days. Much like CES though, it’s easy to get information overload. I’m definitely suffering from Festival Fatigue, but in a good way.
I chose a couple key items on Saturday and managed to get into those sessions without a problem. I started with the Tim Berners-Lee talk. This is the guy who changed everything. For all practical purposes, he “invented” the Internet. Sometimes it’s great to hear a big thinker. When he says, “I haven’t yet accomplished world peace,” I believe he has that on his to-do list. He’s the kind of guy who can affect change. His key takeaways for us? Create a platform, device and OS independent. He advocates open web standards and open platforms. More importantly, he asked us to be part of the solution. Create things that will make a difference.
Admittedly, I sat through the Elon Musk keynote, but it was streamed into the conference room for my next session. Elon Musk is impressive, with PayPal, Tesla and SpaceX under his belt at the age of 41 …. at the same time, I sort of felt like I was watching a rich, white guy answer interview questions with not that much personality. Personal opinion only, of course.
My real goal was to sit through UX Designer and author Russ Unger’s session on the similarities between Jim Henson’s works and processes to modern day UX design. It was a creative session that I thoroughly enjoyed. Of course, at different points, the entire audience was singing Fraggle Rock and Rainbow Connection, and I think everyone in the room was born in the 1970s. But the session inspired some creativity in me and that’s why I’m here.
Sunday, we took a different tact and avoided sessions altogether. We went outside the session to what was happening outside the convention center. Samsung painted an empty building and turned it into their own pseudo-bar and restaurant, showcasing their latest tech. Rackspace an Salesforce both co-opted existing bars. Mashable has a tent that even includes Grumpy Cat as a special guest.
And then there was the trade show. While not as large as CES, it was definitely reminiscent. iPhone cases and apps and web sites. Hosting companies, marketing tools, and tools for effective design. It’s all there. Can I say anything really blew me away? Not really. Over the next few days, I’ll blog about a couple of the apps and companies that seemed a little more special. But will you hear from those companies in a year? Not sure.
Tomorrow is Monday and I head back to San Francisco from the wonderfully weird Austin. SXSW has been a blast and I’m pretty sure, now knowing how to navigate it, I’ll be back again next year. Coming later this week – the best and worst marketing ploys of SXSWi 2013.