I was checking into a new book on Champagne on Amazon this afternoon when I noticed a new button – “Add to Collection.” Imagine my surprise when I realized that Amazon is launching their own version of Pinterest.
This makes sense. After all, why have people posting Amazon things on Pinterest when they could be pinning to Amazon directly, sharing with others and shopping right at that moment. One of the annoying things for me about Pinterest is that I don’t always know where to get the things that are pinned. But if it’s pinned on Amazon, I can get it at Amazon. Brilliant.
Basically, the concept is the same as Pinterest. You can create collections, customizing each name and adding as many things as you want. You can browse other people’s collections as well, pinning their finds to your own collections.
Not all products have the “Add to Collection” button yet. But if you click that little “Learn More” link in the dialog, you’ll find you can add a “Collect” button to your browser, allowing you to pin anything on Amazon’s site. Right now, this feature seems to be limited both in scope (you’re confined to Amazon’s site and not the rest of the web) and in release (not all products have the magic button). We’ll see how well it takes off and what Amazon does with the data.