Author Archives: Brian Solis

About Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

The 140 Twitter Conference organized by the Parnassus Group kicked off in Los Angeles at the Skirball Center this week to accolades and exhilaration.

Business, marketing, service, and communications professionals joined celebrities, Twitter developers, investors and entrepreneurs to share insights, experiences, and their vision for the future of collaboration, community, and commerce.

Indeed, we learned that micro engagement represents the potential for macro impact.

The energy was contagious and the lessons and education shared and absorbed was priceless.

I’ll let the pictures tell the rest of the story…

Tony Robbins

Pee Wee Herman sends his first Tweet with the help of Steve Broback

Levar Burton



Tony Hawk

Dr. Drew

Scott Beale of Laughing Squid

Laura Fitton of and Sudha Jamthe

AV Flox and Espree Devora

Tony Hawk and Brian Solis

Guy Kawasaki

The Unofficial After Party at Luxe Sunset


Brian Solis and Shira Lazar

Jeff Henderson

Chamillionaire, Brian Solis, DigiJeff, Mr. Hansell

For additional pictures from the event and after party, please visit my album on Flickr.

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Twitter, FriendFeed, LinkedIn, Tumblr, Plaxo, Plurk,, or Facebook

Now available! (click below to purchase the new book or poster):

Source: Movieline

Casting is set and Facebook the movie will be connecting to you through a theater near you.

David Fincher will direct the bio drama “The Social Network,” scripted by Aaron Sorkin-scripted about the formation of Facebook.

Jesse Eisenberg will play Facebook CEO Mark Zuckerberg; Justin Timberlake will play Sean Parker, the Napster co-founder who became Facebook’s founding president; and Andrew Garfield will play Eduardo Saverin, the Facebook co-founder who fell out with Zuckerberg over real money, not virtual goods. The story takes place during the founding days in 2004 while attending Harvard.

The real question is, will you “like” it? Will you leave a comment? Will you fan the fan page? Will you share it with your social graph?

You can bet that Facebook events will riddle the site for months to centralize and organize screenings, premiers and outings. using the social network to promote, “The Social Network” will break new ground.

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Now available! (click below to purchase the new book or poster):


Credit: Frank Gruber via Flickr

Attention startups and brands that want to act like startups, get this book now…

When Deirdre Breakenridge and I initially heard that book stores were reporting that Putting the Public Back in Public Relations was out of stock, we suspected a distribution hiccup was at root of the issue. While it’s never good news to hear that customers cannot get their hands on the very object in which we dedicated and invested over a year of our lives, Deirdre and I were elated to learn that the month-long dry spell was actually due to the book literally selling out around the world.

We’re happy to announce that the book is now in its second printing and is already back in stock online and in stores near you (see below for links).

Deirdre and I want to express our heartfelt gratitude and appreciation for your support and help.

Thank you.

The future of marketing and communications is in our hands and together we will put the public back in business.

Industry Support:

“Putting the Public Back in Public Relations” is a passionate and persuasive case for rewriting the rules of public relations. Authors Solis and Breakenridge expertly combine third-party perspective with case studies and examples to paint a picture of a profession on the brink of reinvention.”
- Paul Gillin

“Movers of the message, now hear this: the public on the other end of the transaction isn’t waiting around for you to reach it with your pitch. Let Brian Solis explain these things to you, and you will be far, far better off.”
- Jay Rosen

“This book looks at what’s wrong with public relations in an age of social media, serves as a complete social media primer from the perspective of those who work in communications, and lots of incredibly useful information about the art of listening and metrics for the web 2.0 world. If you are a social media strategist, it’s a great book to share with your senior manager.”
- Beth Kanter

“Putting the Public Back in Public Relations gets it all – what’s wrong with the old model and the power of the new one. Brian and Deirdre explain in clear detail how it’s no longer about pitching, it’s about engaging. They explain what that means and hot to do it right. If everyone reads this, my job as a reporter would be a whole lot easier.”
- Sarah Lacy, Author of Once Your Lucky, Twice Your Good

“I am thrilled that there is finally a book about the right way to approach PR in today’s world, where hyper-connected conversations trump the old school broadcast mentality. Everyone who wants to build a career in PR or marketing should read this book.”
- Tony Hsieh, CEO of

“PR has changed forever and Brian Solis and Deirdre Breakenridge are at the forefront of this change. If you think PR is fine and dandy, please buy this book because without it you will be out of business!”
- Gary Vaynerchuk

“Attention all marketing and PR people! Must-read new book by @briansolis and @dbreakenridge: Put the public back in public relations!”
- Guy Kawasaki

- Hugh MacLeod, @gapingvoid

Book Reviews

Fast Company – Brian Solis Envisions the New PR

“You will want to read this book.”

