by Brian Solis

It was all the rage on Twitter tonight and Erick Schonfeld of TechCrunch kicked it off with the first post. Robert Scoble was right on TC’s heels.
Adobe is going to purchase Boston-based startup Virtual Ubiquity for its browser-based word processor, Buzzword.

This is an already crowded field, but one that is gaining strength against Microsoft’s Office. Players include Google Docs, Zoho Writer, and ThinkFree.

As Scoble calls it, “Adobe joins rest of industry in going for Microsoft’s throat.”

Truth is that I think this market has a lot of room for growth. Right now my word processing is split 80/20 in favor of Google Docs and ThinkFree and as the technology improves, it will edge much closer to 100%.

Adobe also rolled out Adobe Share which is a community dedicated to file sharing – a la scribd and docstoc, which recently previewed its new community at TechCrunch40 and also announced private invites through TechCrunch (click here to get one).

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About the Author:

Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

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