Author Archives: Brian Solis

About Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

by Brian Solis

Save the date. Monday June 1st, 6-8 pm at the Bubble Lounge NY.  Stephanie Agresta and I request the honor of your presence…RSVP Here.

Internet Week NY 2009 is approaching and the TechSet kick off Internet Week by bubbling-up innovation with PepsiCo

See, remarkable innovation is sparkling. Ideas percolate and dissipate, but with a little ingenuity and effervescence, change and revolution can bubble-up to the surface for all to enjoy.

PepsiCo and The TechSet invite you to sparkle during InternetWeek in NY with a celebration of new tech, creativity, passion and vision on June 1st. And, where else can we commemorate the vivacity of imagination and the people who transform ideas into realty than the Bubble Lounge…where brilliance always bubbles-up.

From 6 to 8 pm, we will toast to the artistry of innovation and bask in the inspiration that spills over not from our glasses, but from the vision and personality that fills NYC during Internet Week.

This is your night. Join us.


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by Brian Solis (via PR 2.0)

Presented by The Society For Geek Advancement, “I AM A GEEK” brings together some of the biggest personalities and celebrities in the online space to proclaim their geek pride. “I AM A GEEK” also urges viewers and the community to “be the geek who keeps on giving”, and for the launch, has partnered with the non-profit Room To Read, building schools and libraries for children in developing countries around the world.

The video features:

Shaquille O’Neal (The Real Shaq), Steve Wozniak (Apple Co-founder), Kevin Pollak (Actor), Wil Wheaton (Star Trek: The Next Generation), LeVar Burton (Reading Rainbow, Star Trek: The Next Generation), Jason Calacanis (Internet Entrepreneur), Samm Levine (Actor), Felicia Day (Creator of The Guild / Actress), Kevin Rose (Co-Founder Digg, Revision3), Alex Albrecht (Co-Host Diggnation), Leo Laporte (Technology Journalist and Broadcaster), IJustine (Internet Celebrity / Lifecaster), David Karpe (Founder of Tumblr), Veronica Belmont (co-host of Revision3′s tech-centric show, Tekzilla,), Sarah Lacy (Sillicon Valley Journalist and Author), Randi Zuckerberg (Marketing Director Facebook), Pete Cashmore (Founder of Mashable), Tony Hsieh (CEO of, Gary Vaynerchuk (Wine Library TV), Jonathan Coulton (Famed Singer-Song Writer), Kevin Pereira (The Cable Television Darling), Tay Zonday (YouTube celebrity), Julia Allison (Internet Celebrity, Lifecaster), Julia Roy (Blogger), Marina Orlova (HotForWords, YouTube Internet Celebrity), Shira Lazar (On-air personality, blogger), and yours truly.

Get your Geek Badge.


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by Brian Solis

Following my trip to Hamburg for the Next09 conference, I flew to Stockholm Sweden to serve as one of the keynote speakers at Disruptive Media hosted by Annika Lidne and Bjorn Falkevik. It was an incredible and inspiring opportunity to meet and learn from the catalysts who are changing the media and communications industry in Sweden. Fellow new PR and social media pioneers Steve Rubel and Chris Heuer also joined me.

Extending the discussion of the Social Economy I reviewed during Next09, I explored the separation of the “Me” from Social Media and the advantages of a holistic practice of concerted listening and ongoing observation to shape our participation in the Social Web.

Collectively, we all share the need to discover who we are and why matter to those with whom we wish to connect. But, we should also share a common desire to rise above the noise and establish a formidable and valuable online presence and defined human network that transcends from the online world to the real world.

Why is anyone better off for following or friending us?

As a digital society, we are individually investing in our social capital spurred by unconscious and also deliberate acts that unknowingly convey complacence and fuel an ambition to acquire notoriety and recognition.

Self-importance versus self awareness…

While we are captivated by the ability to broadcast through the statusphere and in the process, procure friends and followers, we loose sight of the true opportunity represented by the Social Web. It’s not the ability to share what we want, when we want. It’s not the rewards of popularity and the illusion of fandom. This is a chance and a means to forge a network of influence based on the expertise and knowledge we amass and share.

Social Capital isn’t the currency of The Social Economy after all, it is merely a stature that is representative of what we share, the relationships we earn, and the perception others form based on our participation and contribution in social networks and IRL (in real life).

