Author Archives: Brian Blank

Calling all Adobe AIR and C/C++ developers, Intel is hosting a free “Application Lab” as part of the Intel Atom Developer Program on Wednesday, May 26 in San Jose, Calif. at the San Jose Marriott. App development is all the rage and for developers looking to break in to the netbook and Intel Atom processor mobile app market, this free event might be just for you. The Application Lab will showcase the current C/C++ and upcoming Adobe AIR SDKs, introduce you to the validation and packaging process, learn how to submit your application to Intel’s AppUp Center consumer app marketplace and more. Intel experts will also be on hand with an open lab to give you hand-on experience with the development platforms and answer any questions you may have—make sure to bring your ideas and code! Afterwards network and mingle with other developers and Intel folks over dinner. The event is free but is limited to only 240 developers so if you’re interested send an email to appdeveloper@intel.com for more details on how to register.

YouTube is testing the waters for a self-service rental model that allows moviemakers to upload content and get it in front of paying viewers. With online video consumption on the continual rise, this can be quite an opportunity for independent studios and cash-strapped directors to get their content in front of a paying audience. YouTube’s Hunter Walk shared the news with MediaPost but did not provide too many details on who will be eligible and when we can expect to see this in action.

YouTube is continuing to add ways to monetize content, recently announcing expanding movie and TV rentals on the site and the selective YouTube Partnership Program launched last year. It will be interesting to follow along to see how the market dictates an acceptable pricing model for content as well as any revenue sharing with the site. According to recent comScore data quoted on MediaPost, YouTube delivered video to more than 135 million viewers in March, reaching three of every four online video viewers at an average of 96 videos per person.

Looks like 3D TV will be making a huge push in 2010 with the news coming out today ESPN and Discovery are launching 3D programming this year. Discovery has already been involved with incredible IMAX programming over the recent years and the move to the small screen seems logical.

Sports on HDTV has brought an incredible element to live broadcast events and the announcement by ESPN adds more to the overall “being on the sideline” feel and will surely be a welcome addition to both casual Super Bowl viewers to hardcore sports enthusiasts.

ESPN plans on bringing its first live 3D event during the first 2010 FIFA World Cup match between host South Africa and Mexico on June 11. Other events planned for 3D include the 2011 BCS National Championship Game, college basketball and football contests, up to 25 World Cup matches and the Summer X Games.

As of now, you will need to have an HDTV with built-in 3D technology to be able to enjoy 3D programming, with plenty of manufacturers showcasing the new sets at CES this week. For those who haven’t jumped into the HDTV arena yet, Mashable’s Christina Warren points out a great point, the slow adoption of HDTV may benefit the 3D set vendors as consumers may hold off on their purchase until 3D technology is integrated into the industry.

It’s a long way from my first experience with 3D TV with a local UHF station showing “The Creature From the Black Lagoon” in 3D back in the early ’80s. I remember my Dad having to mess with the TV color controls and wear the old red and blue lens cardboard glasses to get a slight 3D feel. There is truly nothing that can compare with the immersed IMAX 3D experience but I am looking forward to seeing this 3D technology on the small screen version. I am hoping some eyewear designers take notice and offer some more appealing versions of 3D glasses. It would be nice to sport a pair of stylish Oakleys instead of the functional, yet ugly 3D glasses out there right now.

Football is back! With the second week of the 2009 NFL season wrapping up there aren’t a lot of legitimate choices out there for catching a game on online. Sure you can do a quick internet search and find plenty of sites proclaiming live streaming of NFL games but these sites are sketchy at best with most games going “offline” rather quickly (have to think the NFL is out in force on game day). I do have to give kudos to NBC for bringing their Sunday Night Football games to the online world for free.

With cable and satellite TV costs skyrocketing and many people opting to cut this luxury from their dwindling budgets, the average fan looking to get their NFL fix is stuck. Last season NBC started airing their Sunday night games and continued the trend this season. I just wish the NFL would add to the mix some more games. Granted, it would be incredible to catch every single game online for free, but I understand this could definitely undermine the potential revenue stream of the league.

NFL on NBC

This is where NBC is the real winner. With one prime-time game a week, NBC is creating a great opportunity to brand itself and create a solid fan base. Heck, throw commercials my way! Give me a game for free and I’ll watch a two-minute video, I’ll even pay attention to the commercials you air on the broadcast network! You are giving me the opportunity to watch an exciting game, offer an HD experience with DVR-type controls (major plays are even tagged along the video time line, if you miss one with a simple click you are taken to that key play and with a click of a button can return to the live action!), plus as a bonus the opportunity to view the game from other camera angles during the action.

Television networks are coming along slowly but surely with the online experience. Just looking at the success of sites like Hulu will show there is a hungry audience online. We aren’t rogue “kill your television” consumer out here. For whatever reason we have made the choice to consume content online and still have great loyalty to our favorite shows, maybe even more than the average couch-bound channel surfer.

It seems that the typical way to give consumers online content is either in a delay-based, on-demand format or making it a premium. I don’t think this approach will necessarily work well in the long term. Advertising is the major way TV stations make their money and having the ability for local affiliates to sell advertising locally is key. How about having to enter in your ZIP code when you watch online content? This way you can feed localized advertising into the mix of your national advertisers making all parties happy.

I think the NFL would go a long way and find they are including more people by giving some things away. You don’t have to have every game on but by giving away an early and later game on each Sunday, you are exposing your brands and teams to a wider audience. NBC gets it and has proven this with its Sunday night games. More exposure brings more fans and more fans equates to more people coming through the gates, buying branded merchandise and giving your advertisers a captive audience. Hopefully more leagues will see the value in this and is just not “giving it away” with nothing in return.

Ouch! Watching this video of Guitar Hero featuring Nirvana frontman Kurt Cobain singing along to Bon Jovi really, really hurts my soul and its got Cobain’s widow Courtney Love in an uproar too. The Guardian has much more on the story including the Twitter rant Love went on after Everett True posted this video on YouTube.

I have some fond memories of the first time I saw Nirvana at Iguana’s in Tijuana in the fall of 1991 back when the band just started to gain traction with the album Nevermind. I personally preferred Nirvana’s debut album Bleach but the album and the band were a big factor in the incredible musical revolution of the late-1980s and early-1990s.

After watching this horrendous video, I’m heading straight over to Pandora and cleanse my battered ears with some great Seattle Sub Pop sounds. Afghan Whigs, Tad or Mudhoney anyone?

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