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Today, Jeremiah Owyang is officially announcing that he’s joining Charlene at Altimeter. However, he’s not alone in this endeavor. Deb Schultz and Ray Wang are also joining the Altimeter team.

The Altimeter Group creates a bridge between businesses and emerging technologies.

The theme of the all star team is captured in the following statement, “The future of business requires a holistic approach to adapting and integrating emerging technologies.”

According to Charlene Li, “Ray, Jeremiah and Deborah are among the top experts in their respective fields,” said Charlene Li, founding partner of Altimeter Group. “Individually, they bring unmatched expertise to their roles with the firm, and collectively they are unstoppable professionals with the passion and prowess to advance entire industries through the innovative application of technologies to achieve business goals. Altimeter Group’s clients will benefit tremendously from their guidance and counsel.”

Altimeter will focus on the following four sectors, orbiting each client:

Leadership and Management – Charlene Li

Enterprise Strategy – Ray Wang

Innovation & Best Practices – Deb Schultz

Customer Strategy – Jeremiah Owyang

Companies often implement technologies without a clear view of how they fit into and support corporate goals. They thus end up with a bunch of point solutions, but no strategy — and worse, no results. Altimeter Group helps companies focus on the strategic goals they want to achieve, and then figure out which technologies can help them achieve those goals.

Essentially, the team is building a strategy consulting firm, which serves as a veritable Justice League for emerging technologies and not necessarily traditional research. In fact, the company maintains a steadfast policy and position that it will continue to recommend clients to Forrester for research and analysis.

Jeremiah shared his enthusiasm with me recently, “Altimeter is a small agile strategy consulting company that can bridge the gap between what the cool kids are doing and where brands know they need to be. As an analyst, I spent two years surveying the landscape. This is a clear opportunity and I’m going for it.”

Indeed the company is focused on helping companies adapt to compete not only for today, but also for the future.

The problem they’re addressing is common. Companies don’t necessarily have an integrated process for integrating and adopting new technology.  While this term is technically utilized when describing the integration of a person onto a team, Altimeter facilitates seamless “onboarding” of technology, solutions and services into the mix in order to achieve a desired result while rallying the team and processes in order to do so without the usual friction.

Altimeter creates a pragmatic process for companies.

The company also built a physical lab, dubbed the Hanger, in San Mateo where clients can safely learn about and experiment with new technologies prior to official adoption. It is at The Hanger, where Altimeter Group will host community events, training, and “unconferences” that provide experimentation, learning, and sharing around emerging technologies.

Perhaps most interesting is the team’s approach. Jeremiah compared Altimeter to a general contractor who lays out the blueprints and then find and assembles the best, most efficient contractors to do the work. Therefore the group is also implementing an innovation network to unite technology and marketing experts to participate with clients to collaborate, education, and execute.

Deb Schultz

I gave Deb a quick phone call to congratulate her while she’s traveling. Deb and I have collaborated over the years on helping shape and launch significant startups in Silicon Valley and Israel. She shared a few thoughts, “I’m passionate about emerging technology on the Web and its affect and impact on business processes and culture. I intend to help see these technologies flourish and in doing so, connect them to the businesses that can most benefit in an environment conducive for active and practical learning. This is about innovating on all sides of the equation.”

For more, please read the press release.


The Altimeter group is hosting an upcoming Webinar and discussion on “The Future Of Business.” Each partner will provide their unique perspective on how business needs to adapt to the challenges presented by emerging technologies, followed by an open discussion within the Webinar as well as on Twitter.

When: Thursday, September 10, 2009 10:00 AM – 11:00 AM PDT

Register here.

For more pictures from the event, please visit my set on Flickr.

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About the Author:

Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

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