Web television has just gone mainstream. Sure, we know that our favorite television shows go online the day after they air and we can catch what we missed simply by going to Hulu or the respective network’s website, but how often will the networks offer original programming online? Probably never…because it wouldn’t make that much sense for them–they have their own network viewed by millions of people each day so might as well exploit it. But let’s not discount what we’ve seen online either…there’s been some really great web series that have huge followings.
Maybe finding a huge web property that would allow Discovery to create original series while enabling it to expand its online offerings was key for Discovery Communications. As a result, the parent company of the Discovery Channel has announced its acquisition of web-video startup Revision3 for an undisclosed amount. Known as a TV network for the web, Revision3 is probably one of the first to really make it big in web video content, producing hit shows like Diggnation, Epic Meal Time, GeekBeat.TV, HD Nation, Foundation, Lifehacker, Scam School, SGNL by Sony, Tekzilla, and the Totally Rad Show. It is probably known best as being among the leading special interest video network focused on technology while also being home to some of the top Internet video talent like Digg and Revision3 founder, Kevin Rose, Veronica Belmont, Patrick Norton, Alex Albrectht, Cali Lewis, and Brian Brushwood. But now, Revision3 will become more mainstream and well-known on the Discovery Channel as “Shark Week”. (more…)