The 7th SF MusicTech Summit came back to town on Monday, December 6th. at the Kabuki Hotel. It was another great gathering of the various players in the music industry who drive its innovation, creativity and growth in this constantly evolving space. Topics discussed and debated included entertainment, product development, wireless and hand held, start ups, legal issues and, so much more. The very first SF MusicTech had maybe 300 people whereas now, there are over 800 attendees and over 27 sponsors! There was barely enough room for all the sponsoring logos to fit on the Sponsor plaque. The team responsible for securing all these sponsorships include the “music gods” Brian Zisk and his lovely wife Shoshana along with their partner-in-crime Todd Tate. They all have a deep history of performing and working in the music industry and are now seeking to keep the music alive through the collaboration of those that are seeking to make music and those that are seeking to make money. I also gained better understanding of what made the SF MusicTech Summit a “must” attend by talking to a few of the sponsors and vendors.
High Resolution Technologies (HRT)would normally have exhibited at the Consumer Electronic Show (CES) in Las Vegas which is way larger than the Summit, but due to their employer Michael Mercer’s recommendation they chose the SF Music Tech Summit. Not only was HRT the largest sponsor of the show but they spoke on a panel and took the opportunity to announce their new product’s launch, The iStreamer which allows you to deliver high performance digital audio playback directly from an iPad, iPhone or an iPod.
Sonic.net provides Internet connectivity to the technology start ups in the community. This is their 2nd. year being a vendor and a sponsor with the summit. Tiffany Lawson, an Account Manager with Sonic.net was eager to be a part of the Summit in part due to how easy it was to work with Brian Zisk, the Executive Producer. “Zisk was great to communicate with, he is always on the same page and he genuinely cares about making the conference a success for you.”
Gianluca delli Carri of MusiXmatch hails from Italy with corporate offices in London. MusiXmatch provides a way to distribute lyrics. Usually they would attend evnts such as Music Hack Day where they would engage with developers. Based on a partner and a past, colorful attendee Robert Kaye of MuicBrainz,they chose to commit to the event.
Not to be outdone in terms of going the distance to attend SF MusicTech Summit, Peter Jung, Manager of Vocoo.com that provides your voice over background of the hottest songs for iPhone, Android, PC, YouTube, FB and more, came from Seol, Korea! Based on the recommendation of their PR firm, ICR, they came in the hopes of meeting other companies. In fact, it appears that MusiXmatch is now in talks with Voocoo about providing their expertise in lyrics. That, my friends, is worth the airfare and certainly justifies the ROI of the event to any manager questioning its worthiness to attend.
If you are involved in the music scene in any way, do your self a favor and attend the next SF MusicTech Summit in the spring of 2011 to learn, meet new and old friends and do business. You can’t go wrong.