PRWeek – Putting the Public Back in Public Relations

“This is a must-read for all PR pros.”

Chris Brogan

“This is the kind of book that you buy and put out on the shelf when you’re done reading it and hand it out liberally to all PR and new media professionals. Heck of a good book…I really recommend it.”

Brian P Brown – Book Review: Putting the Public Back in Public Relations

“This book kept me awake for nights on end. It has that motivational quality to it that just makes you want to do your PR job better. I recommend this book to anyone who plans on participating in the online conversation. If you are already active in social media and marketing online, you cannot afford to pass over this book.”

Linda Vendevrede – How to avoid ending up in PR’s Jurassic Park

“If your client hasn’t listened to your counsel so far, this book just might be the leverage to help them finally see it. Brian and Deirdre build a strong case about why the traditional PR strategies and techniques have to change and adapt.”

Flack Me – Recommended: A Book for Here and Now

“a chance to reintroduce sociology, anthropology, psychology and other sciences to inspire a new, more meaningful kind of public relations.”

EyeCube – Putting the Public Back in Public Relations

“If dinosaurs had the equivalent of this book millions of years ago, they’d still be roaming the Earth today.”

Your Guide to Survival in the World of the Social Web by KD Paine

“But beyond that gloom and doom is where Putting the Public Back in Public Relations really shines. It’s the GPS that PR people need to guide them out of the weeds and wilderness. I strongly agree with Solis and Breakenridge’s recommendations on how to measure social media, and I can’t help but congratulate them for devoting 20 pages to metrics.”

Buy the Book:

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Now available! (click below to purchase the new book or poster):

Credit: Shutterstock

How much is Twitter worth? Raise pinky to lip…

According to a new report by Michael Arrington at TechCrunch, Twitter is currently worth 1 beeeeellion doll hairs.

The company is rumored to be closing an additional round of funding estimated at $50 million, which will purportedly place Twitter at a $1 billion valuation as a result.

Earlier this year Twitter closed a round of $35 million in a round led by Benchmark Capital and Institutional Venture Partners, which valued the company at $250 million.

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Now available! (click below to purchase the new book or poster):

I’ve volunteered to help the organizers of Audience, a conference dedicated to exploring, defining, and connecting audiences in the technology era.

Hosted at the Hudson Theater in New York on 11/5-1/6, Audiences 09 is bringing together some of the most exceptional people in the world. From the entertainers who engage audiences directly to the statisticians who measure them, to the technologists building tools to help us reach new and larger audiences and engage with them.

Delivering a unique understanding and examination of what audience is, this conference will explore the very things that affect the dynamics of audience and community and the changes in communication, science, engineering, and technology and how they have impacted our ability to address and influence audiences as well as the effects they have on our society.


I’m currently seeking sponsors to help us make this event legendary. If you can help, please contact me: brian {at} future-works {dot} com

Opportunities include:

  • Partner
  • Diamond
  • Platinum
  • VIP Dinner
  • After Party

Speakers Lineup

Mike ArringtonTechCrunch, Engaging an audience and the new rules of news gathering and reporting.

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Robert BruceKnife Gun Pen, American Poet

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Jason CalacanisMahalo, The Social Media CEO. Engaging investors, partners, and viewers.

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Brian ClarkCopyblogger, Applying the classic principles of David Ogilvy to create successful websites.

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Dan FarberCBS News, Transitioning a traditional news organization to the web.

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Loren Feldman1938 Media, The web as Art.

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Rae HoffmanOutspoken Media, Affiliate marketing, SEO, and being a woman in new media.

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Joe JaffeCrayon, Advertising in the Audience Age.

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Ethan KaplanWarner Bros. Records, The Future of Music.

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Andrew KeenAuthor, Public Speaker, Broadcaster, The Cult of the Audience

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Rachel MarsdenAuthor, Columnist, TV/radio host, Politics & Audience

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Frank Rocheifractal, How companies with 25k+ employees address their internal audience.

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Bruce WarrenWXPN, Radio: Adjusting to technology and maintaining audience

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Mike WattMusician, Life on the road and the importance of grassroots connections.

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Adam & MiaMusician, Connecting with a niche audience.

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Register here (use code “solis” to save $100)

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