AdaptiveBlue, developers of BlueOrganizer which launched last September at DemoFall, today announced Series A financing lead by Union Square Ventures, an early stage venture capital fund located in New York City.  Terms were undisclosed.  Union Square Ventures was among the investing teams behind and Feedburner.

AdaptiveBlue also announced the availability of BlueOrganizer version 3.2.
With 375,000 downloads to date, BlueOrganizer is a free, semantic, smart Web browsing plug-in for FireFox.  It allows instant access to relevant, vertical web sites, information, and web services, directly from the page with one right-click.  It unleashes the information hidden in web pages and provides a contextual menu of popular search, sharing, and tagging options determined on the fly by a semantic analysis of each page.

“Since its launch at DEMOfall and Mozilla’s inclusion of BlueMenu in its showcase for Firefox 2.0 extensions, BlueOrganizer is on its way to becoming a success, and we look forward to more innovation from AdaptiveBlue,” said Brad Burnham of Union Square Ventures.  “Alex Iskold and his team are making the semantic Web a reality, while helping consumers enjoy a more productive, rewarding and intelligent Web browsing experience.”

“The Firefox community is a different breed of Web surfers who are looking for a more customizable and streamlined Web experience,” said Alex Iskold, founder and CEO of AdaptiveBlue. “BlueOrganizer users are quickly embracing the ability to access, store, share, and research with one, easy-to-use tool.  Union Square Ventures will help us develop new, advanced features, while also helping us reach increase our market share.” 

For more information, visit the USV blog post.

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Brian Solis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web.

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