There has been a lot of news and content produced about finding ways to determine one’s influence. Perhaps the two most cited sources of determining influence has got to be with Klout and Kred. These services are known by the community as being the de facto place to measure how influential you are and businesses should determine who they should reach out to when they want to get the community to notice their campaigns. But what if there was a way where people can decide if they’re an expert or not and not have to resign themselves to an algorithm, wouldn’t that offer more value to someone in order to help them determine what they want to actually consume?
That’s exactly what a brand new service called Refer.ly hopes to accomplish. Started by Danielle Morrill, this cool new startup is geared towards helping you create your own affiliate links just for recommending things that you love. And why wouldn’t this be something that everyone wants to do? After all, we’ve all been there where we like a certain product so much that we just have to tell our friends, right? For me, it might be a new gadget or digital camera that I’m rather ecstatic about and as a result, want to share it with people across my social graph–so why shouldn’t I be able to be rewarded for something that I’m already interested in doing AND am in love with? In a 2006 Comscore report, the number one reason why brands and products were recommended was because evangelists and brand advocates wanted to help others. For companies trying to tap into this social graph, it’s going to be rather difficult as people can be suspect of ulterior motives. But if a friend or a colleague recommends it and promotes it using social channels, there’s a higher likelihood of adoption and persuasion. A Harris Poll in 2010 found out:
Nearly half of Americans who use social media say reviews about a particular company, brand or product from friends or people they follow on social networking websites influence them either a great deal or a fair amount (45%) – the same number as Americans who say reviews in newspaper or magazine articles influence them (46%). (more…)