Author Archives: Brian Solis

About Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

Sourced from PR 2.0

This week, I was invited to speak at the Girls in Tech event in San Francisco as part of its evening discussing and exploring the nuances and opportunities defining and fueling Journalism 2.0.  I’ve supported GIT founder Adriana Gascoigne since the beginning and will always help the chapters that now exist around the world. It’s an important organization.

The evening was hosted at the San Francisco HQ of MySpace in the city’s South Beach district, which prior to their arrival, served as the early offices for the Social Media Club as it was forming.

To open the GIT New Journalism event, I was interviewed by my hero, and razor sharp witted Kara Swisher of The Wall Street Journal and All Things Digital. We discussed my new book “Putting the Public Back in Public Relations“  c0-authored with Dierdrre Breakenridge as well as the state of PR and social media marketing. Her questions were riveting and ensured that all guests stayed at the edge of their seats, including me, as we shared our honest and blunt assessments, predictions and solutions for an industry on the brink of either collapse or renaissance or both.

I think the audience would agree, the discussion begged for more time than we could possibly fit into the schedule. I’ll try to organize part two in the near future…

Shortly before our discussion, Kara shot one of her famous Flipcam interviews, which she shared in her recounting of the evening’s event and the discussions that defined it as well as in the Wall Street Journal Digital Network.

Thank you Kara!

I’ve included the video below…

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Just helping to spread the word…

If you’re wondering why you can’t access Twitter this morning, there’s a reason. Twitter is down and according to the official status blog, the company is defending against an aggressive denial-of-service attack.

On the official Twitter blog, company c0-founder Biz Stone shed some light on the situation:

On this otherwise happy Thursday morning, Twitter is the target of a denial of service attack. Attacks such as this are malicious efforts orchestrated to disrupt and make unavailable services such as online banks, credit card payment gateways, and in this case, Twitter for intended customers or users. We are defending against this attack now and will continue to update our status blog as we continue to defend and later investigate.


Twitter is back in action according to the Twitter blog:

The continuing denial of service attack is being mitigated although there is still degraded service for some folks while we recover completely.

Over the last few hours, Twitter has been working closely with other companies and services affected by what appears to be a single, massively coordinated attack. As to the motivation behind this event, we prefer not to speculate.

Please note that no user data was compromised in this attack. This activity is about saturating a service with so many requests that it cannot respond to legitimate requests thereby denying service to intended customers or users.

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Running around trying to keep up with everyone on Twitter, Facebook, blogs, and the rest of the Social Web?

Pull over at the next stop. Take a break. Vemma is setting up a new station to fuel you and the rest of the TechSet at Affiliate Summit in New York.

It’s time for another TechSet Blogger Lounge…

Join hosts Stephanie Agresta and Brian Solis as we collaborate and celebrate how far we’ve traveled and navigate where we’re going next.  Veema has outfitted the lounge with everything we need to work and play, and along with Stephanie and Brian, there will be more than enough energy to keep bloggers and affiliates techsetting around the Web.

For those looking for a great example of Social Media in action, make sure to connect with the Vemma team. They’ll share everything they’re doing to build buzz, stay top of mind, and spark conversations without having to maintain a retail presence for their awesome energy drinks.

Vemma is a privately-owned business in Scottsdale, Arizona that manufactures and distributes Verve, Shot and the newly released Vemma NEXT.

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I’ve been asked to serve as Co-Chair of the upcoming Social Networking World Forum, a highly valuable event designed to help businesses navigate the Social Web.

I will share the state of Social Media for 2009 and look ahead to trends in 2010. Separately, I will also discuss Social Media’s blow to Public Relations and how this stinging slap in the face will actually service as an opportunity in the form of a communications wake up call.

Social Networking World Forum has gathered some of the most prominent and prolific voices in the industry including:

- Jeffy Taylor, CEO of, CEO of
- Angela Courtin, SVP Marketing Content and Entertainment, MySpace
- Richard Jalichandra, CEO of Technorati
- Michael Donnelly, Director-Worldwide Interactive Marketing, Coca-Cola
- Scott Monty, Head of Social Media, Ford Motor Company
- Jeremy Holley, VP Consumer & Interactive Marketing, Warner Brothers Records
- Chris Heuer, Chairman, Co-Founder, Social Media Club
- Lauren Coberly, Director of Worldwide Marketing, Kodak Direct
- John H. Bell, Managing Director, 360° Digital Influence – Ogilvy PR

The team at SixDegrees have offered a 15% discount for me to share with you.  In order to receive the discount, you must register via PDF here and fax to: +44 (0) 117 321 8301. Be sure to enter the code “PR 2.0″ or “Brian Solis.” If you use the online registration, you will not have an opportunity to enter the discount code.

Looking forward to seeing you at the event.

For updates, make sure to follow @SocialNetworkWF on Twitter.

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Sourced from PR 2.0

Twitter rolled out a friendly and instructional 101 series designed to help users create a strategic and effective presence as well as spark and foster a collaborative community in the ever-maturing Twitterverse. Additionally, for those marketers, brand managers, communications professionals, and new media consultants who have painfully and exhaustively attempted to explain Twitter and its benefits to executives, co-workers, or clients, this guide is your saving grace and for some, their golden ticket.

Co-Founder Biz Stone explained the rationale behind the creation of the guide, “Many are seeing a wide variety of businesses using Twitter in interesting ways to create value for customers and consumers. As a result, we’re often invited by businesses and organizations to talk about Twitter and how it can be used to better engage with customers. The results demonstrate how customers are getting value out of Twitter and suggest techniques businesses can employ to enhance that value.”

He continued, “Twitter 101 is a suite of web pages that explains our findings. There is also a downloadable slideshow available as a PDF that’s more of an overview which folks can use to give presentations within larger organizations to teach others about Twitter. We’re focused on enhancing value across Twitter in general—these documents are just a first step.”

Its format is deceptively simple, but packed with valuable information that bridges functionality and potential with instruction and comprehensive examples that span a variety of businesses and marketplaces. What’s constant, though, is Twitter’s desire to help you, and also help you, help others.

The guide covers:

- What is Twitter

- Getting started

- Learn the lingo

- Best practices

- Case studies

- Other resources

This business survival guide provides a comprehensive overview, and quick tips along the way, that provide just enough data to pass the baton to you in order to apply and connect what you’ve learned to your business – triggering creative ideas to change the ingredients to make it more appropriate for you.

Twitter 101 is available as a post, slide show, or printable document here.

Instead of approaching Twitter as a place to broadcast information about your company, think of it as a place to build relationships.

Also, please read: Make Tweet Love, Top Tips for Building Relationships on Twitter.

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