Attention has officially emerged as the portal to the Social Economy and in order to capture it, we must create or share content so intriguing, relevant, and thoughtful that it forces action and ideally triggers a response.

Content is still king and therefore information symbolizes the true currency of the Social Economy.

Twitter, Facebook, TweetDeck, FriendFeed, Seesmic, PeopleBrowsr, Tweetie, et al, have emerged as our attention dashboards. It’s where we share, update, consume, and learn. We click away and return based on the content that flows through our timeline.  It’s the ideas we share, the personality we portray, the stories we tell, the individuals we spotlight, and the dissemination of the things that inspire and teach us that increase our chances of capturing attention to connect and motivate.


Sometimes we benefit from the art of practicing restraint in order to breathe in the essence of the community we wish to galvanize. The Social Web is not a right, it should be embraced as a privilege. In the end, we earn the attention and the relationships we earn and nurture.

We must transform how we participate and engage online to shift from talking “at” people to investing in the collective consciousness of those communities we wish to influence, foster, and promote.

We must believe we have something to learn.

We must have something of value to share.

None of this is Social “Me”dia, it’s about the journey we share and not the destination. This is our time to contribute to a more meaningful and mindful future of media and communications. Our culture and societal values are ours to define – for better or for worse. The question is, whether or not we take responsibility for the social physics that shape its direction and governance.

I’ll let the pictures tell the rest of the story…

Chris Heuer

Annika Lidne

Paula Marttila

Henriette Weber

Björn Falkevik

Brian Solis

Pictures of Stockholm, Sweden…

Please visit my albums on Flickr for more pictures from Disruptive Media and Stockholm Sweden.

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by Brian Solis

I’m just returning from my trip to Next09 in Hamburg Germany where I had the privilege to serve as one of the event’s keynote presenters among a cast of some of those whom I most revere. During my session, I discussed how the event’s theme, “The Share Economy,” equated to the Social Economy and the laws of diminishing attention.

We’re constantly struggling and learning how to discover and in turn, personify our place within the perpetually evolving social universe.

It is the ongoing saga of bridging the distances between who we are and who we want to be and furthermore, manifesting this presence outward.

I believe we are creating our online persona with every status update, tweet, video, picture, review, comment, and post, we share. We’re forging networks through a fusion of traditional relationships and friendships and also contextually – following and friending those whom we admire and respect based on their ideas, vision, and experience. It’s how we share, discover and learn. The nature for how we view and establish relationships is evolving before us and eventually we will change how we interact based on the contextual network we’ve built. Most of your “friends” don’t care about your profession exploits. Concurrently, your peers and professional contact are not better off for knowing anything about your personal endeavors.

There will be a collision and ensuing fallout.

What’s next?

Multiple Personality “Order.”

Don’t be surprised if eventually, if for only a short time, we maintain multiple online personas in the networks that are important to us as a consumer and also as a producer.

I’ll let the pictures tell the rest of the story:


Andrew Keen

Stowe Boyd

Chris Heuer

Andrea Vascellari

Brian Solis and Dennis Howlett

Nicole Simon, Tobias Kaufmann, Martin Recke

Stephanie Frasco

Stowe Boyd, Matthias Lufkens, Dennis Howlett

Pictures of Hamburg and other things that caught my eye:

For more pictures from Hamburg and Next09, please visit my album on Flickr.

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by Brian Solis

You can’t believe everything you hear, but sometimes you can’t ignore everything either – especially when it booms across the Web in “Twitter Time.”

The latest rumor speculates that Apple is in late-stage discussions to buy Twitter for 700 million in cash and that Apple hopes to announce the deal by WWDC in June. This conjecture follows the most recent whirl of guesswork when Twitter met with Google to reportedly discuss search engine result strategies.

According to sources, the Apple sale is unlikely. Industry pundits believe that Twitter should spread its wings a bit broader to create something of greater value and impact. Although, according to an insider at Twitter, the company has skyrocketed to 25 million users and is growing at a clip of 40% per week following the Oprah effect. Assuming these estimates are accurate, the company could hold out for greater than 1 billion – as long as Twitter continues to flutter to new heights.

In the meantime, Ev, Biz and the rest of the team can celebrate their Time 100 recognition.

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