Words and Photos by Julie Blaustein
SF BIG (Bay Area Interactive Group) is a volunteer, non-profit professional association that champions digital marketing to brand marketers, publishers and agencies through educational, networking, and association events. It also throws a pretty impressive event starting with the venue, which was at the Westin St. Francis in downtown San Francisco, to its sponsors who provide an open bar and some of the best food ever at an event. Its sponsors include the biggies including Google, Yahoo! and Microsoft along with other up and coming companies.
The panel titled, “The Wadget Revolution” a play on the Widget and the Gadget, discussed the widget revolution and how marketers can best take advantage of these new opportunities. The speakers included Donna Stokes of HP, Ken Barbieri of the Washington Post Newsweek Interactive, Will Price of Hummer Winblad, Hiedi Henson of RockYou! and Kevin Barenblat of Context Optional. The moderator, Christian Oestlien of Google gave a great overview on how quickly the space has grown. He graciously provided me a great Directory of Developers that are actually not Google employees but can assist one in creating their Gadgets. It was agreed by all on the panel that this is a channel in its developing stages and there is alot to be seen, especially in tracking data. Kevin Barenblat rightly so pointed out at the end of the panel that, “Widgets are providing what the media buyers have been trying to for many years – seeking engagement with the user, a closer relationship and not just placing the banner in the panel section.”
Christian Oestien, Business Product Manager at hrf=”http/www.google.com”>Google and moderator
Folks are really digging this Widget, Gadget, Watchamakalit talk
After the educational portion, the troops were fed a 5 star feast including roast beef, sushi and pasta along with an open bar. If you are looking to network in the ad networking, media buying, and in the general agency space, this is the place to be to meet the movers and shakers in the industry. They also offer either a corporate or individual membership at the SF BIG Site. If you do so in January, you will receive an early discount of $75. Individual membership is usually at $100.Corporate is $750 and there is a $650 Early Bird.
Sean Van Ittersum of Sean Consulting and Terri Williams, VP of Sales at JamBase - if you dig Live Music, check them out!
Shing Wong of Yahoo! and Donna Stokes of HP.
Thanks again SF BIG and all its fab sponsors for a good time had by all!
Tags: HP Google Yahoo! JamBase Terri+Williams Christian+Oestlien Donna+Stokes Ken+Barbieri Wahington+Post+Newsweek+Interactive Hiedi+Henson RockYou! Ken+Barenblat Hummer+Winblad Julie+Blaustein