Author Archives: Brian Solis

About Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

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Today, Jeremiah Owyang is officially announcing that he’s joining Charlene at Altimeter. However, he’s not alone in this endeavor. Deb Schultz and Ray Wang are also joining the Altimeter team.

The Altimeter Group creates a bridge between businesses and emerging technologies.

The theme of the all star team is captured in the following statement, “The future of business requires a holistic approach to adapting and integrating emerging technologies.”

According to Charlene Li, “Ray, Jeremiah and Deborah are among the top experts in their respective fields,” said Charlene Li, founding partner of Altimeter Group. “Individually, they bring unmatched expertise to their roles with the firm, and collectively they are unstoppable professionals with the passion and prowess to advance entire industries through the innovative application of technologies to achieve business goals. Altimeter Group’s clients will benefit tremendously from their guidance and counsel.”

Altimeter will focus on the following four sectors, orbiting each client:

Leadership and Management – Charlene Li

Enterprise Strategy – Ray Wang

Innovation & Best Practices – Deb Schultz

Customer Strategy – Jeremiah Owyang

Companies often implement technologies without a clear view of how they fit into and support corporate goals. They thus end up with a bunch of point solutions, but no strategy — and worse, no results. Altimeter Group helps companies focus on the strategic goals they want to achieve, and then figure out which technologies can help them achieve those goals.

Essentially, the team is building a strategy consulting firm, which serves as a veritable Justice League for emerging technologies and not necessarily traditional research. In fact, the company maintains a steadfast policy and position that it will continue to recommend clients to Forrester for research and analysis.

Jeremiah shared his enthusiasm with me recently, “Altimeter is a small agile strategy consulting company that can bridge the gap between what the cool kids are doing and where brands know they need to be. As an analyst, I spent two years surveying the landscape. This is a clear opportunity and I’m going for it.”

Indeed the company is focused on helping companies adapt to compete not only for today, but also for the future.

The problem they’re addressing is common. Companies don’t necessarily have an integrated process for integrating and adopting new technology.  While this term is technically utilized when describing the integration of a person onto a team, Altimeter facilitates seamless “onboarding” of technology, solutions and services into the mix in order to achieve a desired result while rallying the team and processes in order to do so without the usual friction.

Altimeter creates a pragmatic process for companies.

The company also built a physical lab, dubbed the Hanger, in San Mateo where clients can safely learn about and experiment with new technologies prior to official adoption. It is at The Hanger, where Altimeter Group will host community events, training, and “unconferences” that provide experimentation, learning, and sharing around emerging technologies.

Perhaps most interesting is the team’s approach. Jeremiah compared Altimeter to a general contractor who lays out the blueprints and then find and assembles the best, most efficient contractors to do the work. Therefore the group is also implementing an innovation network to unite technology and marketing experts to participate with clients to collaborate, education, and execute.

Deb Schultz

I gave Deb a quick phone call to congratulate her while she’s traveling. Deb and I have collaborated over the years on helping shape and launch significant startups in Silicon Valley and Israel. She shared a few thoughts, “I’m passionate about emerging technology on the Web and its affect and impact on business processes and culture. I intend to help see these technologies flourish and in doing so, connect them to the businesses that can most benefit in an environment conducive for active and practical learning. This is about innovating on all sides of the equation.”

For more, please read the press release.


The Altimeter group is hosting an upcoming Webinar and discussion on “The Future Of Business.” Each partner will provide their unique perspective on how business needs to adapt to the challenges presented by emerging technologies, followed by an open discussion within the Webinar as well as on Twitter.

When: Thursday, September 10, 2009 10:00 AM – 11:00 AM PDT

Register here.

For more pictures from the event, please visit my set on Flickr.

Connect with me on:
Twitter, FriendFeed, LinkedIn, Tumblr, Plaxo, Plurk,, or Facebook

Now available! (click below to purchase the new book or poster):

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No panels.

No Social Media experts.

Only amazing people, experiences, stories, and ideas…

Audiences 09 is bringing together some of the most exceptional people in the world. From the entertainers who engage audiences directly to the statisticians who measure them, to the technologists building tools to help us reach new and larger audiences and engage with them.

I promise you, this event (and the presenters who are already on board and those we have yet to announce) will leave you enlightened and inspired…

Register here (use code “solis” to save $100)

Sponsors, please contact me via (protected email).

On November 19th, Under the Radar will uncover the next wave of vetted, test-driven mobile startups from around the globe that have launched within the year. Under the Radar brings startups, industry leaders, press, and investors together with one ultimate goal: to get the deal done.

In the past three years 54% of presenters have gone on to raise funding and/or be acquired by Google, Microsoft, FOX Interactive, Salesforce, British Telecom, and others.

If you’re responsible for investing in, acquiring, or integrating new mobile technology, this is a can’t miss event.

Register now to save 50% as part of the limited-time Early Adopter pricing.

Are you an entrepreneur or running a startup?

Under the Radar is seeking early-stage mobile startups who are ripe to get in front of (and do deals with): carriers, OEMs, mobile platforms, media companies, branding partners, press and VCs.

Apply now

It was a beautiful Sunday afternoon in Shel Israel’s Twitterville as the Twitterati convened to celebrate the release of his new book, Twitterville.

I took a break from writing my next book and promoting my current book to congratulate Shel personally and also say hello to the peers, friends, and mentors who have and continue to serve as my inspiration.

Tatyana Kanzaveli organized an incredible event at the Hiller Aviation Museum in Redwood City and she deserves recognition for bringing a fantastic set of people together in an exceptional setting. Well done Tatyana!

Congratulations Shel!

I’ll let the pictures tell the rest of the story…

Tatyana Kanzaveli

Robert Scoble

Josh McHugh

Scott Beale, Laughing Squid

Mr. and Mrs. Richard Brewer-Hay

Lionel Menchaca

KC Chan-Herur and Jeremiah Owyang

Michael Brito, Intel

Steve Rubel

Beth Kanter, Erica O’Grady, KD Paine, Heidi Groshelle, Amita Paul

Shel Holtz

Shashi Bellamkonda, Network Solutions

Jennifer Leggio, Ken Burbary, Richard Binhammer

Kenneth Yeung

Gary Bolles

Kristie Wells and Chris Heuer (Happy 40th Birthday Chris!)

For more pictures from the event, please visit my set on Flickr.

Connect with me on:
Twitter, FriendFeed, LinkedIn, Tumblr, Plaxo, Plurk,, or Facebook

Now available! (click to purchase):

Sourced from PR 2.0

I’ve long promised to start shooting and publishing interviews with those whom inspire me. While this isn’t the official debut of this imminent series, it is a representation of what’s possible. In fact, once I complete the writing for the next book, I will place the video series on an accelerated path to production.

Nonetheless, Gary Vaynerchuk of WineLibraryTV has written a new book, Crush It, which will hit the market in mid October. While I was in New York recently, Gary and I met up to discuss his new book as well as “Putting the Public Back in Public Relations,” my new book with Deirdre Breakenridge.

It’s always wonderful catching up with Gary and I look forward to doing so again soon.

Gary signed a copy of my book and once his new book is released, we’ll have him sign and send a copy over so that we can create a contest of sorts to give both away to one lucky contestant.

Stay tuned…

For more on Gary, please read my post from 2008.

Connect with me on:
Twitter, FriendFeed, LinkedIn, Tumblr, Plaxo, Plurk,, or Facebook

Now available! (click to purchase):